WHY IS THIS COURSE IMPORTANT?

Stop guessing, start strategizing!

Master data-driven market sizing & forecasting. Build a powerful business plan with confidence.

This course will equip you with:

• Reliable data sources: Uncover hidden gems & industry intel.

• Powerful tools & techniques: Tame the data jungle & forecast like a pro.

• Expert insights & lessons learned: Avoid pitfalls & leverage real-world experience.

This Course  includes the following topics:

Market Sizing

• Finding Market Data from Free Reports

• Finding Market Data from Annual Reports

• Primary Data

• Keep Everything Straight (includes excel tool)

• Market Segmentation

Market Forecasting Models

• Crossing the Chasm

• The Hypecycle

• Using Trendlines

• ATAR model (includes Excel tool)

• Bass Model (includes Excel tool)

• Using CRM tools for Forecasting

• Professional Forecasting Tools

• Lessons Learned

WHO IS THE IDEAL STUDENT FOR THIS COURSE?

• Entrepreneurs and aspiring entrepreneurs: Seeking to assess the viability of their business ideas and forecast market growth for successful launch and future planning.

• Product managers and developers: Aiming to develop products that meet real customer needs and stand out in a competitive market by understanding its size and potential.

• Marketing and advertising professionals: Seeking to allocate resources effectively and target campaigns based on accurate market size and growth projections.

• Business owners and consultants: Wanting to gain a deeper understanding of their market potential to make informed strategic decisions and secure funding.

WHAT IS YOUR TEACHING STYLE?

My teaching style is a very pragmatic one. I assume you know nothing about this topic and start with the foundation and build from there. Some of these concepts could be challenging, so I sprinkle in as many examples as I can, both non healthcare and healthcare, to assure full understanding of the topic.

WHY ARE YOU QUALIFIED TO TEACH THIS COURSE?

I spent 35 years in the designing and launching of medical imaging products and services. My career evolved from leading engineering teams, to becoming VP Marketing and then to president of a Healthcare IT firm. It is also based on 15 years of teaching in several University MBA Programs.