Ever wonder why certain products are so integral to our lives? Some products or services really resonate with us.They seem to solve our problem before we have even expressed them. A common theme to products that WOW us is Design Thinking.
This course is a hands-on approach to Design Thinking, a popular and effective Innovation approach. In this course, you will learn the following:
About Design Thinking
Thinking is a customer-centric innovation framework. At the heart of
it is a strong drive to solve key problems faced by the customer when
using products. The approach is very successful in addressing latent
needs, which results in an unforgettable customer experience. What
makes the latent needs so critical is that such needs are often not
mentioned by the users of products. The framework we'll cover in this
course will set you on the path to uncover latent needs and set you
on a path of a successful customer experience.
Design Thinking has been used for many users in every industry you can imagine. We'll cover the wide portfolio of products where this approach has been used to innovate. Most importantly, it transform how customers interact with products and keep coming back over and over again.
Product design challenges
We'll also spend a fair amount of time on the product design challenges. These are three challenges that every product or service must meet to ensure that it will be successful. First we want to ensure that there are enough people who are facing the problem we want to solve. Second, we want to evaluate how our solution can be enabled and how we can beat any competing products. Finally, we want to confirm that there is a good financial return on investment for our fantabulous introduction in the market. We'll go through the questions you need to answer when facing each challenge.
Five stage Design Thinking Process
We'll delve into the five stage Design Thinking process discussing each stage in detail. These will walk you through understanding customer behavior with products and how to extract their emotional experiences when using it. Then we will define a target that will cover the latent needs that our product has to address. The fun is in knowing how to generate as many solutions as possible to solve our problem. Next comes the implementation – we don't just leave ideas, we want put them into practice. We will follow a strict criteria for developing prototypes. Finally, we test it and discuss when to release the product.
My approach to this program is that it must be hands-on i.e. You will be solving a problem to innovate to a solution using the Design Thinking approach. I guarantee that once you complete this course, you will be able to directly apply the principles for your projects.
Who is the target audience?
Hemang Shah, PhD is an accomplished innovator. He is a technologist and a tinkerer. He drives programs that help professionals and students master their goals. He teaches programs on innovation, developing business strategies, and public speaking. One of his chief objectives is to ensure that his students can readily apply the learning for their projects be it at work or at school.
Dr. Shah comes from a highly technical background. He got his PhD in Electrical Engineering. His research work involved working with liquid crystals and carbon nanotubes. Dr. Shah's projects were working towards making better displays (LCDs) and towards understanding how medicines can be delivered through carbon nanotubes. While a PhD fellow, Dr. Shah taught various courses to undergraduate engineering students and would explain science to kids visiting the Frankin Science Museum in Philadelphia. Nothing gives him as much satisfaction than working with students.
After his PhD, Dr. Shah has gained extensive experience in driving products that we use everyday namely: smartphpones. His work has gone into millions of products being used everyday worldwide. He is an accomplished inventor and true to his teaching roots, he continues to create future inventors.
Dr. Shah also runs various innovation programs. These tend to be very diverse with a very strict criteria for participation: the desire to solve a problem :) Some of his collaborators include writers, finance experts, psychologists, and engineers. Together his programs have resulted in numerous patent disclosures.
Dr. Shah has won a number of awards over the years. He won the Best Dissertation for his PhD among all engineering peers at his university. His biography has been featured in Marquis Whos Who in Engineering. He is an avid traveler and loves to share his experiences with his 100k+ readers.