Master the Shopper Experience to build your retail business.
What you'll learn
- By the end of this course, you will better understand how to create an engaging shopper experience and a profitable retail business.
- A passion for retail and a strong pair of shoes so that you can explore retail environments with fresh eyes!
- A mobile phone with a camera and video capability to show us your own retail environment / product displays and to build your own library of great shopping environments that demonstrate "The Retail Trifecta". (Optional)
If you work in the world of retail, then this course is for you. It explains in depth the Retail Trifecta - the three elements that are integral to success, and increased profits, in retail.
Presented by retail marketing guru, Kevin Moore - a man who walks thousands of stores around the world each year - the course brings to life, with real-world examples, the steps needed to be successful in retail. Whether you own your own store/s, work as an associate in retail or manufacture and distribute through stores, this course contains essential knowledge that will help you in your business.
The course features videos of Kevin explaining all the steps needed to achieve the Retail Trifecta and photographic and video examples from stores he's visited around the world. It also includes interviews with some retail entrepreneurs who share their experiences and successes.
The first part of the course provides an overview of the Retail Trifecta and then the following sections go into detail on the twenty steps that will help you to ensure you achieve the shopper experience to build your business.
So if you want to understand your shoppers in more depth, build a store format and system that encourages them to linger longer, spend more and tell their friends about your business or product, then this is the course for you.
Who this course is for:
- Retailers and anyone associated with the retail trade.
Kevin Moore has spent 30 years working in and around retail for manufacturers, retailers and service providers across 44 countries. He walks 1,000 stores and views 1,000 online shopping sites around the world each year looking at shopper experience trends. The need to engage, entertain, and inspire shoppers, and shoppers' hunger for change and innovation, is more important than ever before. He has also managed businesses in over 40 countries.
Kevin is regularly quoted in Australian media as an International Physical and Digital Retail Expert and was the Retail Expert on a small business show for one of the main Australian free-to-air networks.
He worked to re-launch the Toys R Us and Babies R Us bands as pure online retailers in Australia and New Zealand, and is now Chairman of Toys R Us ANZ, (ASX:TOY).
He is also joint founder of theROADtoRETAIL - a website dedicated to training in delivering great physical and digital shopper experience.
Chairman Toys R Us ANZ
Chairman NowComms Asia Asia Pacific Digital Events (Singapore based)
Chairman The Advisory Board (Australia based)
Previously Non Exec Director InvestSMART (Australian Stock Exchange quoted Financial Technology Company) ASX:INV