Powerful Social Media Marketing: From Beginner to Advanced
What you'll learn
- Understand your own purpose within your career as a social media marketing professional
- Create captivating graphics, GIFs and videos for various social media platforms
- Leverage automation tools to optimise your workflow and save your client previous time and money!
- Conduct an audit and create an impressive social media strategy, specific to individual client needs
- Understand how to analyse your performance and make adjustments to your strategy
- Learn about the latest AI tools and how to use them for social media
- Go from being a complete beginner in the world of social media to a professional social media manager, ready to take on any client!
Requirements
- Just a basic understanding of social media and a positive attitude!
- It will help if you have access to a laptop but you can follow along on your phone or tablet as well
Description
Exceptional social media marketing is a key aspect of succeeding online for any business. So whether you're looking to learn this as a skill to grow your own business or to become a social media manager and work for businesses worldwide - this course is for you!
In this course, you will see me go through the exact process of setting up my fake brand - Mags Realty - on all the various social networks. Together, we will write a bio for Mags Realty, and also create captivating graphics, videos and simple animations. We will then write complementary captions and research hashtags so that we can publish powerful social media content in our lessons on X, LinkedIn, Facebook, Instagram, Pinterest, TikTok and YouTube.
You will also learn how to create a powerful brand, a winning social media strategy, a captivating content calendar and more. We will leverage various AI tools throughout the course to help us create strategies, captions, images and videos so that by the end of the course you feel confident in your understanding of the AI for social media space.
This course is designed to take you from being a complete beginner in the world of social media to a professional social media manager using only free online tools. But some tools we cover will have handy paid features which we’ll discuss.
All of the content you will find here is based on the exact tips and techniques I wish I had known about when I first began working online as a social media manager, combined with the latest knowledge of the rapidly moving social media world.
This is a longer course so I have divided it into the following main sections to make it easier for you to break your learning down into chunks:
Setting Up for Success
By the end of this section, you’ll have the confidence that no matter what your current skill level is in this area, you absolutely CAN succeed in becoming an exceptional social media marketer.
Branding and Content Marketing
Here, you’ll discover how to develop powerful brands, design beautiful graphics, create captivating videos and write compelling content. You will also learn how to leverage the power of AI for social media.
Social Media Platforms
This is where we’ll cover how to use each of the main social platforms for business instead of for personal use and how to get the most out of your time spent on each platform.
Paid Ads
In this section of the course we’ll be diving into the world of Facebook and Instagram Ads as well as how you can easily advertise on other social platforms like LinkedIn, Pinterest, Google and YouTube.
Social Media Strategy
You will learn the importance of having a strategy in place and how to develop an invaluable strategy for any business.
Optimise Your Workflow
Get to know handy scheduling tools, project management systems and automation tools like ManyChat which will help you generate more leads for your clients on autopilot.
Measuring Success
This is where you’ll learn how to measure the success of your efforts and make adjustments going forward based on what’s working and what isn’t.
The Wider Business
In the last section of the course, we’ll dive into understanding your client’s business outside of just their social media content. This is where you’ll supercharge your knowledge and start thinking about how everything fits together in the business and marketing space.
And of course, you’ll have your handy course guide with links to all the tools and resources we’ll be using throughout the course and a few additional ones I thought might be helpful.
Thank you for wanting to learn from me and I can’t wait to see you on the inside!
Who this course is for:
- Anyone who wants to have the creative freedom to work as a social media marketing professional
- Beginners with an interest in expanding their knowledge of using social media for business growth
- Existing freelancers who want to learn social media to enhance their skillset
- Business owners wanting to improve their own social media knowledge and grow their business online
Featured review
Instructor
- 4.6 Instructor Rating
- 12,276 Reviews
- 64,740 Students
- 5 Courses
Hey I’m Maggie - your creative instructor!
I was first introduced to the world of social media marketing in 2016. I was SO excited about the possibility of working online but I was really struggling with the lack of honest, authentic, and high-quality information out there for beginners. So before I even began working in this world, I knew one day I'd want to create the kind of high-quality resources for aspiring marketers that I felt were missing in this space.
Why my courses
My online skills have led to working with an exciting range of talented people, from sole traders to multi-million dollar businesses. And in addition to working as a freelancer, I've also worked in a digital marketing agency and an in-house corporate role. With this wide range of hands-on experiences, I am now able to teach impactful marketing courses designed with other creative overachievers in mind. So you can feel confident that my courses are made by someone who knows exactly how intimidating it can be to be trying to master 20 tools at once and stay on top of constant updates with each of them. And I hope to take away some of the overwhelm and make you feel like you're not alone in this.
Why I love what I do:
I'm originally from Slovakia, spent 10 years living in Canada, lived out of a backpack for a few years while working as a tour guide in Europe and have now been living in Australia since 2015. And my dream was always to be able to not be attached to physical office space and I'm so happy to say that becoming a freelancer has allowed me to continue my happy nomadic life and take my work with me to amazing places like Bali, Thailand, Cambodia and others.
But since becoming a mom in 2023, my vision of 'freedom' looks a little less like laptops on a beach and a lot more like just getting to spend more time on the things (and people) that matter the most. (Though to be honest, we flew with my son three times before he was seven months old, so travel is still a huge part of my life.)
Where you come in:
Now, my ultimate goal is to continuously keep improving as an instructor, empowering you to be excited about your future in the digital world, having learned valuable new skills within this exciting world of online marketing. :)
I couldn't live the life I live and do what I love to do every day without you, so from the bottom of my heart thank you for being here and giving me your valuable time - I can't wait to see you in my courses!