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The Power and Principles of Persuasion
Rating: 4.4 out of 5(188 ratings)
6,989 students
Last updated 4/2016
English

What you'll learn

  • Know why plants are often more persuasive than people
  • Spot the ten worst and most popular methods of persuasion
  • Recognize the motivations most humans have in common
  • Understand how personality influences motivations
  • Be able to give a two-question personality test
  • Use questions and clarification to determine motivations
  • Practice the Seven Physiological Steps of Persuasion
  • Grasp the difference between Persuasion and Manipulation
  • Develop the skills to delegate, negotiate, and set boundaries

Course content

7 sections31 lectures1h 29m total length
  • Welcome1:18

    A quick course breakdown, followed by a few words about my background, and ending with contact information should you have any questions while taking my course.

  • Why plants know more about persuasion than most humans3:30

    A story about the most persuasive being who ever lived.

  • Why so many of us fail to persuade6:01

    The ten most popular and disastrous persuasive techniques, and how to avoid them.

  • Persuasion versus Manipulation1:00

    A downloadable lecture because before we begin to discuss the tools of persuasion, I want to remind you that persuasion without integrity is just a fancy name for manipulation.

Requirements

  • I recommend, but do not require, that students visit my website to get a sense of my teaching style. They can find me at www.ariverworthriding.wordpress.com
  • If students do decide to take this course, I recommend that they subscribe to my blog and note my e-mail address, DearNavigator@gmail.com, as this is my primary method for answering student questions.

Description

The Power and Principles of Persuasion are often misunderstood. People tend to confuse manipulating, demanding, complaining, and advising with persuasion. This course examines why people so often fail to persuade, and provides practical tools that you can practice in order to become more persuasive. We look at what motivates others, the power of questions, the psychological steps of persuasion, as well as when attempting persuasion is simply not worth your time.

Who this course is for:

  • This course is designed for anyone who wishes to increase their ability to persuade, as well as understand why their attempts to persuade so often fail.