Selling Sponsorships for Meetings, Events & Nonprofits
What you'll learn
- Discover sellable assets you never considered before
- Recognize the four motivations sponsors have for investing their money
- Sell comfortably and with ease, even if you're not a born salesperson
- Easily build a list of potential sponsors who have a proven interest (and budget!)
- Multiply your sales efforts by building an army of willing helpers
- Create successful and profitable sponsorship campaigns
Requirements
- Be sure to check out the sponsorship prospectus samples in Section 4! They will give you all sorts of ideas.
Description
Are you tasked with creating and/or selling a sponsorship campaign to raise funds for a meeting, event, or a nonprofit?
Whether it's your first time, or you're looking to up your game, you'll learn something new that will make your job easier and maximize your revenue potential. I'll share with you tips and tricks I've learned to sell thousands of sponsorships and earn my company and clients millions of dollars to fund their meetings, events and nonprofits.
I've learned the hard way over 20+ years, selling thousands of sponsorships. I've condensed all my wisdom into this course. You'll learn the basics, plus WAY more!
Most sponsorship campaigns have limited potential because they haven't taken a thorough assessment of their sellable assets, and they don't know the four secret motivations of sponsors. I'll show you how to do both, and how to use that knowledge to craft a sponsorship prospectus that practically sells itself. I'll walk you through some excellent sponsorship prospectus examples and show you how they were built, and why they include what they include.
Lastly, if you're not a born salesperson, I'll also share with you what I've learned over the years to make the sales process REALLY easy.
Your investment in my course will surely pay for itself in time saved, hardships avoided, and sales closed!
Who this course is for:
- This course is for meeting & event planners, nonprofit committees, or anyone tasked with creating and/or selling a sponsorship campaign.
- Whether this is your first sponsorship campaign, or you've got a lot of experience and are looking for fresh new ideas, this course will serve your needs.
Instructor
- 4.5 Instructor Rating
- 422 Reviews
- 1,969 Students
- 1 Course
Shawna Suckow, CMP, has been planning meetings, events and conventions for more than 20 years. She has a passion for sponsorships, and has sold over $20 million USD in 20 years, with her sponsorship record being $1.3M raised for a single event.
Honors include being named a 2014 Industry Trendsetter by Meetings Focus magazine, Top 25 Most Influential in the Meetings Industry in 2012, 2013 and 2014 by Successful Meetings magazine, Planners' Favorite Speakers of 2014 by M&C magazine, and one of top Top 8 Speakers of 2013 by MeetingsNet. She's published two books: Planner Pet Peeves in 2012, followed in 2013 by Supplier Pet Peeves.Today, she is the Chairwoman of SPiN, the Senior Planners Industry Network, which is now the world's largest association comprised strictly of experienced meeting & event planners - and an organization she founded back in 2008. In 2014, she visited her fifth continent as a professional speaker in the hospitality industry.
Shawna is a freelance writer for several hospitality publications on topics such as networking, mentoring, sponsorships, conference strategy, and the sales process from the customer's perspective. She speaks worldwide on these topics, and consults with all types of organizations to help them rethink how they communicate and sell to customers.
She's also an adjunct professor in the events department at DCTC, a Minnesota vocational college.
Suckow is a Colorado native who has lived in Minnesota since 1999. Personally, she thinks she is hilarious, but her kids don't agree. Her husband would describe her as incredibly impatient, and with a special talent for parallel parking.