The Fundamentals of Social Media Marketing

Name: The Fundamentals of Social Media Marketing
Rating: 4.5 (60 reviews)

Developed by The Go! Agency

Created byChristopher Tompkins

Last updated 7/2017

English

English [Auto],

What you'll learn

Comfortably Navigate Social Media Marketing Tools
Manage Multiple Social Media Accounts
Understand Reporting of Social Media Accounts

Course content

4 sections • 26 lectures • 4h 24m total length

Introduction To The Instructor And A Welcome To The Course3:54
Discover how to build an effective social media marketing campaign from ground zero, engage your audience, and track results with a fundamentals-based approach tailored for beginners or seasoned practitioners.
How This Course Will Work6:27
This course presents a four-section framework, delivered by video and a printable workbook, to help you define strategy, content, visuals, measurable goals, and a practical social media action plan.

Introduction To Section 23:22
Explore the strategy behind social media marketing, uncover essential fundamentals, avoid common pitfalls, and learn to set goals, define your profile, and measure ROI for campaign success.
The Reasons Why You Need To Take Social Media Seriously5:36
Recognize why social media deserves serious attention as a marketing channel and how it strengthens your overall marketing mix through two-way audience engagement.
The Biggest Pitfalls to Avoid12:59
Identify the biggest pitfalls in social media marketing, from lacking a plan to rushing to instant results. Learn to set measurable goals and pace yourself for long-term success.
Setting Expectations14:56
Learn how social media marketing builds brand awareness, drives website traffic, and recruits qualified staff through consistent, credible engagement, with a marathon mindset and measurable goals.
Defining Your Profile: Part 116:54
define your social media profile by clarifying your value, positioning as a trusted source, and delivering a memorable, on-message voice that resonates with your audience.
Defining Your Profile: Part 213:09
Define your brand image and voice, clarify your goals, and identify your target audience; tailor your tone across platforms while organizing branding assets for cohesive social media marketing.
Developing Your Target Audience: Part 116:11
Develop your target audience for precise social media marketing by turning a target market into buyer profiles using company databases and questions about demographics, activities, and purchases for targeted ads.
Developing Your Target Audience: Part 215:34
Develop your target audience by researching social groups and conversations, building master buyer profiles, and crafting keyword lists to guide content and outreach.
Identifying Your Goals13:23
Identify goals for your social media plan by aligning with sales and marketing goals and events, then translate outcomes into hyper-specific, measurable targets like online sales, traffic, and email growth.

Introduction To Section 37:02
Learn content generation and the difference between content creation and content curation. Optimize for Facebook, LinkedIn, and Google Plus, and use visuals, hashtags, keywords, and Kanva to sustain content.
Introduction To Content Generation7:20
Define social media content as the substance of your campaign and learn to generate engaging posts. Align content with your audience, goals, and buyer profiles, plan two posts per day.
Different Types Of Content14:47
Learn to balance pull and push content across formats—quotes, tips, news, contests, polls, recipes and visuals—and craft engaging, authentic content that builds credibility and audience engagement.
Developing A Constant Flow Of Content Ideas13:58
Develop a go-to list of content resources and topic ideas to fuel consistent social media, email, and web copy, with a master document of approved sources, searches, and social accounts.
Content Optimization16:21
Learn practical content optimization for social media: maintain a cohesive voice with perfect grammar, use visuals, keywords, hashtags, tagging, and native video across Facebook, LinkedIn, and Twitter.
Easy Content Generation8:23
Discover quick tools for easy content generation, including Google Alerts and RSS feeds, to auto-fill your master content doc and boost your social media campaign.
The Art Of Hoarding4:13
Learn to practice social media stockpiling by creating a feature content folder for ideas and visuals, gathering news links, and quickly assembling five ready-to-post items.
How To Develop Eye-Catching Visuals11:12
Develop eye catching visuals to boost social media engagement by pairing simple photography, video, and quick edits with user friendly tools like Canva, Boomerang, or time-lapse features.

Introduction To Section 44:53
Learn to craft a complete social media marketing strategy, set measurable goals, plan a three-month initial campaign, stay organized, assess limitations, and use tools to elevate results.
The Power Of Having Your Social Media Organized4:17
Organize your social media assets into a master file, consolidating buyer profiles, target audience, keywords, goals, branding, and content generation spreadsheets for a focused campaign, plus an audio measurement plan.
Creating Your Initial Plan: Part 114:07
Define hyper-specific social media goals and design a tailored measurement plan using diverse analytics tools—Facebook, LinkedIn, Twitter, and Google Analytics—to track progress and guide content decisions.
Understanding Limits10:19
Set realistic daily time limits for social media marketing and commit consistently to your plan. Align your efforts with your business voice, assess capacity, and choose help to sustain growth.
Creating Your Initial Plan: Part 210:44
Develop a three-month social media plan with a detailed first-month example, including goals, budget, measurement, content strategy, posting schedules, and daily tasks to stay organized and adaptable.
Useful Tools To Make Things Easier7:37
Master time-saving tools to streamline your social media setup, scheduling, and reporting, and test drive options like Crowd Fire and TweetDeck to boost engagement.
What's Next6:27
Start with one social platform, implement a three-month strategy, monitor your progress, and gradually layer on more tools and techniques.

Requirements

Have Access to a Computer, Smartphone or Tablet
Have Internet Access
Have a Notepad and Pen for Notes

Description

About The Course

Welcome to The Fundamentals of Social Media Marketing - a course that has been custom designed to help you get the most out of your social media marketing efforts.

We are sure that you understand that social media is an extremely important aspect of the overall marketing function of an organization such as yours. Social media is the grease that helps the marketing cogs work harder and faster. Not only is it cost effective, but is is just plain effective!

Having a fully developed social media strategy will help you engage your audience in a real way, evoking reactions that are both emotional and lasting. So whether your goal for using social media is to increase sales, foot traffic or maybe even to promote an upcoming event - we will explain all of the steps that you need to take to get there!

How This Course Works

The Fundamentals of Social Media Marketing course has been designed to not only fit your busy schedule but to also help you learn at your pace.

The online portion of the course will be delivered via two essential methods: a range of cutting-edge tutorial videos and the companion workbook.

Both the online course and the workbook have been broken into 5 separate sections. Each section will then be broken down into sub-sections. This allows us to group concepts and ideas together, so that if you ever need to go back and review any section, it will be easy to locate.

The course also contains two different types of videos: face-to-face and presentations. This mixture will allow us to seamlessly move through the course, putting you in control of your pace of learning. As you know, all of the information you will need is housed in this course portal and all of the links that you need to navigate to can be found here: VIDEOS and RESOURCES.

So, what are you going to need on our journey to social media success? For starters you will need a computer, smartphone or tablet with an internet connection. We also urge you to have a notepad and a pen to take notes. While some students prefer to work with typed notes, going back to our roots helps us think and plan in such a way that we are able to better think through the content as it comes.

Finally, you will need the workbook, The Fundamentals of Social Media Marketing Workbook that can be found here in the course portal. The workbook is a fundamental part of this course that will allow you to workshop ideas, keep notes to correspond to the video portion and to also have a reference after you’ve completed the course. There are also section quizzes and exercises that will keep you on track and understanding the information that has been presented. Completing all of these are imperative to your success in not only getting the most out of your time this course, but also in being able to handle the responsibility of being a successful social media strategist for your organization.

Who this course is for:

Continuing Education Students
New Business Owners
Marketing Managers
Marketing Coordinators
Small Business Owners

The Fundamentals of Social Media Marketing

What you'll learn

Explore related topics

Course content

Section 1: Welcome And Introduction2 lectures • 10min

Section 2: Understanding Strategy9 lectures • 1hr 52min

Section 3: Understanding Content8 lectures • 1hr 23min

Section 4: Bringing It All Together7 lectures • 58min

Requirements

Description

Who this course is for: