Name: Generative AI and Prompt Engineering for Marketers in 2025
Rating: 4.0 (127 reviews)

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Creado porAmitha Amarasinghe

Última actualización: 1/2025

Inglés

Lo que aprenderás

Utilize AI tools like ChatGPT for improving the effectiveness of your marketing campaigns.
Create genuine, AI-optimized content for marketing campaigns, enhancing the usage of tools like ChatGPT, Gemini, Co-Pilot and Claude AI.
Infuse AI into strategic planning for precise insights and use AI as a brainstorming partner for business problem solving.
Master prompt engineering for efficient AI interactions with ChatGPT and similar tools.

Contenido del curso

8 secciones • 48 clases • 5 h 23 m de duración total

IMPORTANT - 5 Tips On How To Follow This Course Most Effectively2:48
Here is a summary of the 5 tips I discuss in this video.
1. Have a self-evaluation of your current skills level of AI
2. If you are a total beginner, complete the course from section 1 till the end.
3. If you have some basic knowledge in AI concepts, you can start from section 3 onwards.
4. If you are familiar with your way around with the tools, you can start with section 4 of the course.
5. If your sole learning objective from this course is to learn about prompt engineering techniques, then you can straight away jump to section 5.
Course Downloads - Everything0:26
Please download this ZIP folder, and take 5 minutes to review everything before you get started. This contains all the prompts you will use throughout the course. While you can access the relevant content for each lesson individually, it’s best to have this organized folder saved on your computer in case you miss anything. This way, you’ll be fully prepared before you begin the course.

Let's Get to Know the Tools1:07
What are Large Language Models?6:21
Let's understand what are LLMs and how they are built.
Examples of LLMs4:58
Three types of LLMs4:17
What is a Multi-Modal LLM2:56
Get to know Chat GPT3:16
Custom GPTs in Chat GPT7:59
Some more Gen AI Tools4:04
Let's Play Around with DALL-E5:52
Joining Claude 3, Gemini and Mistral and Picaso5:21
Comparing Content Creation on LLMs - Part 17:14
Comparing Content Creation on LLMs - Part 25:02
Comparing Image Generation on LLMs6:11
The Two Prompts Used in This Lesson.
You can copy and paste from here.
Prompt 1:
Draw a realistic oil painting of an elephant family walking by a lake in Sri Lanka. The sun is setting down from the horizon, and the sky lightens up with the rays of the setting sun. Few birds flying over the lake, and dark shadows of trees in the mountainside behind the lake are visible.

Prompt 2:
Final scenes from the movie Titanic where Jack and Rosie are adrift on debris in the cold dark sea with the Sinking of the Titanic in flames and about to disappear into the ocean. Jack and Rosie Funny face in Selfie pov you can see the pores of her skin. we can see top of her shoulders. water vapor around her. moonlight. blue and pink sky.style ultrarealistic photo with details 16k The style is hyper-realistic and photographic HDR.
Additional Reading Material (Optional Reading)8:33

Requisitos

No technical understanding in complex AI concepts needed. General skills in using cloud-based software and working with Chat GPT prompts is sufficient.

Descripción

Generative AI and Prompt Engineering for Marketing People

Transform your marketing career with AI mastery. Learn to leverage ChatGPT and generative AI tools to revolutionize your digital marketing strategies, content creation, and campaign performance.

What You'll Learn

Master prompt engineering for marketing-specific AI applications
Create compelling, AI-optimized content for social media and SEO
Develop data-driven marketing strategies using AI analytics
Integrate AI tools into your existing marketing workflows
Enhance customer engagement through AI-powered personalization

Perfect For

Marketing professionals seeking to automate routine tasks
Digital strategists ready to implement cutting-edge AI solutions
Content creators looking to scale their production efficiently
Entrepreneurs building AI-powered marketing systems
Students exploring the intersection of AI and marketing

Course Highlights

Advanced prompt engineering techniques, real-world marketing applications, hands-on projects, and actionable strategies to immediately elevate your marketing campaigns. Our curriculum includes exclusive frameworks for AI-driven market research, competitor analysis, and customer journey optimization. You will get access to all the practical prompts the trainer uses in demonstrations.

What Sets Us Apart

This specialized marketing course delivers comprehensive real-world case studies and ready-to-use templates for immediate implementation. The course features recorded expert insights showcasing proven AI marketing strategies backed by detailed examples from successful AI-driven marketing campaigns.

¿Para quién es este curso?

This course is ideal for those who are in marketing and digital marketing field. However, the concepts taught can be practiced by professionals in various other business roles, including sales, HR and even accounting.
If you are someone who is wondering how to save hours of your time using effective prompt engineering, then this is the ideal course for you.

Lo que aprenderás

Ver temas relacionados

Contenido del curso

START HERE2 clases • 3 min

Artificial Intelligence: An Introduction to Marketers3 clases • 13 min

Getting to Know the Tools - Explore 5+ LLM Tools to Work On14 clases • 1 h 13 min

An Introduction to Prompt Engineering12 clases • 56 min

Generative AI for Content Creation5 clases • 1 h 6 min

Using AI Tools in Strategy Formulation5 clases • 54 min

Using AI for Business Problem Solving6 clases • 56 min

Closure1 clases • 1 min

Requisitos

Descripción

¿Para quién es este curso?