Visual Content Marketing: Viral Visual Content Strategies

Name: Visual Content Marketing: Viral Visual Content Strategies
Rating: 4.7 (98 reviews)

Visual Content Marketing Structure, High Engagement Images and Videos, Strategies, Visual Hooks, Viral Marketing

Created byPouya Eti • Digital Marketing Expert

Last updated 11/2024

English

English [Auto],Turkish [Auto],

What you'll learn

Over 20 visual content marketing strategies
Analyzing characteristics of target audience
Formula structure for successful content
Colors, typography, layout
Over 20 images & video types for marketing
Video hook formula for viral videos
Right platform for visual content marketing
Goal setting system for content marketing

Course content

8 sections • 49 lectures • 5h 5m total length

Introduction & Course PDF2:38
Visual Content Marketing3:57
Visual Content Marketing is the strategic use of images, videos, infographics, and other visual elements to communicate messages, promote products or services, and engage with an audience across various digital platforms. It is a subset of content marketing that emphasizes the power of visual media to attract, inform, and influence potential customers.
Types of Visual Content for Digital Marketing5:17
Images
Videos
GIFs and Memes
Interactive Content (Quizzes, Polls, etc.)
User-Generated Content (UGC)
Infographics
Presentations and Slide Decks mostly for b2b
Live Streams
Illustrations and Custom Graphics
The Plan5:50

Objectives7:17
Define a clear objective in visual content marketing by identifying the destination and company goals, then align teams to boost engagement on YouTube, Instagram, and TikTok.
OKRs Goal Setting System6:08
In this lecture, we explore the powerful OKRs (Objectives and Key Results) framework, a goal-setting system used by leading companies to align objectives and measure progress. You'll learn how to set clear, actionable goals that drive success in your marketing campaigns, helping you measure the effectiveness of your visual content marketing strategies. By the end of this session, you'll be equipped to implement OKRs for focused, goal-oriented digital marketing.
OKRs Examples7:26
This lecture provides real-world OKR examples, showing you how companies use this system to boost performance in their visual content marketing. From increasing engagement through social media campaigns to improving brand visibility, you'll see how OKRs can be applied to achieve measurable success in digital marketing and beyond.
Target Audience4:34
Understanding your target audience is crucial in digital marketing, and this lecture dives deep into how to identify and analyze your audience. You’ll learn to create audience personas that will help tailor your visual content marketing to the right people, improving engagement and overall effectiveness.
PASE System - [P] Practical Target Audience8:45
This lecture introduces you to the Practical (P) audience in the PASE system, focusing on logic, data, and problem-solving traits. Learn how to create visual content and digital marketing strategies that appeal to this audience’s need for facts, reliability, and practical solutions, ensuring your campaigns resonate with those who value efficiency.
[A] Action Target Audience4:18
In this lecture, we focus on the Action (A) type in the PASE system, a group motivated by energy, results, and quick decision-making. Discover how to create high-impact visual content and marketing strategies that inspire immediate action, especially on fast-paced platforms like TikTok and Instagram.
[S] Social Target Audience4:12
This session dives into the Social (S) audience type within the PASE system. Learn how to create content that fosters community, engagement, and relationship-building. You’ll discover how platforms like Facebook and Instagram are ideal for visual content marketing that taps into social proof, UGC, and community engagement.
[E] Emotional Target Audience4:51
Here, we explore the Emotional (E) audience from the PASE system—those driven by feelings and values. This lecture focuses on using emotional storytelling, aesthetics, and creative visuals in digital marketing to connect deeply with audiences who seek authenticity and meaning in the brands they support.
Analyze Target Audience14:42
This lecture teaches you the essential steps to analyze your target audience using various tools and techniques. Learn to leverage data, behaviors, and psychographics to shape visual content marketing strategies that resonate with the right users, increasing engagement and conversions.
PASE System Quiz

Intro0:22
Color Psychology in Branding - Part 17:38
This lecture explores the foundational principles of color psychology and its impact on branding. Learn how different colors evoke specific emotions and influence perceptions, helping you create more effective visual content marketing strategies that align with your brand’s identity and goals.
Color Psychology in Branding - Part 26:45
In this continuation, we dive deeper into how to apply color psychology to strengthen your brand’s visual identity. You’ll learn advanced techniques for selecting colors that resonate with your target audience, helping to build trust and recognition through visual content marketing.
Color Psychology in Visual Content Marketing6:43
Apply color psychology in visual content marketing by using red for calls to action, blue for trust, and yellow for attention. Use pace palettes for practical, action, social, emotional audiences.
Color Quiz
Typography Impact9:44
Typography shapes content by adjusting typeface, size, spacing, alignment, and color for brand personality and readability. Nike’s bold sans serif and Tiffany’s luxury serif show how style aligns with audience.
Typography With PASE8:03
Typography Quiz
Layout Intro1:03
Explore the layout in visual content marketing by examining margin, padding, and white spaces with practical examples. Assess the impact of layout pace on social and emotional people.
Margin & Padding6:33
Whitespace10:57

intro1:25
Discover tools to create high-quality visual content, including image and video editing tools, and explore image types like product, user generated, and lifestyle content for marketing.
Tools for Image & Video Content9:56
Product Images4:05
Showcase product images to boost sales and brand awareness across e-commerce sites. Match image types to placement with Amazon product pages or Instagram shopping.
Lifestyle Images6:45
Show the product in real life with lifestyle images as a secondary image to build emotional connections through authentic moments and real people on Instagram, Facebook ads, and Pinterest.
User-Generated Content (UGC)10:52
Explore how user generated content (UGC) builds trust and community by showcasing real customer photos, reviews, and posts. Learn to encourage, credit, and leverage UGC across platforms.
Infographics5:18
Master infographics as visual summaries that educate audiences, break down complex topics, and highlight data with clean design and bold colors. Share them across LinkedIn, Instagram, and other social platforms.
Infographic Quiz
Memes5:02
Create humorous, shareable memes that reference real-time local events to boost brand engagement and social reach on platforms like Instagram, Facebook, and TikTok.
Explainer Videos5:22
Explainer videos break down complex concepts into content that educates customers about how your product solves a problem, using animation and a clear call to action in 60–90 seconds.
Testimonials and Case Studies Videos4:46
Show real customer testimonials and case studies through authentic storytelling with measurable results, using 60–90 second landscape videos on websites and YouTube, LinkedIn, or Facebook ads.
How-to Videos Videos7:31
Master how-to videos to teach clear, step-by-step instructions, showcase visuals, and drive action across YouTube, Instagram, and TikTok with practical tips and CTAs.
Behind-the-Scenes Videos4:31
Highlight behind the scenes videos to show product creation and campaign process, building trust with a human, relatable brand through casual, authentic footage across social channels.
Video Content Quiz

intro0:17
Video Hook - Mistake10:44
learn the video hook by mistake: show an obvious not fake error in the first 3–5 seconds to spark curiosity, involve viewers, and drive engagement and views.
Video Hook - Danger3:47
Transitional Hooks2:53
Discover transitional hooks to grab attention by starting with a risky moment and transitioning to your main video, using the Transitional Hooks website for downloadable examples and social media inspiration.

Intro0:21
Choosing the Right Platforms13:17
Learn to select the right platform by audience reach, content suitability, and engagement, tailoring content to each platform like YouTube, Instagram, TikTok, LinkedIn, and more.
Analyzing Platforms Using the PASE System9:20
Steps to Choose the Right Platforms for Your Brand3:52
Define objectives and target audience, analyze competitors and platforms, select the right platforms for your brand, and measure and optimize results using analytics across channels.

Intro0:38
Explore visual content marketing strategies and organize the lessons learned so far, learn where to apply each strategy, and tackle assignments that prepare you for real projects.
8 General Visual Content Marketing Strategies9:53
Practical Content Marketing Strategies5:20
Action Content Marketing Strategies8:31
Five action content strategies guide marketers to captivate audiences with bold visuals, dynamic movement, and time-sensitive offers, then boost engagement with challenges, call-to-action visuals, and short high-energy videos.
Social Content Marketing Strategies5:16
Leverage user generated content and interactive visuals to engage social audiences, then use collaborative campaigns and storytelling with personal connections to target emotional people across Instagram, Facebook, and TikTok.
Emotional Content Marketing Strategies5:54
Craft emotionally charged visuals to inspire the target audience, and pair purpose driven content with beautiful creative design, personal stories, and inspiring campaigns to boost engagement.
[Practice] B2B SaaS Software for project management8:59
Target practical, data-driven professionals for a b2b saas project management and data analytics tool. Deliver infographics on LinkedIn and how-to videos on YouTube to boost awareness and generate leads.
Assignment 1
Assignment 2
Assignment 3

Requirements

(Recommended) Basic digital marketing knowledge can be helpful.

Description

Improve your marketing skills and get better marketing campaign results by Visual Content Marketing course.

Visual content marketing plays a major role to receive high engagement in the digital world. Knowing what are the factors of an effective visual content (images and videos) is important. In this course you will learn how a content should be based on the personality of the potential customers to influence them the most.

What Awaits You Inside:

Fundamentals of Visual Content Marketing
Google's Goal setting system
Target Audience
Customer's psychological personality
Brand's Visual Identity
colors, typography, layout
Compelling Visual Content
Tools, 5 image types and 4 video types for content marketing
Strategies of Viral Videos
Advanced video hooks for viral videos
Distribution and Optimization
Platform analyzation and optimization
Preparing for the real world - Marketing Strategy
Global and specific content marketing strategies for each business and product type

During the course we will not learn how to use designing tools to create content, we will only learn the factors of an effective visual content and the structure it must have based on the business type and products or services.

The course include over 20 visual content marketing strategies which help you as a marketer to grow campaign's result and content engagement. Some of these strategies are global and effective on any type of business and some are specific for each type of business.

The course include many real-life examples, practices, assignments, quizzes to prepare you for real project and real visual content marketing campaigns. Throughout this journey, you'll not only learn but also apply these skills through practical exercises and real-world examples.

Who this course is for:

Digital marketers who want to improve their skill in the field of visual content marketing and use it to grow marketing campaigns and their career.
Business owners want to improve their understanding of visual content marketing.
Designers want to improve their skill by knowing the factors and structures of effective visual content.
People interested in marketing and want to work as a visual content marketer.

Visual Content Marketing: Viral Visual Content Strategies

What you'll learn

Explore related topics

Course content

Introduction4 lectures • 18min

Foundation of Visual Content Marketing9 lectures • 1hr 2min

Brand's Visual Identity9 lectures • 58min

Compelling Visual Content11 lectures • 1hr 6min

Strategies of Viral Videos4 lectures • 18min

Distribution and Optimization4 lectures • 27min

Preparing for the real world - Marketing Strategy7 lectures • 45min

Ending1 lecture • 1min

Requirements

Description

Who this course is for: