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Email Marketing. Increase Sales With Email Marketing!

Name: Email Marketing. Increase Sales With Email Marketing!
Rating: 4.2 (1319 reviews)

A Hands-on Guide to Email Marketing for Beginners. Learn How to Boost Your Business With Email Marketing Strategy

Role Play

Created byAnton Voroniuk, SendPulse Academy, Anton Voroniuk Support

Last updated 3/2026

English

What you'll learn

Understand why businesses need email marketing
Build Customer Database
Understand GDPR regulation and Privacy Policy
Learn different types of emails and how to use them
Segment Database
Learn basic elements of email
Design the first email with SendPulse
Design the first subscription form with SendPulse
Avoid emails going into spam
Measure email marketing performance
Work with Google Postmaster
Tag links with URL Builder and shorten links with Bit. ly
Learn about chatbots and how to work with SendPulse chatbot builder

Course content

26 sections • 124 lectures • 6h 32m total length

Introduction to Email Marketing12:09
Build a complete email marketing funnel and measure efficiency from open and click rates to sales, using competitive analysis, GDPR, and audience segmentation to boost retention.
How to use the Miro Board Checklists3:08
Learn to use the Miro board checklists to plan and manage your digital marketing strategy, duplicate and rename boards, invite teammates, and set smart goals.
Course Setup Lecture1:22
Official Course Setup Lecture
Course Feedback & Suggestions0:14
Thanks for taking this course! Your feedback helps us improve content and make the learning experience even better.
Spam vs Email Marketing2:15
In this lecture, you will find out what is the difference between spam and Email Marketing.
How to Build Your Customer Database? Subscription forms and mailing lists3:26
In this lecture, you will learn how to build your customer database.
You will learn about subscription forms.
Personal data protection. GDPR. Privacy Policy3:47
In this lecture, we teach about personal data protection regulations.
Five reasons why customers should subscribe to your newsletters5:09
In this lecture, you will learn five reasons why customers subscribe to email newsletters.
How to study on Udemy effectively?2:15
An overview of the Udemy interface.
TOP 90 AI Tools in 2024-202510:21
In this lecture, we'll share the top AI tools that will make your journey much easier.
Introduction to Email Marketing

Course Resources0:12
Access all the materials and templates that support your learning journey.
Types of Emails. Part 1. Trigger Emails9:00
In this lecture, you will study different types of Emails.
Part 1. Trigger Emails
Types of Emails: Part 2. Welcome, Confirmation, Abandoned Carts, Promo etc.14:53
In this lecture, you will continue to study Types of Emails.
Part 2. Welcome, Confirmation, Abandoned Carts, Promo, etc.

SendPulse Interface. Practical lesson on how to set up your first email campaign5:51
Practical lesson on how to launch the first email campaign, how to design an email, and compose a subscription form.
Accepting Payments (Paypal or Stripe, cryptocurrencies)1:32
Learn how to integrate payment systems like PayPal, Stripe, and cryptocurrencies into your email marketing setup.
How to import a personalized mailing list1:46
Discover how to properly upload and format a custom mailing list for targeted campaigns.
What is considered permission to send emails3:15
Understand what qualifies as valid email consent to stay compliant and build trust.
How to create and use mailing list segments2:00
Explore how to group your contacts into segments to send more relevant and personalized emails.
How to create responsive emails in the SendPulse template builder3:01
Learn to design mobile-friendly emails using SendPulse's drag-and-drop template builder.
How to send an email campaign2:35
Get step-by-step guidance on launching a complete email campaign in SendPulse.
How to manage your unsubscribed list1:04
Learn how to handle unsubscribes correctly to keep your list clean and compliant.
How to track your email campaign statistics in SendPulse2:21
Understand how to analyze campaign performance using SendPulse’s built-in analytics tools.
How to prevent emails from going to spam?1:37
In this lecture, you will learn how to avoid your emails from going to spam.

Metrics5:30
In this lecture, you will study metrics you need to measure to analyze your email marketing performance.
Google Analytics. URL Builder. Bit.ly4:46
In this lecture, you will study how to analyze your email marketing performance with Google Analytics. You will learn how to tag links with UTM tags, and how to shorten links.
Google Postmaster - a tool to analyze email performance4:13
In this lecture, you will learn how to work with Goolge Postmaster to analyze your performance.
How to warm up domains that make email marketing easier and faster? Warmy.3:57
A practical overview of Warmy service.
Learn how to use Warmy to start your email marketing campaigns and warm up your email and domain 10x faster.

How to work with site elements3:24
Learn how to customize and organize different elements on your website for a better user experience.
How to create a website3:19
Get step-by-step guidance on building a website from scratch using intuitive tools.
How to add a custom domain to your site2:04
Discover how to connect your own domain to give your site a professional appearance.
How to view site statistics0:41
Explore how to monitor your site's performance and visitor behavior with built-in analytics.
How to create a smart pop-up4:04
Find out how to create engaging pop-ups to capture leads or share messages effectively.
How to set up a pop-up display scenario2:50
Learn to control when and how your pop-ups appear based on user actions or conditions.

How to Successfully Use Chat GPT for Email Marketing1:44
In this lesson, we will explore how Chat GPT can enhance your email marketing efforts.
Organize Your Email Easier with Chat GPT2:21
In this lesson, we will explore how to effectively use ChatGPT to create compelling email content. We'll cover three important aspects: creating catchy subject lines, crafting engaging email bodies, and personalizing the content for your subscribers.
Simple Tips on Editing Email Using Chat GPT1:17
In this lesson, we explored how to optimize and organize your letters using Chat GPT to make them more engaging and professional.
Leveraging Chat GPT for Customer Response Management1:35
In this lesson, we'll explore using Chat GPT for customer response management in email marketing.
Using ChatGPT for Cross-Cultural Communication and Global Market Strategies2:51
In this lesson, we'll show you how ChatGPT can help you make your brand available to the international market.
Using Chat GPT for Polls and Ratings Creation2:14
In this lesson, we'll explore how to create polls and ratings using Chat GPT.
Email for Smartphone Format with Chat GPT1:10
In this lesson, we'll focus on optimizing your email body for smartphone format. With more people reading emails on their smartphones, it's important to make them easily readable and engaging.
Outreach Email/Follow Up Creation by Using Chat GPT1:52
In this lesson, we'll explore the creation of outreach emails and follow-up emails using Chat GPT. These techniques are valuable for SEO specialists and email marketers.
A/B Testing with Chat GPT1:35
In this lesson, we'll explore how to use Chat GPT for A/B testing in email marketing. A/B testing is a powerful tool for optimizing your email campaigns, and Chat GPT can enhance your insights.
Automate Your Email Workflow with Chat GPT2:36
In this lesson, we'll explore how to automate email workflows using Chat GPT. Automation can greatly streamline your work process and save you valuable time.
Creating Marketing Emails for Product Launches1:43
Here, we'll use Copilot to write personalized and engaging email content for announcing new products, offers, or promotions.
DeepSeek and Cold Email Outreach2:05
Discover how DeepSeek simplifies creating and optimizing cold email outreach strategies.
Generating images with OpenArt7:05
In this lesson, your goal is to discover how to generate and edit amazing AI images with OpenArt.
Images Creation and Editing with OpenArt AI. Part 25:30
In this video, your goal is to discover how to generate and edit amazing AI images with OpenArt.
Image Generation with Copilot3:05
In this lesson, we'll show you how to generate images in Copilot in seconds.

What Does Marketing through Messaging Apps Mean?3:53
Explore how businesses use messaging apps to engage customers directly and drive sales through personalized communication.
What is a Chatbot? What are the Different Types of Chatbots?7:03
Learn what chatbots are and discover the various types, from rule-based to AI-powered, used to automate conversations.
Chatbot Features in Different Messaging Apps3:56
Understand the unique chatbot capabilities offered by popular messaging platforms and how they impact marketing strategies.

