Marketing success for your consultancy - build your brand
What you'll learn
- Build your consulting brand to stand out from others
- Enhance your consulting skills
- Create your 30 second elevator pitch
- Develop your value proposition to win more business
- Create your getting started in consulting checklist
- Building your network
- Create your first consultancy strategy
- Ideally you will have business experience and be able to use Microsoft Office (or equivalent).
This course is based on real-world experience. It takes you through key tools and techniques that will help fast-track a consulting career that builds on your business experience. it is suitable for you if you have business experience ad expertise or if you are transitioning from a military career. In the course you will learn how to:-
Deliver your 30-second elevator pitch - so you can engage new clients
Build your value proposition to stand out from the crowd
Develop your brand to reflect the value you offer to clients
Create your consulting credentials to provide evidence of your worth
How to start building your consultancy network
Produce a consultancy strategy
The tools and techniques provided can be used after you have finished the course to help you reflect on your continuing progress.
With practice, you will be able to pitch your consulting offer to potential clients. And using your value proposition you can demonstrate where you will add value to a client's business. If you already have business experience this course will help you develop the skills you need to help you be successful.
As a consultant, it is easy to fall into the trap of describing what you do. When what you really need to be saying is how you will help your client make the difference they want to make. So instead of focusing on our method or explaining how you work change your approach using the skills, you will learn in this course to grow your consulting business.
Who this course is for:
- You are looking to sell consulting work to your clients.
- You may also have just started your own consulting business
- Digital professionals looking to add more value
- Established consultants looking to improve your business
With an initial career in the pharmaceutical and biotechnology industry Phil has over 25 five years consulting experience. He worked for IBM, Druid (part of Steria) and Deloitte before setting up his own business transformation and innovation consultancy. His consulting work covered innovation for major food and drink brands, global transformation programmes for telecommunications and pharmaceutical organisations and strategy and change work for government, business services and consumer brands. Consulting assignments span in size from 3 month strategy work to 3 year transformation programmes which ranged in values up to $250m. The type of work included creating a customer focus, delivering an effective international operation and developing new products and services.
For a major charity he enabled the organisation ability to service its clients from 4,500 to over 60,000 with the same budget. For an international business services organisation he was able to help change the customer processes so that it was able to increase the profit on each service by 20% Work on supply chain for a major brewer (the biggest in the world) led to a significant reduction in supply chain costs.
Phil is a certified Management Consultant (CMC) has a PhD in strategy and change, an MBA from the Open University (where he teaches strategy and is an examiner for the final year thesis), and professionally is a chartered biologist and a chartered scientist.
Phil has an active research interest in biomimetics and its application to systems thinking and change management. He has successfully developed consulting services and products using this research which he has sold to global enterprises.
Phil lives in Dorset, on the south coast of England with his family and German Shepherd Tessa.