Master the Shopper Experience to build your retail business.
- 3 hours on-demand video
- 4 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- By the end of this course, you will better understand how to create an engaging shopper experience and a profitable retail business.
- A passion for retail and a strong pair of shoes so that you can explore retail environments with fresh eyes!
- A mobile phone with a camera and video capability to show us your own retail environment / product displays and to build your own library of great shopping environments that demonstrate "The Retail Trifecta". (Optional)
If you work in the world of retail, then this course is for you. It explains in depth the Retail Trifecta - the three elements that are integral to success, and increased profits, in retail.
Presented by retail marketing guru, Kevin Moore - a man who walks thousands of stores around the world each year - the course brings to life, with real-world examples, the steps needed to be successful in retail. Whether you own your own store/s, work as an associate in retail or manufacture and distribute through stores, this course contains essential knowledge that will help you in your business.
The course features videos of Kevin explaining all the steps needed to achieve the Retail Trifecta and photographic and video examples from stores he's visited around the world. It also includes interviews with some retail entrepreneurs who share their experiences and successes.
The first part of the course provides an overview of the Retail Trifecta and then the following sections go into detail on the twenty steps that will help you to ensure you achieve the shopper experience to build your business.
So if you want to understand your shoppers in more depth, build a store format and system that encourages them to linger longer, spend more and tell their friends about your business or product, then this is the course for you.
- Retailers and anyone associated with the retail trade.
This overview will give you a feel for the world of retail marketing, centred on the shopper in the store. It gives you an understanding of the importance of focusing on the Shopper Experience and how this understanding can help not only the people who own, run and work in stores, but also the sales, event and merchandising associates who call on stores to sell product in, and help stores to sell it out.
Kevin briefly touches on the three elements that make up the Retail Trifecta: great store formats, passionate and knowledgeable store associates and technology that speeds up the payment process and acknowledges customer loyalty.
Kevin also outlines how excited he is that the students of this course will be joining a community of like-minded retailers from around the world who are all passionate about learning from each other on how they can grow better businesses.
Kevin Moore has built up his concept of the Retail Trifecta through years of flying, driving, walking and riding to see and experience thousands of stores around the world each year. As the CEO, and now Chairman, of the Australian New Zealand division of one of the world's leading Shopper Marketing agencies, Kevin made these journeys to keep across shopper trends on behalf of his large corporate retail-focused clients. Kevin invites you to share in his journey into "the world in stores" from the comfort of your PC, tablet or smartphone. It won't be so good for your air-miles but it will be far quicker, easier and cheaper!
So, what is this concept of "The Retail Trifecta"? It's three inter-linked steps in the retail marketing mix that allow you to create a great shopping experience that lets shoppers linger longer, spend more money in-store and tell their friends about their great experience.
The major point is that if you only get one or two of these steps right, you're missing out big time. You may have an amazing looking store but if the associates are rude or unhelpful, the shopper experience will be poor and they're unlikely to return. Alternatively, you may have a great looking store and fantastically helpful store associates but if it takes ages for the retail systems to process payment, then the overall shopper experience will again be diminished. It's only when you get all three elements right - a great store format, knowledgeable and passionate associates who live your brand, and great technology that makes the shopping process seamless - that you will truly delight your shoppers and see a multiplier effect that is likely to boost both revenue and profits.
There is no point investing in beautiful stores, well trained associates and then leaving shoppers standing at the checkout. Here we look at how we harness all forms of retail technology to make the shopping experience easy when it comes time to pay.
It's more than just buying and putting your wares on the shelf or hangers. It's about using your passion and knowledge to find amazing things, then displaying them beautifully to delight shoppers.