Roadmap to the Entrepreneurial Mindset and Toolkit

Experience the successful path from an innovative idea to a relevant, robust and attractive entrepreneurial project.
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  • Lectures 34
  • Contents Video: 3 hours
    Other: 1 min
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2015 English

Course Description

You want to access the complete value chain of entrepreneurial tools? This course provides an integrated and systemic toolkit that SKEMA Business School has tested on thousands of project tested over the past 15 years in postgraduate and executive programs.

The toolkit includes:

  1. Building the scope of the project with ISMA 360
  2. Designing the business model
  3. The business plan
  4. Working out your financial objectives
  5. Checking your business plan for the pitch

This MOOC is free to use. Its content has been developed for the activities of Health-2-Market project, funded by the European Union's FP7 Programme for research, technological development and demonstration under Grant Agreement No 305532.

It is designed and delivered by practitioners and scholars of Entrepreneurship and Innovation.

What are the requirements?

  • This course is accessible to anyone

What am I going to get from this course?

  • Evaluate their business idea
  • Grasp a better understanding of how to pitch to investors

What is the target audience?

  • People interested in entrepreneurship, intrapreneurship, new venture creation
  • People with a business idea that they want to evaluate

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: A word of introduction
01:43

Welcome to a Roadmap to the Entrepreneurial Mindset and Toolkit - a MOOC designed by entrepreneurs for entrepreneurs !

Do you want to access the complete value chain of entrepreneurial tools? This course provides an integrated and systemic toolkit that SKEMA Business School (skema.edu) has tested on thousands of project tested over the past 15 years in postgraduate and executive programs. SKEMA Business School is a leading European Business School offering Bachelors, Masters, and Phd programs. In this course, you will learn how to use the entrepreneurial toolkit.

The toolkit includes:

  1. Building the scope of the project with ISMA 360
  2. Designing the business model
  3. The business plan
  4. Working out your financial objectives
  5. Checking your business plan for the pitch

This MOOC is free to use. It is recommended to anyone interested in understanding whether their business idea has a chance of survival in the marketplace. At the end of this course, students should be able to better identify their market, design a pitched business plan and better grasp how to present it to potential investors.


The MOOC's content has been funded by the European Union under the FP7 Health Cooperation programme through the Health-2-Market project dedicated to entrepreneurship in life sciences (for more information: http://www.health2market.eu/).


It is designed and delivered by practitioners and scholars of Entrepreneurship and Innovation.

General information
Article
The entrepreneur's mindset
06:09
The entrepreneur’s mindset (MB)
3 questions
Building the Vision
07:42
Building the vision (MB)
3 questions
From idea to Business Model
04:57
3 questions
If the vision is the starting point of the new venture, the challenge for the entrepreneur is to make it possible by defining a business model. This is long and difficult process that is described in this lecture.
When entrepreneurs invent a world that does not exist...yet
06:24
The myths of the new venture
05:40
The myths of the new ventures
3 questions
Section 2: Discover the entrepreneur's toolkit
ISMA 360
04:14
ISMA 360
4 questions
The business Model
04:17
The business Model
4 questions
The business plan
03:34
Financial objectives
03:13
The pitch
05:33
Section 3: Building the scope of the project with ISMA 360
Characteristics, context and role of the innovation
08:06
Cognitive algorithms
05:24
Explaining the domain of innovation
03:25
The case of ARECO
03:11
The case of wood pellets
05:15
Characteristics, context and role of the innovation
6 questions
The potential markets of the innovation: key needs
05:26
The potential markets of the innovation: claimants
05:59
The potential markets of the innovation
6 questions
Section 4: Designing the business model
Identifying market-driven opportunities
07:55
Identifying market-driven opportunities
8 questions
Identifying technological- and regulation-driven opportunities
07:08
Identifying technology- and regulation-driven opportunities
6 questions
Scanning opportunities: macro environment contingencies matter!
04:38
Scanning opportunities: macro environment contingencies matter!
4 questions
Scanning opportunities: selecting the right market positionning
03:51
Scanning opportunities: selecting the right market positioning!
4 questions
07:40

And now Christophe Sempels will present the way you may design your business model.

Business model overview and design of the value proposition
7 questions
The market and revenue streams
10:30
The market and revenue streams
8 questions
Key activities, key resources, key partners and cost structure
08:58
Key activities, key resources, key partners and cost structure
7 questions
Section 5: The business plan
Different types and uses of business plans
03:31
Different types and uses of business plans
3 questions
05:51
  1. Mission, vision
  2. Business opportunities
  3. Solution offer
  4. Value proposition

The pitched Business Plan: part 1
9 questions
07:17
  1. Target market
  2. Competition
  3. Simplified business model
  4. Go to market strategy
The pitched Business Plan: part 2
9 questions
03:49
  1. Team
  2. History
  3. Next 18 months
The pitched Business Plan: part 3
6 questions
04:12
  1. Figures
  2. Risks
  3. Demand
The pitched Business Plan: part 4
8 questions
Section 6: Working out your financial objectives
The entrepreneurial approach of financial objectives
04:04
The entrepreneurial approach of financial objectives
3 questions
The DEFI tool: making finance simple
05:49
Section 7: Checking your business plan for the pitch
Last briefing before the pitch
08:39

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Instructor Biography

Philippe CHEREAU holds a Doctorate in Management Science, is a professor of strategy and entrepreneurship, and is the scientific director of the MSc in Entrepreneurship and Innovation at SKEMA Business School. He has specialized in strategic management of innovation and in the governance of Local Innovation Systems. He has held positions in international business development, general management and executive consulting. As an entrepreneur, he has contributed to the launching of two ventures in the field of clinical development. He has been life science expert for the French Entrepreneurship and Innovation contest. As a scholar, he conducts research on the relationships between strategy, innovation, business models and performance in SMEs. He is the co-author of the book "Le Conseil Stratégique pour l'Entreprise" (Pearson, 2014) and his latest publications include research in International Journal of Innovation Management (2014); British Academy of Management (Belfast, 2014), Strategic Management Society, (Madrid, 2014); Academy of Innovation and Entrepreneurship (Oxford, 2013; Macau, 2012); Management of Innovation and Entrepreneurship (Tsinghua University Press, 2012); International Society of Professionals of Innovation Management (Quebec, 2010);

Instructor Biography

Doctor in Education Sciences, she is the Mooc designer. Associate professor of Knowledge Management at SKEMA Business School since 2002. Previously, Mélanie was Human Resources Manager at Marks and Spencer.

Instructor Biography

Jonathan Sitruk, PhD Candidate in Management and Entrepreneurship

PhD Candidate at SKEMA Business School.

Worked on the European Project Health-2-Market and in the development of this MOOC.

My research interests are to understand how to improve new venture survival. I believe that courses like this one are great at helping entrepreneurs get some inside tips on how to:

1. Identify one's market

2. Evaluate the business opportunity

3. Build a solid business model and

4. Create a business pitch

We hope that you enjoy the course!

Instructor Biography

Associate Professor Dominique Vian, Professor of Entrepreneurship SKEMA Business Shool

Dominique started his career as an information system consultant at Bull Company then PricewaterhouseCoopers. In 2001, after experimenting life as an entrepreneur during 5 years, Dominique started working for SKEMA Business School (previously CERAM Sophia Antipolis) to lead the TEEE-Inn European project. He also coached well-known successful start-ups like Seemage, Benomad and Keeneo. He is the inventor of the Innovation Systemic Marketing Analysis method called ISMA360°. Built on specific theoretical frameworks: Effectuation, Sciences of Design and Complexity, this is a new approach applicable to strategy when uncertainty is inherent to innovation.

Instructor Biography

Christophe Sempels is Professor of Sustainable Development and Entrepreneurship at Skema Business School. He holds a PhD in Management Science from Catholic University of Louvain (Belgium) and teaches or has taught in several universities such as Skema (France, USA), Catholic University of Louvain (Belgium), Solvay Business School (Belgium), HEC-Ulg (Belgium), Baltic Management Institute (Vilnius, Lithuania) and HES (Lausanne, Switzerland). He has also an extensive experience in Executive Education, mostly in services companies. He is frequently invited as guest speaker in many institutions and national or international events

Specialized in sustainable business model innovation, Christophe is the author of several books, academic and professionals papers on this topic, some having been rewarded.

His expertise is particularly recognized in Functional and Cooperation Economy (FCE). He has coached many CEO's in their transition toward these models and collaborate with several public authorities in Europe to promote FCE. Christophe is the co-founder of the European Institute of Functional and Cooperation Economy and the scientific director of the Club Cap EF, an association promoting FCE in the South of France. He's also the co-founder of Innovateur T, a transformative lab aiming to train those who are set on transforming their operating environment. Christophe is finally to co-founder of Movilab, an in-vivo incubator of sustainable lifestyles supported by the French Ministry of Sustainable Development, by the PACA and the Rhone-Alpes regions.

Instructor Biography

Philippe CHEREAU holds a Doctorate in Management Science, is a professor of strategy and entrepreneurship, and is the scientific director of the MSc in Entrepreneurship and Innovation at SKEMA Business School. He has specialized in strategic management of innovation and in the governance of Local Innovation Systems. He has held positions in international business development, general management and executive consulting. As an entrepreneur, he has contributed to the launching of two ventures in the field of clinical development. He has been life science expert for the French Entrepreneurship and Innovation contest. As a scholar, he conducts research on the relationships between strategy, innovation, business models and performance in SMEs. He is the co-author of the book "Le Conseil Stratégique pour l'Entreprise" (2014) and his latest publications include research in International Journal of Innovation Management (2014); British Academy of Management (Belfast, 2014), Strategic Management Society, (Madrid, 2014); Academy of Innovation and Entrepreneurship (Oxford, 2013; Macau, 2012); Management of Innovation and Entrepreneurship (Tsinghua University Press, 2012); International Society of Professionals of Innovation Management (Quebec, 2010);

Instructor Biography

Michel BERNASCONI, Professor of Entrepreneurship

Michel Bernasconi graduated from SKEMA Business School (1975). He holds a Doctorate degree in Business Strategy from the University of Aix-en-Provence (1985) and an HDR (2007), and has 25 years of experience in strategy and new business creation.

He is currently the director of the Faculty and Research at SKEMA. He had previously other management positions: Associate Dean for the Master program (ESC) (1994-1999) and director of Executive Education (2003-2004).

Michel Bernasconi is one of France's specialists in the high-tech start-up field, in which he has been working extensively in both business and engineering schools. His research has been published in books and academic reviews in France, the UK and the USA. He was President of the French Academy of Entrepreneurship and Innovation, a research association (2008-2010). At SKEMA, he developed a set of activities on entrepreneurship. He initiated the MSC in Entrepreneurship and Innovation, developed incubators on the French campuses, and recently launched an ambitious partnership with a Chinese Incubator (Xian Jiaotong-SKEMA) in Sushou. He was the founder of the High-Tech Entrepreneurship Center who developed numerous projects in Entrepreneurship.

He has extensive experience in teaching entrepreneurship, intrapreneurship and new business creation, in particular in Executive Education. More specifically, he is in charge of the program Coup de Pousset, a successful seminar on intrapreneurship dedicated to big companies which last from more than 10 years. He is a member of Sophia Business Angels, an investor club that invests in high-tech companies in France and in Europe.

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