The Business of Who is a concept that uses your story as an essential asset to your business. Identity is the foundation of marketing, purpose, and community. Taking the time to examine who you are and who you want to build a strong foundation for your story. When you understand what a story is, both in and out of the classroom, you will recognize the power of your own. Thereby, the goal of this course is to understand storytelling and its role in your journey, both professional and personal. It’s to capture the elements of the story as they relate to you, your business, and the reality your products create. To get there, we’ll make sure to cover the objective mechanics of storytelling and avoid the traps many fall into.

With that foundational knowledge, your business will go from an operation to a fully-formed body that walks, talks, and breathes. A fully formed business is easier to relate to, easier to invest in, and easier to grow with.

This is a foundational course on storytelling in business for early entrepreneurs and leaders. The curriculum stems from a summer lecture series given at Wharton School of Business a few years ago. While the course covers specific concepts, this is also a space to understand who you are and why it's important to your success.