Sales Coaching - All you need to be a great sales coach
What you'll learn
- Sales coaching - issues to consider when coaching
- Adjusting your coaching input
- Categorising your decision-making
- Communicating your coaching programme
- Coaching remotely
- Structuring sales coaching accompaniment days
- Gaining more from a 121 Sales Coaching session
- Your Sales Coaching focus
- Proactive coaching
- Sustaining a coaching culture
- SMART guidelines for effective Sales Coaching
- Making time to be the Sales Coach!
Requirements
- A passion to improve sales results through your people!
- A computer with internet
Description
An Overview: (course last updated 30th March 2022)
Sales Management Coaching is vitally important for every business. If we can improve our sales team's average performance, then we will reap the rewards exponentially. So, understanding the main areas and being able to implement them as a Sales Manager will enable you and your sales team to become more effective, and achieve better results.
Learn how to create the right environment for effective Sales Coaching with your Sales team. What are some of the business coaching issues to consider and how do you overcome them? In this course are many practical hints and tips that you can apply straight away - to improve your sales team's performance and smash your targets!
This valuable course consists of eleven 'short and sweet' videos and is further supported with 18 downloadable guides in total highlighting what's needed to be an effective sales coach. It forms a comprehensive package, providing you with all the tools you need.
It helps you understand the key principles around the sales coaching function and as an established or aspiring Sales Manager, you will learn how to coach your sales team using simple, yet proven techniques.
What will you gain from this course?
Not only will this programme ensure that individuals within your sales team see the value of the coaching input that you give to them – both individually and as a group, but they will also be able to implement the actions that you have agreed between you and realise far more sales success through their selling activities.
What's inside?
11 Videos of varying lengths and in bite sized chunks – enough to give you what you need to be an effective Sales Coach, when combined with all the additional guides!
As an added bonus, some ideas on how to save time for yourself as sales manager, so that you can actually make the time to do more sales coaching with your sales team - are also included!
In summary:
A series of videos around sales coaching that when combined with all the supporting guides and downloadable resources/guides/tools will help you excel in your coaching role and maximise the results from your sales team.
A practical coaching toolkit that can be tailored for you and your business - and one you can use straight away!
Who this course is for:
- New and Existing Sales Managers – worldwide.
- Those who have been thrown in at the deep end of Sales Management (with little or no support from their company on how to ‘do’ sales management)!
- Super Sales People who want to step up to the next Sales Management role.
- People who find themselves in a Sales Coaching role!
- Sales Managers of all experience!
Instructor
Tony Armstrong's WHY.?...Belief, purpose and commitment is to ..
'Revive the Self Worth of Sales Professionals and Business Owners Worldwide and ensure they EXCEED9 in all that they aspire to do.
CEO of The Exceed9 Institute and Managing Director of BMD Global- Tony is widely recognised as one of Britain’s most dynamic, entrepreneurial and pragmatic business leaders.
He's an outstanding reputation of delivering real measurable improvements in results for many companies across a very broad spectrum of business sectors. Ranging from truly Global International businesses, to UK plc’s; SME’s and sometimes smaller, Owner - Managed businesses.
With a 40 year track record second to none, he regularly helps Directors; Business Owners; Sales Managers and their Sales teams transform their B2B businesses from being a ‘’commoditised and scary’’… "flying by the seat of the pants” existence … Into a place where they actually enjoy what they are doing. And at the same time, build solid and highly scalable companies.
Businesses where their customers “highly value” both the sales team and their products in such a way, that their efforts typically result in a 20% uplift in sales, or more … year on year…Even in the most competitive of markets..Current EXCEED9 average is 25.18% increase across a basket of recent clients.
Classically trained, with a family line back to the Honourable C S Rolls of The Rolls Royce Motor Company (he's actually Roll's Third Cousin we recently discovered)..Tony worked his way up in a Corporate Commercial environment within UK divisions of Barclays Bank plc. Gaining vast experience in many junior and later senior sales roles with Barclaycard Merchant (Retail) Services and Company Barclaycard. And later still, in a Top B2B Sales & Marketing Management Consultancy.
Selling these services to corporate entities such as General Electric; Axel Johnson; Total Oil; NPower; DP World; Porsche GB; London Stock Exchange, Microsoft; 3M and British Oxygen. As well as many hundreds of lesser known Small Medium Enterprises - largely in (usually) technical; construction; engineering and fast moving/consumer goods areas. He's developed wide ranging skills, through real world application, learned at the ‘school of hard knocks’ in all areas of commerce.
Exceed9 then is all about tried and tested, practical programmes, with very real and measurable results. As Tony says, business doesn't have to be difficult.. 'We over complicate things way too much...' in his view. And so, taking a common sense and practical approach, very often beats the theory hands down and gets the outcomes and sales results so badly needed in many instances.
Indeed..to keep things fresh and be different from all the other 'Gurus' and Consultants out there, Tony still gets out and about in real selling situations with his clients, to this day.
In the field co-selling with his client sales person some days. Or supporting them remotely via Teams/Zoom on others. Accompanying them on the 'phone too, in their 'live' selling situations when appropriate. And acting as their Area Sales Management Coach. Although the end user customer simply thinks Tony is co-selling that (Exceed9 Client) company, alongside the salesperson..he's actually developing that sales person or sales management coach/business owner on the job.
This means salespeople always benefit from 'real world coaching and mentoring support,' that gets results.
And guess what? We pick up all sorts of current 'in the field feedback' from those 'live' selling situations that then helps build better sales techniques.. that we can share with you.. Straight from the front line and the 'cutting edge' of sales. Rather than from the 'back office of theory' of your typical sales and classroom training (yawn). Delivered by people who have long since given up selling themselves and prefer to tell 'war stories' about what they used to do, maybe decades ago.
And if ever challenged with (as is usual and healthy by the way)...
'So then Tony, when was the last time YOU actually coached anyone, or sold anything?'
The answer, more often than not is.....
'Actually....Only yesterday!' ...
'Ohh and by the way'....he continues....
'Here's a really interesting top tip we saw and developed further together yesterday, that I can share with you now to help you too (without giving away any client confidentiality)'....
Jump into the EXCEED9 programmes then and see how you too can build your own expertise - from an 'Average' sales/management person, to a 'World Class' one.
In short....Revive ...Thrive... Exceed9!