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Keep shoppingThe Ultimate System for Responding to Sales Objections
33 students
The Ultimate System for Responding to Sales Objections
Mastering the Art of Overcoming Sales Objections: A Step-by-Step Guide to Closing More Deals with Confidence.
Created byGreg Woodley BSc. MPNLP.
Last updated 7/2025
English
English [Auto],
What you'll learn
- How to use an automatic response so you'll never hesitate when confronted with a new objection
- How to uncover the true objection
- How to respond to objections without antagonising your prospect and breaking rapport
- How to respond when they say "Yes ... but"
- How to avoid using "But" yourself and elegantly respond with the "Agreement Frame"
- How to use the SOM system to generate reframes to objections "on the fly"
- How to combine the automatic response, "Agreement Frame" and SOM system to be totally prepared to handle any objection
- How to have fewer objections come up.
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Course content
9 sections • 11 lectures • 1h 13m total length
Requirements
- Ideally anyone taking this course should be involved in selling and be a business owner, salesperson or consultant and have had some experience in that field.
Description
The Ultimate System for Responding to Sales Objections" is a comprehensive course designed to equip you with the skills and techniques needed to overcome any objection and close more sales.
The course is based on four concepts:
the Lee DuBois method, which emphasises the use of trial closes to bring out objections and using an automatic response
the Agreement Frame to soften your objection responses and maintain rapport with your prospect
the SOM patterns to generate reframe responses to any objection
methods for minimising objections surfacing.
Throughout the course, you will learn how to use an automatic response to quickly and effectively respond to objections. This approach not only takes the pressure off you but also allows you to flush out the real objection and gives you time to think. You will also be introduced to the "but...flip" technique for handling objections that begin with a "yes...but".
You will learn how to practice the Agreement Frame by listing out common objections and writing out responses until they become habitual. You will also be introduced to the SOM Model, which can be used to easily reframe any objection you might encounter.
In addition to these techniques, the course covers how to minimise objections being raised through techniques such as pre-framing and using "the whiny voice". By the end of the course, you will have mastered the art of responding to sales objections and be able to close more deals with confidence.
Who this course is for:
- This course is for anyone in business to business (B2B) sales and not happy with their results in handling sales objections