Twitter for Real Estate
4.5 (9 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
259 students enrolled

Twitter for Real Estate

Learn Twitter from A to Z and leverage it to help expand your reach, build your brand and win more business.
4.5 (9 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
259 students enrolled
Created by Michael McClure
Last updated 11/2012
English [Auto-generated]
Current price: $15.99 Original price: $24.99 Discount: 36% off
22 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • To create top-of-mind awareness for your real estate business.
  • To build your brand online.
  • To increase your digital presence and profile.
  • To expand your reach.
  • To teach you how to use Twitter effectively.
  • An internet connection and a desire to leverage Twitter to help build your real estate business.

You’re stuck in a rut. Your old-school promotion isn’t producing results, which doesn’t surprise you since you just read in the Harvard Business Review that traditional marketing is dead.

And that’s not really news either, because you keep hearing about how people are trusting traditional advertising less and less and trusting peer/social recommendations more and more.

You’ve tried growing your business with "the aggregators," but a lot of those leads are low quality, all of them are "cold" by nature, and the prices for those services just keep going up.

Size of Sphere = Size of Income?

So, you find yourself in this place where you’ve maxed out your sphere of influence using traditional methods.

And anyone who’s been in real estate longer than 5 minutes knows that the size of your sphere determines the size of your income. More connections = more money, right?

New Life for Your Business

And you think, “Those old, cold and expensive methods just aren’t working for me. I need to find a new way to expand my network and inject new life into my business.” And so, for all those reasons, you decide to give Twitter a try. And here’s what you discover:
  • That Twitter users are the most active and dynamic in all of Social Media 
  • That you can use keywords and laser-focused geo-targeting to connect with people right in your community
  • That there’s not a lot of competition, because most people do the wrong things, get no results and blame Twitter for the lackluster ROI - when in reality the problem wasn't Twitter at all, but simply those people doing the wrong things
  • That Twitter is exploding, and there are now nearly HALF A BILLION people using the platform

Grow Your Network

So, you start connecting with more and more people, growing your network every single day. You quickly realize that Twitter users love to engage and make new connections.

And you discover a few things that you did not expect. That the learning curve is not that steep. And that Twitter is actually fun. Yes, FUN!

You nurture along hundreds of relationships, building and building a little bit more each and every week. And you wake up one day and realize that you’ve expanded your network dramatically while doing 99% of it at home in front of your computer. Or from your smart phone or you iPad.

And you realize that what you heard was actually true: that Twitter really is the greatest relationship creation machine of all time.

And you think, "I only wish I had started using Twitter sooner."

Take this course and let me show you how to grow your sphere of influence using Twitter....

PS: This course isn't going to be ideally suited to all personalities or communication styles. If you purchase this course and feel even a smidgen of disappointment, Udemy will give you your money back, so long as it's within the first 30 days, no questions asked.

PPS: Here is some "Social Proofing" I've received from a myriad of key players in the real estate industry. 

PPPS: Here is what happened when an industry VIP followed my advice and dramatically improved his Twitter experience quickly.

Who this course is for:
  • This course is intended for all levels of Twitter experience, from someone who has never Tweeted to advanced users.
Course content
Expand all 61 lectures 01:55:25
+ Sign Up & Set Up
6 lectures 12:46
What is Twitter? Watch this for the instructor's off-the-cuff response to that question...
Preview 02:55
This video walks you through the steps for signing up for Twitter.
Sign up for Twitter
Watch this video to learn how to complete the Twitter sign up process.
Complete the setup of your account
Learn the best things to include in your Twitter bio/profile to get the best results.
What to include in your bio/profile
Adding a hyperlink in your Twitter profile is a great way to direct traffic from Twitter to wherever you want it to go. Learn how to do that here.
Add a hyperlink to your bio/profile
What Twitter name - or handle - and what Twitter avatar - or photo - should you use? Watch this video to find out.
Preview 01:46
+ Overview & Settings
8 lectures 12:06
This video provides an overview of
Overview of
Watch this video to learn about and understand the distinction between "interactions" and "mentions" on
Interactions vs Mentions
Learn about's home page by watching this video. Home Page
Watch this video to learn about's "connect" tab. Connect Tab
Watch this video to learn how to change the background of your home page. Settings Design
Watch this video to learn how to elect your mobile settings on Settings Mobile
Learn how to set up your account settings on by watching this video. Settings Account
Learn how to configure your notification settings on by watching this video. Notifications
+ Twitter Basics
7 lectures 08:20
Watch this video to learn the fundamentals of a Tweet.
Understanding a Tweet
Watch this video to learn the various components of a Tweet on
Components of a Tweet on
Learn how to compose a Tweet on by watching this video.
Compose a Tweet on
Learn how to monitor and understand your Tweet stream on
Tweet Stream on
Watch this video to learn how to follow someone on 
How to Follow Someone on
Watch this video to learn how to unfollow someone on
How to Unfollow Someone on
Knowing how much - or how little - to Tweet is always an issue. Watch this video to learn how to determine your optimal Tweeting frequency.
Preview 00:59
+ Twitter Actions
9 lectures 11:11
Watch this video to learn about the actions you can take with a Tweet you receive from someone else.
Actions You Can Take with a Received Tweet
Learn how to Retweet on by watching this video.
Retweeting on
This video teaches you how to reply to a Tweet on
Replying to a Tweet on
Learn how to favorite a Tweet by watching this video.
Favoriting a Tweet on
Watch this video to learn how to delete a Tweet on
Deleting a Tweet on
Watch this video to learn about Direct Messages - or "DMs" - on Twitter.
Direct Messages
Watch this video to learn why you should NOT use an "auto-DM," which is something most Twitter newbies unfortunately do not understand.
Preview 01:32
Include an Image in a Tweet on
Embed a Tweet in a Blog Post
+ People & Discovery
9 lectures 16:23
Knowing your audience is CRUCIAL for success in Twitter. Watch this video to learn how to easily research the people you're connecting with on Twitter.
Preview 02:02
Being able to connect with "local people" is CRUCIAL for success with Twitter from a "real estate ROI" perspective. Watch this video to learn how to do that.
Preview 01:46
Learn how to discover people to follow on by watching this video.
Discover Who to Follow
Discover Real Estate People to Follow
Watch this video to find local people to follow on
Discover Local People to Follow
Learn to how to discover your existing friends to help you follow them on
Discover Friends to Follow
Watch this video to learn how to leverage the "Activity" menu option to connect with new people.
Discover Activity
Lists are of vital importance on Twitter, as this is the best way to "organize" people into groups so that you can closely monitor them. For real estate purposes, you definitely want to create a list called "Past Clients" so that you can monitor what your past clients are saying and doing to consistently engage with them to keep yourself "top of mind" in their world. Watch this video to learn how to do that. 
Preview 01:54
There is a lot of spam on Twitter. Learn how to recognize spam accounts and delete them by watching this video.
Identifying & Deleting a Spam Account
+ Philosophy & Mindset
6 lectures 17:41
Mindset is EVERYTHING on Twitter. Here is an overview of the key things you need to keep in mind as you enter into the world of Twitter to help you optimize your success.
If you don't have a specific strategy BEFORE you begin on Twitter, you should not be Tweeting! Learn what you should be thinking about before you dive into Twitter from a strategic perspective by watching this video.
Do these things on Twitter to increase your ultimate success using Twitter.
Twitter "Do's"
Watch this video to learn about the things you should avoid doing on Twitter.
Twitter "Don'ts"
Inspire. Share. Educate. Entertain. Watch this video to learn why every Tweet you write should include one or more of these elements!
"What's in it for me?" This is what your audience is thinking on Twitter. Watch this video to learn more about this important principle.
+ Build Your Business
7 lectures 17:41
To leverage Twitter effectively, you simply MUST know your audience. Watch this video to learn more about this foundational idea.
Know Your Audience
Client Retention
Having success on Twitter in terms of lead generation all comes back to having the right approach. Watch this video to learn about this.
Lead Generation
Not sure how to connect with people on Twitter? Leverage keywords to find, follow and engage with the people most likely to help you grow your business by watching this video.
Keyword Find & Engage
Aggregate, Filter, Rinse & Repeat
Connecting with people and expanding your reach is what Twitter is all about. But to increase the chances for creating REAL ROI from Twitter, you need to "take it offline." Watch this video for practical ideas on how to do that.
Take It Offline
Becoming "the local expert" is something all agents are trying to do, whether it's via Twitter or some other way. Watch this video for thoughts on how to do that via Twitter.
Become the Local Expert
+ Frequently Asked Questions
9 lectures 14:17
People frequently ask: should I Tweet for myself, or should I pay someone to do that for me? Here's my answer.
Should I Tweet for Myself?
Lots of controversy surrounds the idea of whether you should - or should not - "auto-schedule" your Tweets. Here's what I think. 
Should I "Auto-Schedule" Tweets?
What's the best way to leverage Twitter from a business-building perspective? Small and intimate, or large and public? Here are my thoughts on the matter.
Is Bigger Better?
Should you follow and engage with other real estate agents who might actually be your competition? Here's what I think. 
Should I Follow Other Agents?
What other actions can you take to help ramp up your success on Twitter? Here are my suggestions.
What Other Actions Can I Take?
One thing you can do with Twitter is create a unique landing page. Should you? 
Should I Have a Unique Twitter Landing Page?
After you've been on Twitter for a while, you'll probably realize that you have some people in your Twitter world that are not contributing to your ultimate goals and objectives. Here's an easy way to identify those people and remove them. 
How Can I Clean Up My Twitter Account?