Leadership Brand: Create the Career You Want

Learn about the journey you will take in this course to create your draft leadership brand. Get to know your instructors and what they bring to the table as executive coaches and leadership development experts.

Understand what exactly a Leadership Brand is and why it is important to be intentional about having an authentic and unique brand of your own.

Swati and Teri will share the specific topics that will be covered in this course to create the career you want.

Learn the simple yet powerful Leadership Brand Formula that Swati and Teri have developed that will enable you to create your own brand and differentiate yourself as a leader.

You may be surprised to find that you already have a leadership brand. In fact, all of us do, whether we intended to or not. Discover what your brand is today through the step-by-step exercises that Swati and Teri have designed to help you find out what is - and better understand your starting point.

This module, and the next 4, cover the first part of the Leadership Brand Formula, What You Do. Through Swati and Teri's easy to understand steps, you will be able to articulate what value you deliver and or the impact you create as leader.

Before you can fully articulate What You Do, you have to fully understand the Impact that you deliver as a leader. This module will help you understand exactly that.

Now it's time to dive right in and download the Activity Sheets to discover What You Do in a way that helps you to build your Leadership Brand Statement. Please be as reflective as possible when completing the exercise.

Now that you've completed the What You Do Activity, this module will encourage you to take a moment to see your yourself differently as a leader, i.e. explore your mindset shift. Also included are tips if you aren't feeling clear on what you do/how you deliver impact, or how you might see yourself differently as a leader.

In this lecture, Swati and Teri will give you time to pause and reflect on what you've learned so far by answering some self-discovery questions.

This module, and the next 4, cover the second crucial part of the Leadership Brand Formula, How You Do It. Through Swati and Teri's easy to understand steps, you will be able to articulate how you deliver value and impact in your own authentic and differentiating way.

In this section, you will gain an understanding of what a completed Highs and Lows Activity sheet looks like before you complete your own.

Now it's time to download the Highs and Lows Worksheet and try the exercise for yourself. Please be as reflective as possible - good luck! Here are some instructions to get you started.

In this module, you will hear Swati and Teri discussing Swati's Highs and Lows Worksheet and what insights she gained about her own differentiated leadership style. Both executive coaches will also share tips on what to do if you cannot identify the patterns or discoveries in your completed Highs and Lows Worksheet.

Several thought provoking and introspective questions are posed to help you reflect on how you experienced the How You Do It exercise and what insights you gained.

This module shifts us into the exciting part of this course - beginning to draft your leadership brand statement.

Download the attached worksheets and put pen to paper - it's time to write out version 1 of your Leadership Brand Statement. Congratulations - you did it! Have fun.

What does it feel like to have a draft Leadership Brand Statement? Swati and Teri will share their own experiences in creating their Leadership Brand Statements and then share a simple exercise to help you determine how authentic and real your statement feels to you.

Download the supporting worksheet and begin to understand how your leadership brand statement feels to you through Swati's and Teri's exercises. Remember, this is draft 1.

In this module, Swati and Teri share strategies for how begin to live your Leadership Brand. Both executive coaches also share real life success stories based on the client examples they have been sharing throughout the course.

In this section you will learn how you can visualize yourself leaning into your Leadership Brand and how you can gain awareness of instances when you are unintentionally leaning away from your desired Leadership Brand.

In this module, you will download the Stop Start Continue Activity Worksheet and develop your plan for bringing your Leadership Brand, and the career you want, to life.

Swati and Teri will discuss the barriers you may face when trying to bring your Leadership Brand to life and what you can do about them. The coaches encourage you to share your Leadership Brand Statement and how your journey is going in the comments section of this course.

Swati and Teri express a heartfelt thanks to you and those who have supported them in creating this course.

Congratulations on completing this course! Hope to hear from you in the discussion area and interact with you.