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Email & SMS Marketing System for eCommerce

Name: Email & SMS Marketing System for eCommerce
Rating: 5.0 (15 reviews)

Build a structured system with Omnisend: campaigns, segmentation, and automation that drive sales

Role Play

Highest Rated

Created byAnton Voroniuk, Anton Voroniuk Support

Last updated 3/2026

English

What you'll learn

Build a structured email and SMS marketing setup in Omnisend
Understand how contact data, events, and segmentation work together
Create and launch email and SMS campaigns with personalization
Set up core automation workflows for key eCommerce scenarios
Use forms and pop-ups to collect and grow your contact base
Analyze performance and improve results using data

Course content

7 sections • 40 lectures • 2h 52m total length

Introduction to the course4:11
Overview of the course structure, goals, and what you will build.
What Omnisend is and how it helps automate marketing4:25
How Omnisend fits into eCommerce marketing and what problems it solves.
Omnisend Interface: Platform Structure and Navigation Logic14:44
How the platform is organized and how to navigate it efficiently.
Course Setup Lecture0:35
What a contact looks like in Omnisend and what data you can collect4:54
Structure of a contact profile and key data points.
Building a Retention System
How Omnisend tracks user behavior and why it matters3:44
Events, tracking, and how behavior data is used in marketing.
How to use an AI Assistant?6:13
Learn how to use Udemy's AI Assistant for streamlining your learning.
How to study on Udemy?2:15
In this lesson, you will explore how to study on the platform.

How to Connect Your Website to Omnisend4:07
Connecting your store and enabling data flow.
How a Contact Database Is Created and Populated5:17
How contacts appear and grow inside the system.
How Tags, Fields, and Additional Customer Data Work5:20
How to enrich and organize contact data.
How to Create Segments and Group Your Audience6:13
Five Practical Scenarios of Audience Segmentation6:07
Real examples of segmentation for eCommerce.
Working with the Audience Section: Customer Insights, Imports, Exports, and Tags4:40
Insights, imports, exports, and managing contacts.
Getting Your Own Practical Companion1:40
In this lesson, you'll get your own AI companion: the book "AI for Business".
Task: Understand How Audience Works in Omnisend0:21

Types of Forms Available in Omnisend and When to Use Them6:06
Overview of form formats and use cases.
How to Create Your First Subscription Form8:59
Step-by-step form setup.
How to Work with Form Templates and Choose the Right One for Your Mar3:52
Choosing templates based on goals.
When and Where to Display Pop-ups to Maximize Contact Collection5:52
Timing and placement strategies.
Task: Set Up Your First Contact Collection System0:26

Understanding Campaigns in Omnisend3:12
Types of campaigns and when to use them.
Setting up the Email campaign8:39
Building and sending your first email.
Improving an Email Template in the Drag-and-Drop Editor7:20
Editing and structuring email content.
How to Add Product Recommendations and Personalized Offers2:27
Using data to increase relevance.
A/B Testing in Email Marketing2:48
Testing subject lines and content.
Creating an SMS Campaign3:07
Basics of SMS communication.
Task: Launch Your First Campaign in Omnisend0:26

How to analyze campaign and automation performance5:08
Reading reports and key insights.
Which metrics matter most and how to interpret them5:00
How to maintain a clean contact list and ensure high deliverability4:58
List hygiene and deliverability basics.
How to improve results using data and personalization4:34
Using insights to optimize campaigns.
Final Recommendations for Building an Effective Email Marketing System4:07
Key takeaways and next steps for scaling your marketing.
How to leave a Review1:55
In this lesson, you will learn how to leave a review for the course.
How to get a Certificate2:08
In this lesson, you will learn how to get a certificate.

BONUS: Take Your Skills & Career to the Next Level1:47
You’ve completed the course—now it’s time to go beyond! In this bonus lecture, you’ll discover how to:

✅ Get support in your career growth with exclusive communities and resources
✅ Develop new knowledge and stay ahead with advanced AI skills
✅ Enhance your expertise with additional courses and hands-on challenges
Don’t stop here—keep growing, keep learning, and unlock new opportunities!

Requirements

No prior experience with Omnisend is required
Basic understanding of eCommerce or digital marketing is helpful
Access to an online store (Shopify, WooCommerce, etc.) is recommended for practice

Description

This course contains the use of artificial intelligence.

Most eCommerce brands use email and SMS.
Few use them as structured, scalable marketing channels.

Campaigns are often irregular, contact data is underused, and automation is disconnected from real customer behavior. As a result, brands rely on paid traffic while underperforming in channels they fully control.

This course shows how to fix that using Omnisend.

You will learn how to connect your store, collect and structure contact data, and turn it into meaningful segments based on behavior and purchase activity. Instead of managing a list, you will work with a system.

You will create email and SMS campaigns, apply personalization, and use product data to make your communication more relevant.

You will also set up core automation workflows for key scenarios like welcome flows, abandoned carts, and post-purchase communication — keeping everything simple and practical.

Finally, you will learn how to analyze performance, improve deliverability, and make decisions based on data.

This is not about features or random campaigns.
This is about building email and SMS as reliable owned channels that support your eCommerce growth.

What you’ll learn

Structure your email and SMS marketing in Omnisend
Work with contact data, events, and segmentation
Collect leads using forms and pop-ups
Create and send email and SMS campaigns
Use personalization and product data in communication
Set up core automation workflows (welcome, cart, post-purchase)
Analyze performance and improve results

After completing this course, you will be able to

Turn your contact base into a structured marketing asset
Run campaigns with clear logic, not randomly
Use segmentation to improve targeting and relevance
Support your marketing with simple automation
Understand and improve campaign performance
Reduce reliance on paid traffic with owned channels

Requirements

No prior experience with Omnisend required
Basic understanding of eCommerce or marketing is helpful
Access to a store (Shopify, WooCommerce, etc.) is recommended
Willingness to work with data and structure

Start building your email and SMS marketing system with Omnisend today.

This course contains a promotion.

Who this course is for:

eCommerce marketers who want to structure their email and SMS marketing
Business owners who want to build and control their owned channels
Beginners who want to learn Omnisend from scratch with real use cases
Marketing specialists looking to improve segmentation, campaigns, and performance

Email & SMS Marketing System for eCommerce

What you'll learn

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Course content

Getting Started with Omnisend and How It Works9 lectures • 41min

How Omnisend Organizes Contacts and Segments8 lectures • 34min

How to Collect Contacts Using Forms and Pop-ups5 lectures • 25min

Setting up the Simplest Campaign with AI7 lectures • 28min

Campaigns and Automation Workflows4 lectures • 15min

Analytics and Performance Optimization7 lectures • 28min

BONUS1 lecture • 2min

Requirements

Description

Who this course is for: