Email Marketing Masterclass
2.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
231 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Email Marketing Masterclass to your Wishlist.

Add to Wishlist

Email Marketing Masterclass

Practical, actionable tactics to quickly increase your subscriber list and create emails they love to open
2.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
231 students enrolled
Created by Sorin Amzu
Last updated 6/2014
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 4 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of the course, you will be able to grow your subscriber list
  • In this course you will learn how to choose an email marketing system, how to structure the email, how to grow the subscriber list and how to improve your metrics
View Curriculum
Requirements
  • A basic understanding of Email Marketing
Description

THE step-by-step Comprehensive Guide to building an email list and creating emails your subscribers actually WANT to open!

No fluff, no out-dated information, just practical knowledge for the digital and affiliate marketer.

In this course I teach you:

  1. What types of emails there are and when to use them
  2. The importance of Lead Nurturing and how you can start using it
  3. How to write an effective Subject Line
  4. The way to think about structuring the Call To Action
  5. How to choose an Email Marketing System that won't break the bank
  6. What you should look out for BEFORE sending a newsletter
  7. What to measure and how to improve those metrics before and AFTER you send the email
  8. How to ethically grow your list using FREE, easy to use and time-tested techniques and tools for effective Email Marketing
  9. Why your subscribers become uninterested and how to solve this issue
  10. What SPAM is and how to avoid it
  11. How to avoid the Promotions Tab in Gmail
  12. About the future Trends for performance-based Email Marketing

Because this is a Comprehensive Course, it's around 4 hours, with easy to navigate sections. You can skip over the ones you're not quite interested in, but I'm pretty sure you'll still learn something from each section, no matter how much of an Email Marketing Expert you are.

I created this course to shed some light on the newest, most effective techniques and tools, with a focus on growing the list and learning all about your leads.

Who is the target audience?
  • Digital Marketers, looking for the latest tools and techniques for effective Email Marketing
  • Affilliate Marketers, with no time to waste, in search of fast ways to grow a subscriber list using ethical means
Students Who Viewed This Course Also Viewed
Curriculum For This Course
18 Lectures
03:53:23
+
Intro to the course
1 Lecture 08:38

Email Marketing 2014 is all about:

  • growing your list
  • understanding what lead nurturing is
  • crafting the email
  • choosing an email marketing system
  • improving the metrics for measurement
  • learning about SPAM
  • understanding future Email Marketing Trends
Preview 08:38
+
Learn the types of emails and what lead nurturing is
2 Lectures 32:35

There are many types of emails out there. Some you will use along the way, others you will leave to one side. It's important to learn about all of them, in order to send the most powerful and useful ones.

Email types
14:09

Lead nurturing can be explained in a lot of ways, but my favorite would be this: actually caring about the people you're communicating with, via email, and sending them highly relevant and useful content.

Lead nurturing
18:26
+
Discover how to craft an efficient email
2 Lectures 30:31

The subject line of an email can be someone opening your email or not. That's why you should A/B split test, learn some tips and tricks and follow along to not make the same mistakes as these.

The subject line
20:55

What's an email without a Call To Action? Email Marketing remains a channel to funnel traffic towards your website, so you should focus on the end goal, not the action people are taking i.e. clicking on a button or submitting some information.

The call to action
09:36
+
Let's choose a system and check for errors
2 Lectures 25:20

It's easy to get caught up in the chase to switch to a different email marketing system. The truth is: stick to the one that fits you. Here are 5 recommendations.

Preview 13:26

Find out what you need to improve BEFORE and AFTER sending an email newsletter.

The Sending Checklist
11:54
+
How to measure and improve your campaigns
1 Lecture 13:32

Learn about the metrics you need to look out for when sending an email blast.

Preview 13:32
+
How to grow your list
4 Lectures 54:47

See real examples of websites actively focused on growing their email lists. Learn their techniques and apply them to your business.

Examples & step-by-step practical guides Part1of4
10:00

See real examples of websites actively focused on growing their email lists. Learn their techniques and apply them to your business.

Examples & step-by-step practical guides Part2of4
15:17

See real examples of websites actively focused on growing their email lists. Learn their techniques and apply them to your business.

Examples & step-by-step practical guides Part3of4
13:08

See real examples of websites actively focused on growing their email lists. Learn their techniques and apply them to your business.

Examples & step-by-step practical guides Part4of4
16:22
+
Explore reasons why you have Unsubscribers
2 Lectures 27:59

Real reasons why people usually unsubscribe form an email newsletter - and how to improve!

Reasons for unsubscribing and how to improve Part1of2
17:43

Real reasons why people usually unsubscribe form an email newsletter - and how to improve!

Reasons for unsubscribing and how to improve Part2of2
10:16
+
What is SPAM?
2 Lectures 22:50

What's the difference between SPAM and PHISHING? Are you doing it?

Preview 09:14

Learn how to avoid the Promotions tab in Gmail and get straight to the Priority Inbox!

Avoid the SPAM folder and the Promotions tab in Gmail Part2of2
13:36
+
What are the trends for the future?
1 Lecture 09:28

What should you be looking for in Email Marketing in 2015?

Preview 09:28
+
Outro to the course
1 Lecture 07:43

We go through all of the material and highlight the most important things to remember.

Quick recap and the start of your journey
07:43
About the Instructor
Sorin Amzu
3.6 Average rating
12 Reviews
1,021 Students
4 Courses
Digital Marketing Specialist

One thing I've been passionate about all my life is teaching others what I have learned, in order to improve their existence. I've started down this road years ago, creating magazines, ebooks, videos, trainings and books.

I love about social media (I wrote a book on it - How to avoid failure (but not necessarily succeed) on Amazon), I'm double certified in Google AdWords and I currently work in a Digital Agency - I spend most of my days between Excel, Keyword Planner and Power Editor.

Learning about Facebook Pages and Facebook Ads was a very rewarding process, as I was accumulating a lot of knowledge really fast and I could test out minor changes. I became fascinated ever since I started talking directly to Facebook Ads Managers and had the opportunity to write guest posts for blogs, like FBPPC.

I'm always interested in learning new things and looking for new ways to bring value to the people around me. This is one of the reasons I've joined AIESEC - the largest student organization in the world, where I've been able to lead a very dedicated team, as an Advertising Responsible. This has been one of the most fulfilling experiences I've been through.

When I'm not working, I enjoy cooking with my girlfriend, reading science-fiction novels and watching stand-up specials on TV.

Life has given me enough hoops to jump through, that I now feel confident enough to teach the things that I've learned and have been doing successfully over the years. My voice is clear, my speech direct and my objective is to have a positive impact on the world.