
In this lecture we will cover introduce the course and discuss what we will be covering in it.
Students will learn how email marketing in 2015 is more difficult than ever thanks to the digital consumer.
Learn how to craft an irresistible attention grabbing headline that will get your emails to be opened.
Learn why customizing your 'From' address can help boost your open-rates.
You will learn why having a branded email can help establish credibility and avoid spam alerts.
You will learn how to write personalized email copy that helps a person feel they are being spoken to and not sold to.
Learn how to segment your email so you are speaking to the right audience without being too generic.
You will learn how important it is to make sure you are making it clear what your value proposition is and how to communicate it well.
You will learn how CTAs are the main aspect of an email and without a good CTA your email is useless.
Learn how to use powerful images to help increase the clickthrough rates of your email campaigns.
A secondary Call to Action is an important must of every email and you will learn how you can encorporate it.
Learn the importance of social sharing buttons and where you place them.
Learn how to keep your email subscribers aware of what you do with their information with the Privacy Policy.
Learn the importance of an unsubscribe link and why you need to place it where someone can see it.
In this lecture we introduce the first type of emails which are the on boarding emails.
Here is how you welcome someone new who has joined your email list.
Sometimes it helps to get a little bit personal with your emails and this is how it is done.
You need to get started after you have joined an email. This is how it is done.
When your free trial is ending, you need to remind them.
People need their subscriptions to be activated and this is how to get them to do so.
Sometimes you have to nudge people to do them.
Sometimes your subscribers sign-up but they need to fill your profile.
You need to push subscribers to buy more.
Download all the emails in PDF format for your reference.
In this lecture we introduce the first type of emails which are the on boarding emails.
Learn how to communicate new features of your product and service to your subscribers.
Have a new blog post? These are the best ways to let them know about it.
Say Thank You like it really matters with these heartfelt emails.
Newsletters are important. Here is how you can keep your subscribers up to date with the latest and greatest.
Here is how to communicate a round-up of information in an email.
Want to offer a course through email? This is how you should do it.
Download all the emails in PDF format for your reference.
In this lecture we introduce the second type of emails which are the promotional emails.
Have a special offer you want to offer your subscribers? This is the way to do it.
Holding a sale has to be done the right way or else you won't get that many sales.
Holiday offers are the best way to increase your sales and you need an email that needs to be clicked.
If you're holding an event and want your subscribers to show-up you need to follow these examples.
Give your subscribers the ability to upgrade their subscription.
Sometimes you need your email to be clicked and so you need to set up a bait.
Asking a provocative question is what you need to for your email to be opened. This is how it is done.
Mistakes happen from the best of us. This is how you apologize without losing business.
This is how you invite your subscribers to your event, product or service.
Download all the emails in PDF format for your reference.
In this lecture we introduce the third type of emails which are the transactional emails.
Once they have purchased, you need to send them the receipt the right way.
When subscribers reset their passwords, what is the best way to get it back to them?
When you've set-up double opt-ins, this is how you set it up.
You have to notify your subscribers of new changes.
This is how you let them know about their purchased products.
When their subscription is ending, this how you get them to renew it.
When you have an app extension and you want them to know about it. This is how you do it.
Download all the emails in PDF format for your reference.
In this lecture we introduce the fourth type of emails which are the behavioral emails.
If your customers have opted into something, then you need to give it to them in the way they want it.
Here is how you get your customers back in your shopping cart after they have abandoned it.
Your customers are more likely to buy the things they were looking at, this is how you can go back to them.
When something goes wrong, its best not to leave your subscriber in the dark. You need to let them know in the best way possible.
After they have purchased your product, it is best to get a review.
If they've bought from you before, then changes are they will buy again if remind them of what they might also like.
Need feedback? Then this is how you get a survey response from your subscribers.
After you have reached a certain milestone, then you need to let them know.
This is about faking it, till your making it.
Sometimes people need to know how popular you are. This is how you let them know.
You have to keep them involved in your business, and this is how you retain them.
Download all the emails in PDF format for your reference.
This is how you can connect with me and get all information.
Email marketing is more than creating catchy subject lines and tweaking the design. If that's what you've been doing, then you're doing it all wrong.
An effective email marketing strategy depends on emailing your subscribers, users and customers at the right place and at the right time – and I don't mean delivery times. I mean sending emails based on where they are in your marketing cycle.
So are subject lines and design important?
Yes.
They aren't the deciding factor in whether they will open up your email or not. There is a greater science to it.
A great email marketing strategy consists of the following:
If your want your emails to be opened, engaged and result in a transaction, then you need to keep these things in mind.
Ultimately, these are the things that built trust and trust is what gets emails opened, not subject lines.
The Email Intelligence course is about building trust with your customers by crafting perfect emails. Emails that are essential as part of your email marketing strategy. In this course, I will provide you with many examples (135 to be exact) divided into five categories and 41 sub-categories based on where your email subscribers are in your marketing funnel. All of the examples I will provide you are explained in detail as WHY they actually work.
What we'll cover in the course...
Who is this course for exactly?