Learn the art and science of prompt engineering, crafting prompts and strategies that elicit strategic, high quality AI responses for marketing.

Learn core prompt engineering strategies for AI marketing, using a context formula (who, what, why, where, how) to specify audience, deliverables, and tone for effective emails, ads, and social content.

Learn how to use output templates to structure AI responses, specify elements like bullet points and email templates, and improve consistency in marketing workflows.

Learn to specify the output format for seamless workflow integration, with examples in csv, html, json, markdown, and plain text, and distinguish output format from templates.

Learn to use act as for AI-driven role plays with roles like instructor, skeptical customer, interviewer, and closer, enabling practice, feedback, and skill improvement.

Apply the ABA framework to AI tasks by asking clarifying questions before answering and requesting missing information to boost response quality for important tasks.

Apply the 90-year-old grandma test to craft ultra-simple marketing messages that a 10-year-old and a grandma can understand, boosting engagement and conversion by avoiding complexity.

Push AI to improve its first response for marketing assets like landing pages, ad copy, and emails, refining tone, clarity, and urgency to better address customer pain points.

Explore exampling as a prompt engineering strategy that uses examples to guide ai, create clear patterns, and reduce revisions, leveraging past emails and brand voice samples.

Master microstepping to turn marketing campaigns into small steps by creating a plan, executing one step at a time, troubleshooting with AI, and uniting steps into a cohesive campaign.

Explore how to edit header and footer across themes using appearance customize, header sections, and mobile views. Learn to add search forms, menus, and logos with theme builders like Elementor.

Create and publish WordPress pages with Gutenberg and the classic editor, adding content via plus sign and drag-and-drop blocks. Explore Elementor, templates, SEO, and publish options.

Explore how to build and edit pages with Elementor's control panel, drag-and-drop elements, and site settings, including global colors, typography, site identity, and responsive previews.

Learn to build pages with containers in Elementor, including nesting and row-column layouts, duplicating sections, and creating headers with logo, menu, search, and cart.

Learn to configure containers with layout, style, and advanced tabs, adjusting width, height, direction, gaps, and borders, and applying backgrounds and gradients for polished designs.

Explore basic Elementor elements—title, image, text editor, video, button, divider, spacer, Google Map, icons, SVGs, and more—learn to drag, drop, and customize content to build clear pages.

This lesson explores content and style settings for basic elements, including title content, URLs, HTML tag choices (H1–H6), typography, alignment, color, and advanced background or border options with SEO notes.

Explore the css box model by mastering border, padding, and margins to control spacing and layout in web pages, with practical WordPress and Elementor examples.

Discover how color choices influence user perception and communication. Learn to create cohesive palettes using a color generator and ChatGPT, then apply codes to titles, backgrounds, and buttons.

Design and customize a header with Elementor, uploading and cropping a logo, applying the color palette, and aligning title and menu. Add a subtle shadow, and set homepage links.

Explore Royal Elementor elements by using header templates and prepared sections (free and pro), insert and update them, and manage visibility and responsive settings for pages and blocks.

Create multiple headers for different site sections using royal add ons theme builder or Elementor, applying conditions such as entire site, posts, search results, front page, pages, or products.

Create a sales banner at the top of the header that stays visible on all pages, showing 60% off, with responsive styling and a link in WordPress Theme Builder.

Learn how to create and customize menus and mega menus in WordPress, including adding items, assigning main menus, and building hover mega lists for products and pages.

Learn to customize a WordPress footer with Elementor and Royal Add-Ons, add an email capture form via MailChimp API key, and tailor colors and links for a clickable footer.

Learn to create and manage products in WordPress using WooCommerce, including adding new products, uploading images, setting prices, organizing categories, and marking featured items for the store home page.

Learn to customize product archive and product single pages using royal addons, adjusting colors, typography, and hover states; configure add to cart buttons, prices, and product details.

Edit the home page intro with Elementor, customize the slider, update images and alt text, craft section text with prompts, and adjust typography and overlay for engaging slides.

Practice refining a homepage by adjusting backgrounds, colors, overlays, and typography while updating product features, promos, and images to boost readability and visual appeal.

You completed the WordPress intermediate chapter and learned that a good future starts today. You create it through your own effort and responsibility.

Learn the fundamentals of HTML, including tags, structure (HTML, head, body), and common elements like paragraphs, headings, and links, with emphasis on one H1 for SEO and practical examples.

Use the inspect tool to view and explore a web page's HTML structure, including HTML, head, and body, and inspect elements like paragraphs and links to learn HTML concepts.

Learn how to style HTML with CSS using style attributes, colors, font sizes, and background color, and practice applying style attributes to webpage elements.

Inspect web styles to extract CSS like background color, font, padding, and border radius, then apply exact color codes and typography to WordPress pages with Elementor.

Learn to use HTML classes and IDs to style elements with CSS, including the style tag, applying shared styles to multiple elements, and selecting a single element with an id.

Learn to use WordPress class and ID to create clickable anchors that jump to sections by assigning IDs and hash links, and target with CSS selectors.

Develop a search mindset to quickly find answers using google and the course's ai help center, with css tips like display: none.

Learn to use Elementor grid container to build grids with flexbox and grid, enable the grid container feature in settings, and craft grid layouts for products, posts, or portfolios.

Explore design inspiration by balancing user experience and user interface, prioritizing functional design, and drawing ideas from Dribbble and Behance to guide color choices and layout.

Explore design resources using four platforms—Canva, Unsplash, Pexels, and Freepik—to find free and premium images, icons, vectors, and PSD files, then download, edit, and apply them to web design.

Discover Canva, a design website with templates, photos, and tutorials; navigate the editor, explore categories, and design for Instagram posts and LinkedIn banners with free or paid options.

Explore Canva editor's left panel, including templates, photos, elements, and text, and learn to search logos, manage uploads, backgrounds, and multi-page canvases for quick, editable designs.

Learn practical Canva editing techniques to customize backgrounds, text color and fonts, apply filters with brightness, contrast, and saturation adjustments, and master positioning, layering, and exporting assets for web.

Create a ClickFunnels-style landing page without coding or WordPress, using no-code tools and HTML techniques to replicate a two-column layout, hero text, and a Vimeo video.

Build a two-column landing page in ClickFunnels with a title, text, video, and four feature columns, while adjusting padding, margins, colors, and shadows.

Build a clickfunnels style landing page by detailing layout, typography, color, images, icons, and video placeholders, with hands-on practice and shared resources.

Learn to override conflicting CSS color rules in Elementor by using important before the semicolon, with a practical example of white vs gray text and multiple codes.

practice building a Shopify landing page and compare it to WordPress for ecommerce, while configuring headers, footers, and a lead-capture form with Elementor.

Design and assemble a Shopify-like landing page in Elementor by creating a two-column header, adding inner sections, typography tweaks, image and video elements, three-column features, and a back-to-top link.

Learn how to analyze plugins for your Shopify sites by evaluating reviews, active installations, updates, and compatibility, and explore descriptions, the faq, the changelog, and screenshots to pick essential plugins.

Explore essential WordPress plugins for performance, customization, and marketing—covering duplicate page and Elementor header and footer, Yoast SEO, WooCommerce, and Ultimate Member.

Learn how to install and use the duplicate page plugin to copy WordPress pages or posts, edit with Elementor, manage statuses and URLs, and customize suffixes.

Discover how WP optimize and autoptimize speed up WordPress sites by optimizing databases, images, cache, and gzip. Back up with Updraft Plus before applying changes.

Install and activate Autoptimize, enable JavaScript, CSS, and HTML optimization, adjust image settings, and manage lazy load and Google fonts; save changes to dramatically speed up your WordPress site.

Learn how to set up a store with the WooCommerce plugin on WordPress, create digital and physical products, and connect payment gateways like PayPal and Stripe.

Explore the WooCommerce settings and dashboard, review analytics, orders, coupons, shipping, payments, and extensions, and prepare to create a product in the next lecture.

Create a product in woocommerce by naming DJI Osmo Mobile 3, adding a description, setting a simple price, uploading the main image, and adding gallery images for better seo.

learn to set up a woocommerce store: create products, configure shop page, add images and pricing, adjust sorting and sidebars, and explore limitations of elementor pro for custom store layouts.

Learn how to customize WooCommerce: set shop, cart, checkout, and my account pages; adjust store appearance, product catalog, and checkout fields; and use page builders to create custom cart pages.

Learn to install and configure the Ultimate Member plugin, create and assign login, register, profile, and account pages, customize layouts, and set access restrictions for a streamlined WordPress user experience.

Learn to configure Ultimate Member settings across general, access, uploads, emails, appearance, forms, and extensions, including user roles, profile fields, login redirects, and WooCommerce integration.

Learn to create impressive, responsive sliders with slider revolution 6 on WordPress, mastering slides, layers, images, buttons, animations, parallax, and navigation for presenting top products.

Learn to install and use WP forms for email marketing, create your first form, and manage entries. Explore pricing, addons, and integrations with Mailchimp, SMTP servers, analytics, and payments.

Create your first form with wpforms using drag-and-drop fields, set notifications and confirmations, and embed the form on a WordPress page.

Discover mailster, a powerful one-time payment plugin for WordPress that gives you full control over email marketing, campaigns, autoresponders, forms, and unlimited subscriber lists with analytics.

Create a campaign by configuring title, subject, preheader, and from name/email, then build with drag-and-drop or code view, and manage delivery with scheduling, autoresponders, and web version protected by password.

Learn to create and customize forms in the mailster plugin, add custom fields, configure design and settings, embed via shortcode, and manage subscribers with double opt-in and redirect after submit.

Create and manage email lists, name them, add descriptions, and save to enable analytics from campaigns. Link forms to specific lists so signups feed targeted email marketing.

Configure smtp for the Mailster plugin using smtp servers or AWS SES. Gmail has a limit of five hundred emails within 24 hours; use SES or SMTP for larger campaigns.

Connect your website to Google Analytics using the MonsterInsights plugin, set up the tracking code, and learn how Google Analytics tracks visitor activity and site performance.

Discover how an SSL certificate encrypts your website, enhances security and trust, and boosts search engine ranking, with practical steps to obtain and install it on Namecheap and GoDaddy.

Learn how to turn a social media marketing agency into passive income by hiring and educating staff, applying an effective management style, and planning for a two-year transition.

Learn the fundamental steps in website optimization and practice analyzing different websites for mistakes. Discover practical ways to improve sites as a digital marketer.

Implement fundamental website optimization through testing and practice. Ensure a responsive first page with a top video clarifying the offer, a clear call to action, and a focused page goal.

Analyze travel agency websites in Los Angeles, focusing on user goals like checking flights and travel packages, and critique design choices, calls to action, and clarity to improve conversions.

Analyze New York restaurant websites to prioritize user needs—reservations, menu, location—evaluate menu placement, clear calls to action, readability, and mobile versus desktop design to attract customers.

Examine dental clinic websites in London to identify user questions - services, prices, and online booking - and critique logo clarity, CTAs, white space, and typography.

Master typography basics by choosing readable sans serif fonts like Roboto from Google fonts. Understand serif versus sans serif and how font choices boost website readability and marketing results.

evaluate a vip student’s social media marketing agency website to improve header height, font choices, and logo clarity, applying optimize template for WordPress guidelines for a stronger user experience.