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Beginners Guide to Google Tag Manager (GTM) Course for 2024

Name: Beginners Guide to Google Tag Manager (GTM) Course for 2024
Rating: 4.2 (630 reviews)

With 21 Real Examples For eCommerce Including: FB, GA4, LiN Pixels, Button/Link Clicks, Custom Dimensions and much more

Created byZiga Berce

Last updated 7/2024

English

What you'll learn

Install a wide array of marketing tools without the need for a developer
Setup Google Tag Manager in different CMS and e-commerce platforms (Wordpress, Shopify, Squarespace, ...)
Deploy Facebook, Google Ads Remarketing, LinkedIn and other third-party tracking pixels with Google Tag Manager
Track conversions, auto events, file downloads, link clicks, button clicks…
Import and export tags from one Google Tag Manager account to another
Troubleshoot the problems that might arise
How to simply exclude traffic from analytic reports for specific devices and people
Send values to Custom Dimensions and Events in Google Analytics 4
Reading and Writing First-party Cookies
Learn about Lookup Tables, Scroll Triggers, Time Triggers and more...

Course content

7 sections • 38 lectures • 4h 4m total length

Introduction to The Course1:45
Learn how Google tag manager works, set it up, and solve common problems while moving from essential scripts to advanced concepts with real-world examples you can apply to your project.
What is Google Tag Manager and Why do You Need it2:54
Learn how Google Tag Manager lets you install and remove third-party scripts without a developer, publish changes with version control, and test them in a live environment.
How to Get The Most Out of This Course2:15
Get the most out of this course on Google Tag Manager by following its five core sections, from installation and browser setup to advanced tracking concepts, with quizzes and notes.

Useful Chrome Plugins For Working With Google Tag Manager7:31
Explore essential chrome plugins for Google Tag Manager, including Tag Assistant, GTM/GA debug, and pixel checkers for Facebook, Twitter, and Bing, plus workflow boosters like GTM Copy Paste.
Create a Google Tag Manager Account3:52
Create your Google Tag Manager account and container by logging in with a Google account, naming the container for your site, and understanding where to insert the tracking code.
The Overview of 5 Google Tag Manager Installation Methods1:16
Explore five Google Tag Manager installation methods, including manual setup and platform integrations with WordPress, Shopify, and Squarespace, plus testing via Adswerve’s tag manager injector.
Manual Installation of Google Tag Manager on Your Website4:08
Install Google Tag Manager by inserting the head and opening body snippets into your site files via FTP or hosting file manager, then save and refresh.
Setup Google Tag Manager on Wordpress5:14
Learn to set up Google Tag Manager on WordPress using a plugin or manual code, obtain your GTM ID, choose container placement, and configure data layer and WooCommerce integration.
Setup Google Tag Manager on Shopify7:12
Set up Google Tag Manager on Shopify by adding snippets to theme.liquid and checkout, adjust by placing below body tag for checkout, and verify Google Analytics with a tracking ID.
Setup Google Tag Manager on Squarespace2:12
Install google tag manager on Squarespace by injecting header code in the header and body code in the footer, then save to add the tag WBF-V6SZ.
Inject Google Tag Manager Container to any Website2:32
Inject the Google Tag Manager container into any website using the Adswerve plugin, loading the script in your browser, and test functions without impacting visitors.
Short Recap2:27
Learn how to create a Google Tag Manager account and container, install the two container scripts, verify installation with plugins, and deploy Google Tag Manager across WordPress, Shopify, and Squarespace.
Test 1: Initial Google Tag Manager (GTM) Installation and Browser Setup

Interface Overview8:30
Navigate the Google Tag Manager interface to manage workspaces, tags, triggers, variables, and versions, and learn how to preview, publish, and organize with folders, templates, and admin tools.
Best Practices & Considerations7:18
Discover best practices and considerations for Google Tag Manager, including data layer exposure and speed impact from tags. Learn to manage versions, remove unused tags, and plan your tagging strategy.
Naming Conventions6:54
Master naming conventions for Google Tag Manager, including client accounts, a single container for environments, and consistent tag, trigger, and variable naming by product, tracking type, and page.
Short Recap3:10
Master the Google Tag Manager interface, understand tags, triggers, variables, and templates, and apply best practices for naming, version control, previewing, publishing, and secure access.
Test 2: Overview of Google Tag Manager (GTM) Interface and Best Practices

Google Analytics 4 Setup & Publishing The First Version6:27
Install your first tag with Google Tag Manager to load Google Analytics 4 on all pages, input the measurement ID, and publish the initial GA4 configuration tag.
Google Ads Remarketing Setup5:44
Configure Google Ads remarketing with Google Tag Manager by setting a remarketing tag and a conversion id variable. Use an all pages trigger and test with preview before publishing.
Testing & Debugging Before Publishing a New Version8:51
Preview container changes and debug issues on your live site with the updated tag manager interface, including inputting the site to debug, a debug signal checkbox, and a debugger tab.
Facebook Pixel Setup14:07
Copy Tag and Export Container4:13
Export a baseline GTM container and import it to start new projects, then use the GTM copy paste plugin to duplicate tags, triggers, and variables across containers.
Troubleshooting Problems You Might Encounter6:51
Troubleshoot common Google Tag Manager issues by validating the container ID and browser context, disabling ad blockers, and using Google Tag Assistant to ensure tags fire correctly.
Short Recap2:11
Install essential tags, test the container before publishing, and copy tags, triggers, and variables to other containers while mastering preview and debugging mode to verify Google Analytics and Facebook Pixel.
Test 3: Setup Essential Tags and Publish Them

Time Triggered Tags Part 1: Custom Facebook Events For Remarketing9:39
Learn to use time triggered tags and a timer trigger to fire custom Facebook events for remarketing after set intervals. Explore configuring a 30-second trigger, regex hostname matching, and testing with the Facebook pixel to measure engagement and avoid bounces.
Time Triggered Tags Part 2: Time on Site With Google Events5:29
Create a GA4 event tag to measure time on site with an elapsed time variable in seconds and a 20-second time trigger, leveraging the community template gallery.
Scroll Distance Tracking Part 1: The Basic8:32
Master scroll distance tracking in Google Tag Manager by setting a vertical scroll depth trigger with percentage thresholds, filtering by page URL, and sending a scroll distance event to GA4.
Scroll Distance Tracking Part 2: Time Triggered5:37
Enhance scroll tracking with a time-trigger in Google Tag Manager, firing scroll depth events only after elapsed time, using the elapsed time variable and limiting to the blogs page.
Click Tracking Part 1: Outbound Links11:05
Track clicks on links, buttons, and downloads with Google Tag Manager, then set up an outbound link trigger using an outer event variable to report to GA4.
Click Tracking Part 2: Buttons and Other Elements8:04
Track apply coupon and add to cart button clicks anywhere on site with Google Tag Manager, using an all-elements trigger, filters on click text and classes, and a GA4 event.
Reading and Writing First-party Cookies12:57
Learn how to read and write first-party cookies with Google Tag Manager, storing the original referrer to persist traffic data for up to 30 days and enable reliable attribution.
Short Recap2:56
Explore time-based, scroll, and click triggers, cookies, lookup tables, and subdomains in google tag manager, using templates. Verify events with the debugging console and apply utm parameters and first-party cookies.
Test 4: Improving & Expanding Your Tracking Data

Visibility Trigger16:17
Learn visibility triggers in Google Tag Manager to track when elements appear on screen during scroll, using id or css selector, minimum visible percentage, and on-screen duration.
Conversion Tracking Part 1: Simple Google Ads Conversion Tracking9:25
Track purchases as conversions with Google Ads conversion tracking in Tag Manager, using a conversion linker to preserve attribution when third-party cookies are blocked, and trigger on the order-received page.
Conversion Tracking Part 2: Custom Variables & Data Layer13:50
Learn to track conversions in Google Tag Manager by sending revenue and transaction ID via the data layer in WordPress/WooCommerce, with custom events for reliable triggers.
Simplifying UTM Links With the Help of Lookup Tables13:31
Use lookup tables in Google Tag Manager to translate URL fragments into UTM parameters, mapping campaigns, sources, and mediums, and compare lookup table and regex table variants for analytics.
Detecting Ad Blockers with Tag Manager7:13
Detect ad blockers with a small JavaScript and a data layer in GTM. Create ads.js, push adsallowed, and test with the GTM debugger.
Test 5: Advanced Tracking Concepts

Requirements

Join with an open mind & ready to learn.
No prior experience with Google Tag Manager is required!
Basic understanding of HTML & Javascript but you'll be able to follow even without it.
Good to already have a website set up.

Description

In this course, we will cover everything from basic Google Tag Manager concepts, tools, and tags all the way to more advanced topics and interconnected tags.

We will start with the basic theory and transition to over 21 real-world examples so you can build your own tags as we go along.

By the end of this course, you will have a deep understanding of Google Tag Manager (GTM) and be able to come up with your own tag ideas and implement them confidently.

Become a tracking superstar capable of executing advanced marketing experiments and installing 3rd party tools without the need for an IT expert.

With Google Tag Manager, you can quickly add new marketing tools to your website with little to no technical knowledge. This way you can speed up testing and the deployment of marketing experiments.

In short Google Tag Manager (GTM) is a free platform from Google (duh :) ) that allows you to install different types of marketing tools/scripts like Google Analytics 4, Facebook Pixel, and Mailchimp forms,... to your website.

You'll learn how to do all this without any special technical knowledge.

WHAT PEOPLE SAY

"Had zero knowledge of tag management and it was really easy to follow. Each lesson was adding a new level of complexity that was just right above the previous one and in the end, I had a really good understanding of the platform."
— Gabriel Denav (5 stars)

"Well, I'm a digital marketing manager with over 15 years of exp. This course was great as it add value to my work and fill up some blank space. Thank you and I'm waiting for the next courses from you."
— Mariusz Maćkowiak (5 stars)

"Excellent course - Ziga goes above and beyond with this GTM course. It's terrific for beginners - but he also covers some surprisingly advanced topics as well. If you already has a basic understanding of GTM, this course will take your skills to another level. Bravo!"
— David Eyler (5 stars)

SOME OF THE TOPICS WE WILL COVER

The initial Google Tag Manager installation and browser setup In this section, we’ll take a look at some of the essential browser plugins that will help you debug and troubleshoot problems. I’ll show you how to create and set up GTM on the most popular eCommerce platforms (WordPress, Shopify, Squarespace) and on a custom website. We’ll go through some of the most common problems that might occur during your setup and how to solve them.
Google Tag Manager overview and some good practices This section will be a bit more theoretical as we’ll explore and explain different parts of Google Tag Manager. We’ll take a look at what tags, variables, and triggers are used for. I will also give you some of the best practices I've picked up over the years.
Set up essential tags and publish them In this section, we’ll set up all the basic tracking that you would need. Like Facebook, Google Analytics 4 (GA4), and LinkedIn … Then we’ll take a look at how to create a new version and publish the container on your website. We will also take a look at how to copy and paste your tags to different containers and accounts. Most importantly we'll learn how to check if your tags work correctly with the help of Google Tag Assistant.
How to improve & expand your tracking data In this section, we’ll build on what we learned in the previous section and learn some new concepts. We will take the tags previously created and improve them. We’ll send custom events to Facebook, learn to track scroll distance, time on site, and link clicks, and send all this data to Google Analytics. We'll also play around with cookies and URL parameters.
More advanced tracking concepts In the last section, we’ll take a look at custom dimensions and how to exclude your internal team's traffic. We will also look at the visibility trigger and how it can replace or improve your scroll tracking. With the help of the data layer and custom events, we will track purchases and mark them as conversions in Google Ads Manager.

WHO IS THIS FOR

If you’ve just started your own eCommerce store and would like to learn how to set up a Google Tag Manager, then join this course. You'll learn the most essential tracking concepts that each business nowadays needs.

If you are a marketer who wants more control in setting up marketing tools and doing faster experiments without involving the IT department, then this course is for you as well.

WHAT WILL YOU GET

By joining this course you’ll get lifetime access with a 30-day money-back guarantee. On top of that, you will also get personalized help from me.

So, stop pondering and start learning now!

Who this course is for:

Anyone trying to simplify the setup and installment of Google Analytics 4 & Ads, Facebook Pixel, HotJar, and other 3rd party tools.
Marketing managers trying to iterate experiments quicker and without involving developers.
Online business owners and marketers trying to simplify their work by learning Google Tag Manager.

Beginners Guide to Google Tag Manager (GTM) Course for 2024

What you'll learn

Explore related topics

Course content

Introduction3 lectures • 7min

Initial Google Tag Manager (GTM) Installation and Browser Setup9 lectures • 36min

Overview of Google Tag Manager (GTM) Interface and Best Practices4 lectures • 26min

Setup Essential Tags and Publish Them7 lectures • 48min

Improving & Expanding Your Tracking Data8 lectures • 1hr 4min

Advanced Tracking Concepts5 lectures • 1hr

Conclusion2 lectures • 3min

Requirements

Description

Who this course is for: