Selling Sponsorships for Meetings, Events & Nonprofits

Name: Selling Sponsorships for Meetings, Events & Nonprofits
Rating: 4.4 (442 reviews)

Learn from a 20-year sponsorship expert how to build & sell a campaign that attracts sponsors & maximizes your revenue!

Created byShawna Suckow, CMP

Last updated 7/2015

English

What you'll learn

Discover sellable assets you never considered before
Recognize the four motivations sponsors have for investing their money
Sell comfortably and with ease, even if you're not a born salesperson
Easily build a list of potential sponsors who have a proven interest (and budget!)
Multiply your sales efforts by building an army of willing helpers
Create successful and profitable sponsorship campaigns

Course content

5 sections • 13 lectures • 1h 43m total length

Introduction3:40
This is a brief overview of what I'll be covering in the course.

Determining Your Sellable Assets16:50
How do you determine everything you have that might be of value to potential sponsors? Most people stop at things that can have a logo on them: signs, web sites, brochures. There's so much more! In this lecture, I'll share a method I've used for years that will help you uncover all sorts of things that you've probably never thought you could sell before!

Overview: the Four Types of Sponsorships4:12
There are four main motivations that companies have when they're looking to sponsor an event or a fundraiser. You'll learn what those are, and how to craft your sponsorship campaign to attract them all. Most campaigns just focus on one sponsor motivation: branding. There are three others than must not be overlooked if you want to maximize your sponsorship revenues!
The First Kind of Sponsorship: BRANDING5:37
We'll explore the most popular type of sponsorship in this lecture.
The Second Kind of Sponsorship: GOODWILL3:14
The next type of sponsorship is goodwill - one that is often overlooked by sponsorship campaign creators.
The Third Kind of Sponsorship: OBLIGATION4:48
This is a potentially lucrative category for you, if you understand what it is and how to leverage it.
The Fourth Kind of Sponsorship: MARKETING4:29
Sometimes sponsors just want this type of package. It's important to understand it, and know what to offer potential sponsors of this type.
Sponsor Motivation Match Game!

Rock Your Prospectus!21:39
The sponsorship package you create is extremely important. I'll share with you what you must include, and how to present it for maximum revenue potential. I've included several sponsorship prospectus examples for your review.
Setting Your Pricing7:13
Once you've determined your assets and created an attractive prospectus, it's time to set your pricing. How can you determine what your sponsorship opportunities are worth? In this lecture, I'll share several methods you can use to easily determine the value of your sellable assets.
Sponsorship Prospectus Walk-Through #111:23
I'll walk you through one of my own sponsorship prospectus packages, and show you everything it includes. I'll talk about strategies I incorporated, and how I priced the various levels.
Sponsorship Prospectus Walk-Through #23:55
Building a Strong Prospectus

Finding Potential Sponsors7:03
Where can you find potential sponsors? I'll share several ways you can easily build a list of companies proven to have an interest (and a budget!), so your prospectus can practically sell itself.
Selling What You've Created!9:48
The sales process can be uncomfortable to many people. I'll share with you several ways to leverage resources, how to build an army of willing helpers, and how you can sell in a way that's easy and comfortable to you, and builds extreme loyalty with your sponsors.

Requirements

Be sure to check out the sponsorship prospectus samples in Section 4! They will give you all sorts of ideas.

Description

Are you tasked with creating and/or selling a sponsorship campaign to raise funds for a meeting, event, or a nonprofit?

Whether it's your first time, or you're looking to up your game, you'll learn something new that will make your job easier and maximize your revenue potential. I'll share with you tips and tricks I've learned to sell thousands of sponsorships and earn my company and clients millions of dollars to fund their meetings, events and nonprofits.

I've learned the hard way over 20+ years, selling thousands of sponsorships. I've condensed all my wisdom into this course. You'll learn the basics, plus WAY more!

Most sponsorship campaigns have limited potential because they haven't taken a thorough assessment of their sellable assets, and they don't know the four secret motivations of sponsors. I'll show you how to do both, and how to use that knowledge to craft a sponsorship prospectus that practically sells itself. I'll walk you through some excellent sponsorship prospectus examples and show you how they were built, and why they include what they include.

Lastly, if you're not a born salesperson, I'll also share with you what I've learned over the years to make the sales process REALLY easy.

Your investment in my course will surely pay for itself in time saved, hardships avoided, and sales closed!

Who this course is for:

This course is for meeting & event planners, nonprofit committees, or anyone tasked with creating and/or selling a sponsorship campaign.
Whether this is your first sponsorship campaign, or you've got a lot of experience and are looking for fresh new ideas, this course will serve your needs.

Selling Sponsorships for Meetings, Events & Nonprofits

What you'll learn

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Course content

What to Expect from this Course1 lecture • 4min

What do you have to sell?1 lecture • 17min

The Four Kinds of Sponsorships5 lectures • 22min

Building a Prospectus that Practically Sells Itself!4 lectures • 44min

The Sales Phase2 lectures • 17min

Requirements

Description

Who this course is for: