Storyselling - Content marketing that results in sales

Why sell through stories?  You already know why it's important or you wouldn't be taking this course.  But did you know that we've been selling through stories for a very long time?  Do you know which elements are critical to any story that sells?  Do you want a good way to demonstrate (or just a plain old entertaining video that you can share with your team) the importance of stories when it comes to selling in the first place?  This lesson will deliver all that and more.

Rethinking the case study. There's a new way to show off the work you're most proud of, to demonstrate what you can do, and to get others sharing your story.  Learn how to construct a story that sells.  This lesson will give you step by step instructions on how to format your next story, what to prioritize, how to frame your subjects, and how to deliver your product or service's solution. It includes examples and a story outline to keep things simple and easy to follow and repeat. 

Why is making your client a hero important?  Because everyone would secretly (or not so secretly) like to be a hero.  Learn how to do so easily through story telling, and what the direct benefits to sales are. This lesson demonstrates the importance, and the smartest way to make your customers heroes via your next content marketing project.

Now that you client is a hero, lets use that momentum and get them promoting for us on our behalf.  This lesson will explain how to get your story through your client's legal department faster, and how to enable your client to be your best distribution outlet and an instant referrer for new business. The good news, it's really easy... you may just not have thought of it yet.  This lesson will cover the simple steps to take next time you publish a story to get your content published faster, and get your client to broadcast good things about you. 

Let's not debate whether or not sales has it easy already, or whether marketing does a big part of the work.  The truth is the easier it is for sales, the easier it is for the company to bring in money, and that is good for everyone.  Did you know that your own hard work in creating stories could be creating more work for your sales team?  Do you wonder why they may not be as excited about sharing all the content marketing you've created, much less repeating your awesome anecdotes?  There's a sure-fire way to make sure sales rarely uses content marketing, and a sure-fire way to get a sales team to get excited about content marketing.  This lesson will outline why sales reacts the way they do and steps you can take so your next story gets used AND does a lot of the work for the both of you. The sales team will be praising you down the road... promise.

Selling doesn't stop with the sales department.  Once your prospect is convinced that your the product, solution, or service is right for them they often have to go and sell for you at their own company.  That's right. Your prospects have to be well suited to go to bat for you against their peers, boss, procurement, even a board of investors.  Make sure your opportunity doesn't die off just before that contract gets signed.  This lesson will cover how to produce content that takes your sale across the finish line, faster.  It provides simple and varied ways to help your prospect close the deal for you, and close that deal faster.  The good news? It's not a lot of extra work from what you're already doing now.  It's just a tidier (ahem more strategic) way to construct and deliver your stories. 

Creating content that sells is half the battle, making your relationship with sales super tight is the other.  Here's some tips on how to strengthen your relationship with sales.  Spoiler alert: managing their expectations and giving them tools to do their job goes a long way.  This lesson arms you with a lesson just for the sales team.  They're going to think you're brilliant!