Requirements

There are no requirements, but it is recommended to have an online project that you are currently working on.
Completing the course's tasks will enhance your learning experience.

Description

Email marketing is one of the most effective tools for repeat customer communication. It solves many tasks, such as getting feedback, repeating sales, building loyalty, and delivering content to the consumer.

With SendPulse Academy, we have prepared for you an Email Marketing course to help you implement effective email marketing campaigns in your business or digital marketing career.

This course contains the use of artificial intelligence.

In this Email Marketing course, you will learn:

Why do businesses need email marketing
How to build Customer Database
Why you need to comply with GDPR regulation and Privacy Policy
How to use different types of emails
How to Segment Database
What are the basic elements of an email
How to send your first email with SendPulse
How to design an email subscription form with SendPulse
How to avoid emails going into spam
How to measure email marketing performance
How to work with Google Postmaster
How to tag links with URL Builder and shorten links with Bit. ly
How to create a chatbot message flow with a SendPulse chatbot builder

What do we offer in our course?

Structured lessons with practical exercises
A Checklist
A Course presentation
A free copy of my book “Cutting-Edge Digital Marketing. How to attract customers and increase online sales". In my book, I cover the following topics in depth: Internet promotion strategy, competitive analysis, web analytics, how to draw a portrait of your target audience, content plan formation, SEO, PPC advertising, promotion for social networks, email marketing, and case studies.

Course Setup Lecture

In this course, you’ll get hands-on experience with SendPulse, a powerful platform for email marketing. We’ll walk you through setting up your free trial, which requires only a quick signup—no credit card needed. While SendPulse collects some personal information, rest assured your data is secure and will only be used for platform-related activities. All resources are provided by both the instructor and SendPulse, allowing you to build effective chatbot campaigns effortlessly.

Why should you choose this course?

Why should you choose us over other online email marketing courses?

You will have the opportunity to learn about Email Marketing from the top internet marketing professionals.

I am the CEO of two global Digital Marketing Academies, WebPromoExperts, and Skillsbooster. Webpromo agency, which I am co-owner of, has Google Premier Partner and Facebook Marketing Partner status. We are industry experts with over 14 years of experience in online marketing.
My credentials are Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified and many others.
We have launched more than 2,000 successful marketing strategies and campaigns.
More than 500,000 students have enrolled in our online courses on Udemy.
Our internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing.
Upon completion of the course, you will receive an Email Marketing Certification from Udemy.

What else do you get?

lifetime access to the course and its updates
a certificate from Udemy upon completion of the course

Enroll now!

You have nothing to lose and everything to gain. This course comes with a 30-day money-back guarantee!

Want to start now? Click the "Buy now" button and learn how to use email marketing to increase sales!

This course contains a promotion.

Who this course is for:

Aspiring professionals interested in pursuing an online career - This Email Marketing course will give you the skills you need to pursue a career in digital marketing. You will learn how to implement email marketing into your marketing strategy.
Marketers - This course will expand your skills and teach you how to build a subscription list, set up an email campaign and measure email marketing performance.
Entrepreneurs - Entrepreneurs will be able to use their newly acquired skills to send out emails to their customers, read important metrics.
Internet Marketers - This course will help you learn how to use email marketing for attracting and retaining customers. After completing this course, you will bring more value to your company and further your career.

Email Marketing. Increase Sales With Email Marketing!

What you'll learn

Explore related topics

Course content

Introduction to Email Marketing10 lectures • 44min

Types of emails3 lectures • 24min

Database Segmentation1 lecture • 7min

Anatomy of an Email Message1 lecture • 3min

Set up your first Email Campaign with SendPulse10 lectures • 25min

How to measure email marketing performance4 lectures • 18min

Chatbots1 lecture • 9min

Lead generation6 lectures • 16min

Email Marketing with AI15 lectures • 39min

Introduction to Marketing through Messaging Apps3 lectures • 15min

Requirements

Description

Who this course is for: