Hi, I'm Cathy.
If you're looking for cookie-cutter vanilla solutions to business and career challenges, you're definitely in the wrong place. The most common reaction I get to my products, service, and books is, "I never saw anyone put it this way before."
Just when you thought you'd read everything on storytelling, you'll find a whole new way to tell business stories when you take Storytelling For Small Business Marketing.
Just when you thought you needed to choose between a six-month copywriting course and hiring a good copywriter (and we don't come cheap), you can sign up for Copywriting For Non-Copywriters.
And when you're exploring ways to get more visibility and fame, get my course on Guest Blogging For More Traffic, Clients and Leads.
These courses come directly from my decade or so online, working with clients one-to-one to write their copy, build their brand and develop their compelling message.
And I still work with midlife, mid-career clients. Often my clients want to pivot to entrepreneurship or start a side hustle, so there's a natural crossover.
In my former life I was a college professor who taught graduate and undergraduate students in business schools all over North America. I was the fun professor who was "tough but fair." I was also active in research in the field of marketing and consumer behavior.
Come join me on the journey and keep me posted as you grow into your goals! I'm on Instagram as cathyinphilly and Pinterest as goodwinonline.