Twitter for Real Estate
What you'll learn
- To create top-of-mind awareness for your real estate business.
- To build your brand online.
- To increase your digital presence and profile.
- To expand your reach.
- To teach you how to use Twitter effectively.
- An internet connection and a desire to leverage Twitter to help build your real estate business.
You’re stuck in a rut. Your old-school promotion isn’t producing results, which doesn’t surprise you since you just read in the Harvard Business Review that traditional marketing is dead.
And that’s not really news either, because you keep hearing about how people are trusting traditional advertising less and less and trusting peer/social recommendations more and more.
You’ve tried growing your business with "the aggregators," but a lot of those leads are low quality, all of them are "cold" by nature, and the prices for those services just keep going up.
Size of Sphere = Size of Income?So, you find yourself in this place where you’ve maxed out your sphere of influence using traditional methods.
And anyone who’s been in real estate longer than 5 minutes knows that the size of your sphere determines the size of your income. More connections = more money, right?
New Life for Your BusinessAnd you think, “Those old, cold and expensive methods just aren’t working for me. I need to find a new way to expand my network and inject new life into my business.” And so, for all those reasons, you decide to give Twitter a try. And here’s what you discover:
- That Twitter users are the most active and dynamic in all of Social Media
- That you can use keywords and laser-focused geo-targeting to connect with people right in your community
- That there’s not a lot of competition, because most people do the wrong things, get no results and blame Twitter for the lackluster ROI - when in reality the problem wasn't Twitter at all, but simply those people doing the wrong things
- That Twitter is exploding, and there are now nearly HALF A BILLION people using the platform
Grow Your NetworkSo, you start connecting with more and more people, growing your network every single day. You quickly realize that Twitter users love to engage and make new connections.
And you discover a few things that you did not expect. That the learning curve is not that steep. And that Twitter is actually fun. Yes, FUN!
You nurture along hundreds of relationships, building and building a little bit more each and every week. And you wake up one day and realize that you’ve expanded your network dramatically while doing 99% of it at home in front of your computer. Or from your smart phone or you iPad.
And you realize that what you heard was actually true: that Twitter really is the greatest relationship creation machine of all time.
And you think, "I only wish I had started using Twitter sooner."
Take this course and let me show you how to grow your sphere of influence using Twitter....
PS: This course isn't going to be ideally suited to all personalities or communication styles. If you purchase this course and feel even a smidgen of disappointment, Udemy will give you your money back, so long as it's within the first 30 days, no questions asked.
PPS: Here is some "Social Proofing" I've received from a myriad of key players in the real estate industry.
PPPS: Here is what happened when an industry VIP followed my advice and dramatically improved his Twitter experience quickly.
Who this course is for:
- This course is intended for all levels of Twitter experience, from someone who has never Tweeted to advanced users.
Michael McClure is the co-author of the Swanepoel Technology Report. He is also the Chief Executive Officer of Verified Agent, LLC, which was named a "Genius Brand" by AGBeat and a "Watchlist Trend " in the 2012 Swanepoel Trends Report.
Michael is the founder of Professional One Real Estate, a real estate company named "One of the Most Creative Brands of the Past Decade " and a "Beta Brokerage of the Future."
Michael has been named one of Inman’s “50 Most Influential Online” and one of Proxio’s “25 Most Connected.”
Michael is a featured blogger on Inman NEXT. He also co-founded several other blogs, including P1Fran and MacSavvyAgent, and contributes to several others, including Dale Carnegie and 500CoolThings.
He co-founded RaiseTheBar Radio, which focuses on increasing professionalism in real estate, as well as the Raise the Bar Facebook Group, which features nearly 2,000 of real estate's leading personalities, brokers, agents and vendors.
Michael has spoken on the topics of Twitter, Social Media, branding and professionalism in New York, San Francisco, Chicago, Las Vegas, Portland, Seattle and Atlanta as part of Inman News Real Estate Connects New York and San Francisco, the Agent Reboot Tour, REMS, the Xplode Conference and the National Association of REALTORS® annual conference.
He is one of the highest-rated public speakers on SpeakerMix (#1 in Detroit, #4 in Michigan).
Michael has been mentioned and or quoted in Inman News, Inman NEXT, Smart Money Magazine, AOL Real Estate, MSN, the Detroit News, several Swanepoel Real Estate Trends Reports, the Swanepoel Social Media Report and numerous other places.
McClure's Twitter (where he has approximately 55,000 followers) and other Social Media efforts have been used as training examples in the educational programs of the GoodLife Team, Keller Williams, RE/MAX, Coldwell Banker and Inman News, among others.
McClure is a CPA, and worked at Price Waterhouse for 10 years before entering real estate. He received a degree in Accounting from Michigan State. He lives in Plymouth, MI.