
Learn to use images the right way in your designs to elevate look and feel, articulate why you chose each image, and reduce client revisions.
Learn a practical, guideline-driven approach to image selection that saves time and improves engagement, helping you justify choices to clients and drive sales.
learn how to boost engagement with images, avoid mixed messages, choose real life vs illustrations, apply search tips, leverage body language, and follow a practical image roadmap.
Explore why images outrank words in branding and marketing, leveraging visuals to create instant recognition, boost engagement, and drive sign-ups and purchases.
Discover how mixed imagery messages shape viewer emotions to boost engagement, using happiness, trust, and isometric, flat, or real-life visuals, while recognizing imagery's faster processing than words.
Choose real life imagery for your hero and main brand image to help customers identify with your visuals, as tests show flat 3D illustrations perform poorly as primary visuals.
Learn quick tips to choose images that connect with your audience, convey your brand clearly, and evoke the right emotions, then test variations with simple A/B experiments for higher engagement.
Explore how body language in images communicates emotion and drives engagement, highlighting posture cues like folded arms, raised hands, and looking down. Pair relatable customers with products to boost authenticity.
Follow a practical road map to create engaging images, sourcing from stock libraries and light boxes, guided by a word bank, and using bold, retro concepts to stand out.
Explore resources for real-life imagery, 3d graphics, and flat illustrations to flesh out content and boost engagement.
"Choosing the right image for the websites I make is one of the things I struggle with, I know what I like, but how do I know it's what the client or their customers are going to like?" Yvette Asker - Web Developer.
Does this sound familiar? At some point, every Digital Marketer, Website Developer and Graphic Designer realises they're not in control of their design and the images they are selecting for them.
How do you get a better understanding of what images to use for your website banner, Facebook advert, Instagram post or Graphic Designs? How do you know out of the billion images you can choose from which one is going to get the best reaction? By knowing what psychology influences people.
What's the good news? This short course on images and how to use them in graphic design will give you the framework so you have a really good understanding of the simple psychological triggers you need to use through your projects imagery, using this approach will get you more clicks, more engagement, more signups and more conversations.
There is tons of courses on Graphic Design on Udemy, but I'm not showing you how to use the tools, this course is about the thinking behind the design and the psychology which really drives engagement.
I'll be covering:
Why images are so important in getting a good response from your user
Why Images are more important than words
How NOT to give out mixed messages
Why using real life images is better for your customers
I'll give you some quick tips to get you started
and... you'll get the road map that I follow for every project.