Hi there! My name is Michael Brown and I've been teaching people how to blog and do online marketing for around 5 years now.
In this course I am going to take you from a raw newbie to a email marketing vet in a very short time period.
The main benefits this course will have for you are:
In this course I am going to teach you, as a blogger, how to do the following:
The included materials in this course are:
You should take this course if you are looking to do any of the following:
Many will find that you can go through all of this material in a few hours. You will be able to continually come back and reference any of the lessons and videos if you need to.
Plus, a big bonus is that if you need anything you may ask a question at anytime, right from the lecture!
Note: While this course is specifically designed for bloggers email marketing it can also be used for small businesses and standard website owners as well.
In this course you're going to learn how to build and maintain a great email list. An email list that will not only provide you with traffic, but, also a lifetime of sales.
This course will show you how to do all of that in a swift but learn-able pace.
This lessons covers the basics of what you're hoping to achieve with email marketing.
The main things that email marketing addresses for you are:
+Creating a list of contacts
+Build traffic to your blog
+Build sales with automated funnel -Ultimate Goal
These 3 tings are probably the most important aspects of email marketing.
Watch the video for more.
In this lesson you'll learn how to plan what you want to give away to entice readers to subscribe to your email list. People like free stuff and in this case it's not a physical product. You're simply going to be giving away information that will follow some brief guidelines.
Without this step you won't really know what to build your email list around.
Keep in mind the freebie must...
+Pertain to your niche
+Make sense to your list
+Must help them, entertain them, offer them deals or educaes them for the best results
Though your list will start off at "0" by getting traffic to your website you'll start watching your email list grow.
In this lesson you are going to create your webform. A webform a.k.a. "opt-in form" allows people to join your email list. In this lesson I'll show you how you can do this and make it look professional without hiring someone to do this.
Here are some sites you can view opt in forms at.
These are just a couple of examples but, you can see how they work. Note: www.fool.com changes their form and techniques quite often but they are one of the best in the business.
Writing good emails will help you secure traffic, make you look like the expert that you are and secure more sales. So why not take the time to make sure you are following a few simple rules.
Know the parts of an email.
+ Subject line
+ Body (which contains a greeting) reinforces the subject line
+ Closing which includes a sign-off, signatuare and an unsubscribe link below the signatuare (done automaticaly)
Each email must contain these elements.
Inside the body you can include affiliate links, links to your own products or anything else you'd like to share with your audience.
A couple rules of thumb to make your life easier.
How Often Should An Email Be Informative Compared To Promotional?
80/20 or at worst 70/30. Yep, only sell stuff 20-30% of the time. I unsubscribe from anyone who treats me like a statistic. If I feel like I am a dollar sign, I am out. I feel, many feel the way I do.
Give great content in your emails and only sell part of the time -- super trust builder.
A good subject line piques the readers curiosity and interest.
In the video I give some good examples of this.
The body should always remind or reinforce the subject line.
The closing will automatically be added for you as we set this up earlier.
How Long Should An Email Be?
The shorter th better! Oh, you like that don't you? :) Here's why.
People have short attention spans and the faster you get your point across the better. Just make sure you thoroughly discuss your subject!
Spacing in your emails is important. Break up big pragraphs to make it easy for your audience to read it. You're not writing a book here, you're providing information that your reader wants to digest -- make it easy!
Proper spacing also does something else; it makes your LINKS stand out. Obviously, you want people to click your links so this is an added bonus.
Follow the above and reinforce your knowledge by watching the video. Writing good emails can make the difference between 10 sales and 100 sales.
Now it's time to script out your email series. Remember having a full functional automated series is the goal. The will become your sales machine while you are busy doing other things like growing your business or spending time with your family.
It's not as hard as it might sound and you'll probably want to start by doing the following:
Create 7 topics to discuss in your emails.
Make 2 of them promotional emails and the rest informative emails.
Next, create a folder on your desktop called whatever your niche is +emails. So if you're in the cat grooming niche it would be Cat Grooming Emails.
Watch the video lesson for more details.
Sometimes you'll want to send an email out to your entire list without it being part of your autoresponder series. We call these broadcasts.
These types of emails are great when you encounter any of the following:
+You have a time sensitive offer to send to people
+You want to promote something to a mass audience all at once, rather than dripping it out
+You want to drum up some sales on a faster basis
Broadcast are created just like all other emails and should follow the sam basic rules for creating a good email.
I send 2-3 broadcasts to some of my list weekly. Some people send 1 daily, which you could, just remember the 80/20 promotion rule and you'll be in good shape!
Quick task: Create a broadcast to sen to your list and send it out.
Building a relationship with your readers and email list members is vital for long term sales. This is something that most people skip ding and as a result their results are minimal.
You don't want to do the bare minimum. You want to flourish and grow your business -- so please pay attention for this part.
I highly suggest watching the video first:
Here is a recap of the video.
+Answer blog comments/questions
+Answer all emails
+Ignoring communications makes people think that you do not care about them
Also make sure to get yourself on social media like:
You do not need to use them all but pick a couple that you'll be a star on.
+Acknowledge good readers publicly
+Interact publicly with your list members on social media
+Email is a start but interaction is key
Task: Setup any social media accounts that you want to interact with people on.
Make sure to occasionally funnel people from your blog, email list into social media for the best results.
Sometimes it's possible for your emils to become slightly boring or stagnent. This video will help you break up much of the daily boring grind and spark some more life into your list.
It's not hard, but, it's something that you may want to pay attention to.
Testing is critical for increasing your success. Most people skip testing and I believe they are missing out on a lot of money.
The 3 things you need to test are:
+Opt In Conversion Rates
Test various headlines, colors and styles of opt-in forms for the best results. After testing several kinds thn choose one that is bringing you the best results.
+Time of day to mail.
Certain times do better in different niches. While my list might enjoy getting mail at 6 PM EST your list might perfer 9 AM EST. Test, what times get you the best open and response rates.
If you're not getting a 4-10% open rate you need to come up with some better headlines. If I get a low open rate I look at my subject line and try to connect wth my audience more in a follow up email.
Adjusting and testing these 3 areas will help you increase your success.
Watch the video to hear the presentation on this.
These are some various samples of emails I've actually set to my list. Obviously, you'll be in a different niche so you won't use these exactly.
Just keep in eye out for how I personalize my emails, and use my own writing style in every email. You'll want to do the same.
You are awesome! This is your goal; to get here. After this lesson it's time to enjoy growing ad building your list.
I'm Michael Brown. I started making money online in 2007 and went on to quit my full-time job by June of 2008 to focuses on building an online business.
In 2008 I started teaching others around the world to blog and build websites. I have created several courses and have a knack for teaching beginners exactly how to build their first blog/website in less than a day.