Email Marketing Mastery: Convert Your Leads into Buyers

Grow your email list, ensure deliverability and increase your ROI by knowing how to effectively use email marketing.
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  • Lectures 40
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2015 English

Course Description

– COURSE UPDATED: OCTOBER 12, 2016 – NEW LECTURES ADDED –

Imagine this…

Waking up each day, typing up an email, pressing SEND and then watching the sales roll in.

Could there be anything more satisfying than that?

This is why, as an entrepreneur, I believe that building successful email marketing campaigns has never been more important than it is now. But there's a problem; most people don't know how to do it right

How do you do it right?

By making sure you are maximizing conversions and click-through rates with every email you send. Just as managers of five-star restaurants spend hours combining the right ingredients for their recipes.

Similarly, creating a five-star email marketing campaign involves more than laying out some content and crossing your fingers – emails with killer click-through rates have a special mix of the right content, a stellar layout, and the right underlying strategy.

Introducing...

The Email Marketing Mastery course is about maximizing your ROI (return-on-investment) from your email marketing campaign so you have killer click-through and open-rates for your emails. Remember not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational before they can consider buying your products and services.

In this course we’ll be looking at the key ingredients of a successful email marketing campaign, things like how to...

  1. Generate leads for your website through lead magnets
  2. Structure your emails in a way that get opened and clicked and convert to sales.
  3. Optimize your email by choosing the best subject lines for your industry
  4. Understand email analytics so you know how to optimize your emails for future campaigns.
  5. How to use my favourite (but free) marketing tool to create email marketing campaigns on the

This course is perfect for you...

  • If you want to use the power of email marketing to generate more sales for their business.
  • If you want to convert your database of leads (no matter how small or big) into a consistent stream of cash-flow for your business.
  • If you sell information products, ebooks, regular books, or anything that teaches how to do anything – from health, to business, to productivity, to leadership, to success, to self-help – this training is perfect for you.
  • If you sell consulting services, coaching, or other freelance work – like being a web designer, marketing consultant, freelance writer, developer or anyone who sells themselves on contract to another company – this training is perfect for you.

Keep in mind… 

You should know that you don't need a big email list or fancy software to start seeing amazing results from email marketing. 

You simply need a strategy.

Click on "Take this Course" or "Add to Cart" now to get started.

What are the requirements?

  • You do not need to have an email list to take this course – we will teach you how to generate email subscribers for your list.
  • You do not need to be subscribed to a particular ESP, we'll teach you what the best ESP is for your business.

What am I going to get from this course?

  • Write emails that demand an action from your reader and in turn result in sales
  • Craft attention grabbing subject lines that get emails clicked and opened
  • Learn how email marketing is more different than ever in 2016 and why you need to learn how to write effective emails
  • Know why they need an Email Marketing Service Providers to send their mass emails to increase sales
  • Choose the right email marketing service provider to ensure their emails get delivered, opened and clicked
  • Create an irresistable lead magnet that will drive thousands of visitors and increase your email subscriber list daily.
  • Know when the best times are to send emails so they get opened right away
  • Know how often you should send emails so they don't end up being treated like spam
  • How to work through email analytics and what metrics they need to keep in mind. Bonus, learn how to optimize your stats
  • How to use MailChimp as your Email Service Provider and apply concepts learned in this course.

What is the target audience?

  • If you want to use the power of email marketing to generate more sales for their business.
  • If you want to convert your database of leads (no matter how small or big) into a consistent stream of cash-flow for your business.
  • If you sell information products, ebooks, regular books, or anything that teaches how to do anything – from health, to business, to productivity, to leadership, to success, to self-help – this training is perfect for you.
  • If you sell consulting services, coaching, or other freelance work – like being a web designer, marketing consultant, freelance writer, developer or anyone who sells themselves on contract to another company – this training is perfect for you.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction: Email Marketing 101
02:20

In this lecture we will learn the importance and effectiveness of email marketing and what it can bring about in your online business.

03:22

In this lecture, we will take a look at how Email Marketing has changed in the Digital Age as buyers become more and more empowered.

Section 2: Choosing an Email Marketing Service Provider
04:10

By the end of the lecture, you should realize the utter importance of having an ESP and why using a personal mail client isn't enough OR can even be hazardous.

05:11

By the end of the lecture, you should be able to ask your self some key questions in order to determine which Email Marketing service provider is right for you.

02:49

Many ESPs offer either single opt-in or double opt-in for collecting emails. Learn which options is best for you when choosing an ESP.

2 pages

Here are a list of email list service providers to help you with your email marketing.

Section 3: Building Your List
03:31
In this video, I will show you how you can come up with a Lead Magnet to increase your subscriber list.
07:36

In this video, we will go through an exercise together to come up with a lead magnet. Please be sure to share it in the discussion board.

1 page

After you know how to come up with a Lead Magnet, here are some 20 lead magnet examples for you to take inspiration from.

05:05

In this video I will show you where you can place your Lead Magnets and create powerful Call-To-Actions.

Section 4: Crafting the Perfect Email
02:11

Learn how to craft an irresistible attention grabbing headline that will get your emails to be opened.

00:58

Learn why customizing your 'From' address can help boost your open-rates.

01:04

You will learn why having a branded email can help establish credibility and avoid spam alerts.

00:48

You will learn how to write personalized email copy that helps a person feel they are being spoken to and not sold to.

01:28

Learn how to segment your email so you are speaking to the right audience without being too generic.

00:56

You will learn how important it is to make sure you are making it clear what your value proposition is and how to communicate it well.

01:12

You will learn how CTAs are the main aspect of an email and without a good CTA your email is useless.

00:37

Learn how to use powerful images to help increase the clickthrough rates of your email campaigns.

00:54

A secondary Call to Action is an important must of every email and you will learn how you can encorporate it.

00:40

Learn the importance of social sharing buttons and where you place them.

00:36

Learn how to keep your email subscribers aware of what you do with their information with the Privacy Policy.

00:44

Learn the importance of an unsubscribe link and why you need to place it where someone can see it.

8 pages

Look at 5 examples of how to encorporate the key elements of a five-star email mentioned in the lectures above.

Section 5: Sending Your Email the Right Way
03:20

Learn to ask yourself the following questions before you start sending out emails frequently.

1 page

Learn when the best time it is to send an email to your email list.

Section 6: Email Analytics 101
00:15

A quick overview of what we will cover in the section below.

00:46

Learn what the metric Emails Sents means and how to optimize for it.

00:36

Learn what the metric Delivered means and how to optimize for it.

00:49

Learn what the metric Bounced Emails means and how to optimize for it.

00:48

Learn what the metric Open Rate means and how to optimize for it.

00:33

Learn what the metric Clicks means and how to optimize for it.

00:34
Learn what the metric Unsubscribe means and how to optimize for it.
00:36
Learn what the metric Marked

as Spammeans and how to optimize for it

Section 7: Email Marketing with MailChimp (Free Email Marketing Service Provider)
04:16

Learn how to Sign-Up for Mailchimp and create your lead magnet form and embed it on Wordpress

06:17

Learn how to craft an email using mailchimp

02:22

Learn how to track your email campaign results.

Section 8: FREE Email Marketing Resources
33 pages

Need some inspiration for email subject headlines? Here's a free resources from Digital Marketer.

4 pages

This is a swipe copy for those reaching out to their list to sell a product.

Section 9: Course Conclusion
Thank You...and a Little Favour!
00:40
BONUS: A little gift for you...
Article

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Instructor Biography

Basim Salim, Startup Marketing Expert, Small Business Consultant & Coach

Basim Salim is a digital marketing and social media expert who has been connecting people and products through online marketing for more than a half-a-decade. As a Digital Marketing expert, he draws his experience in online marketing, event marketing and analytics to help experts to promote their work, share their expertise, seize business opportunities, and interact with consumers. His innovative and unparalleled ability to harness the power of social networks to increase the bottom line has made him a sought after marketing expert.

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