
Let's ignore all the technical distractions and head straight to the heart and soul of the matter. Once we can this straight, everything else will fall into place.
Like a torch needs a battery, video also needs something. Without this, it is useless. Acknowledge this and then we can cut our cloth to suit.
As with most things life, it's not quite that simple. But that's why we're doing this course!
Our first passport to success...
Our first strategy in action...
Our second passport to success...
Our second strategy in action...
Our final passport to success...
Our final strategy in action...
So we've talked the talk...
Have you set out to make a video on your own expecting great things but when you've finished, it just seems flat?
Like something's missing?
Or didn't you get that far? Did the fog roll in and suddenly what seemed to clear at first became fuzzy and unachievable and you just didn't know why.
It used to happen to me all the time! AND IT WAS MY JOB!!!
Working as a presenter and video journalist with the BBC I mad over 500 features for broadcast. While some were celebrated nationally as examples of video-making at it's most creative, some went unmentioned in the after programme meetings (a sign that they had been immediately forgettable). I used to think it was all just down to chance.
But then, working independently, I made over a thousand video features. These made me realise that making video should be something that everyone can do on their own. So I began to think about how I could teach it.
Smartphones and tablets make the filming and editing easy, but that's not what we're looking at here. We're looking at how to make sure EVERY video we go on to create hits the spot.
Becoming an Instructor with LinkedIn Learning led me to realise that really there are three fundamental principles that form the foundations of great video. Keep these in mind and every video you make will be great!
It took me twenty years to work these out. But it'll only take me twenty minutes or so to share them with you. Then video-wise the world's your oyster!