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Social Media Success for Photographers

Name: Social Media Success for Photographers
Rating: 4.1 (9 reviews)

Learn how to grow your Photography Business with these creative social media marketing ideas and strategies

Created byDamien Franco

Last updated 12/2012

English

English [Auto],

What you'll learn

In this web course on social media strategy for photographers you'll learn why, how, and which social media platforms you should be utilizing to build a brand as a photographer, increase traffic to your photography website and blog, and how these things will bring more success to your photography business.

Course content

8 sections • 17 lectures • 3h 10m total length

Table of Contents5:59
This table of contents should help you navigate the Social Media Success for Photographers web course in the likely event you'd like to skip around or visit a particular topic.
Introduction
Damien Franco
Digital Marketing and Social Media Specialist Based in Houston, TX.
Photographer and Artist
A brief listing of topics covered and what one will gain from this web course.
Why is Social Media Important for Photographers?
Building your brand
Foster and Manage Relationships
Create Direct Sales
Improve SEO
Inspiration and Feedback
Other Hidden Benefits
Foundational Elements of Social Media
Website
Blog
RSS - what is RSS?
The 90/10 Rule of Content Sharing
The Galaxy or Satellite Theory
Tools of the Trade
Feed Readers
Buffer
Smart Phones
Content Aggregators
Social Media Dashboards
Google Analytics
Know Your Audience
Defining Your Audience
Local or National?
Businesses or People?
Women or Men?
Where Is Your Audience?
When Are They Online?
Setting Goals and Tracking Your Progress
Some Common Goals Regarding Social Media for Photographers
Benchmarking and Analytics
Metrics You Can Track
Resetting Goals
Building Your Social Media Profiles
Your About You
Your USP
What To Include In Your Profile
Your Profile Image
Creating Continuity
Filling Your Content Funnel
Utilizing Your Blog
Titles and Topics
Keywords and #hashtags
Plugins, Services, and Widgets
Filling Your Funnel
Facebook for Photographers Intro
Driving Traffic To Your Website
Showcasing Your Photography
Updating Potential and Current Clients
Should You Have A Facebook Business Page?
The Benefits Of Facebook Pages
Optimizing Your Facebook Page
Promoting Other People's Content
Building Lasting Relationships
Answers
How Often You Should Update Your Facebook Page
What is EdgeRank?
"Facebook as Your Page"
Twitter For Photographers
Should You Be On Twitter?
Become An Authority In Your Niche
The 90/10 Rule
Retweets and @Responding
#hashtag Conversations
Photographers Rocking Twitter
Haje Jan Kamps
Instagram
Jeremy Cowart
Jack Hollingsworth
Rosh Sillars
Thomas Hawk
Trevor Current
Paul R. Giunta
Google Plus For Photographers
Your Profile
Keywords And Your Local Address
Be Public
Circles
The 90/10 Rule
Reshares and +1s
Share Your Photos!
LinkedIn For Photographers
Business Professionals
Gallery and Museum Curators
Photography Buyers
Professionals In The Photo Industry
How to Build Your Profile
Build Credibility
Answers
Driving Traffic To Your Website
LinkedIn Groups For Photographers
How Many Groups Should You Join?
Posting Links
Be Helpful and Informative
Conversations
Other Social Media Sites That Matter
Flickr
500PX
Instagram
Pinterest
Bonuses
Buffer And Google Reader
Why is Social Media Important for Photographers?11:34
In this lecture we take a step back and look at the question "Why is Social Media Important for Photographers?"
We have a hard look at an underlying reason - Your website is NOT the number one destination for your potential clients.
We look at why, as a photographer, you need to be on Facebook, Twitter, LinkedIn, and Google Plus.
They key takeaways in this lecture are:
Building your brand
Foster and Manage Relationships
Create Direct Sales
Improve SEO
Inspiration and Feedback
Other Hidden Benefits
Why is social media important for you?

Foundational Elements of Social Media17:01
In this lecture we discuss foundational elements of social media for photographers. Without a solid foundation it's hard to build success in anything including a good social media strategy.
We look at some of the basic needs for most photographers and what elements are essential to bringing in eyeballs to your photography services or goods.
The key takeaways in this lecture are:
Website
Blog
RSS - what is RSS?
The 90/10 Rule of Content Sharing
The Galaxy or Satellite Theory
How solid is your foundation for marketing your photography using social media?
Tools of the Trade14:04
In this lecture we cover some of the tools of the trade that I use in my digital marketing efforts for myself (as a photographer) and my clients in the arts and photo industry.
We'll cover:
Feed Readers
Buffer
Smart Phones
Content Aggregators
Social Media Dashboards
Google Analytics
Are you using the right tools to track your goals in your social media strategy as a photographer?
Know Your Audience7:43
In this lecture we talk about the importance of knowing your audience in order to get the best return on your time when using social media marketing as a photographer.
We'll cover
Defining Your Audience
Local or National?
Businesses or People?
Women or Men?
Where Is Your Audience?
When Are They Online?
Know your audience so you can grow your audience!
Setting Goals and Tracking Your Progress6:14
In this lecture we discuss the importance of setting goals and tracking your progress.
Give yourself a goal and a metric, be objective when you do this.
We cover:
Some Common Goals Regarding Social Media for Photographers
Benchmarking and Analytics
Metrics You Can Track
Resetting Goals
Do you know where you want your social media efforts to go so you can move your photography business forward!
Building Your Social Media Profiles8:31
In this lecture we discuss the art of building your social media platforms for moving your photography business forward.
We'll discuss best practices, tips, and ideas including:
Your About You
Your USP
What To Include In Your Profile
Your Profile Image
Creating Continuity
Do your social media profiles reflect your photography brand in a way that entices people to connect with you?
Filling Your Content Funnel13:21
In this lecture we're going to talk about content that you can create and curate to increase your social media presence as a photographer.
Content is King and we'll cover:
Utilizing Your Blog
Titles and Topics
Keywords and #hashtags
Plugins, Services, and Widgets
Filling Your Funnel
To become an authority in photography on social media you should create and/or curate content that inspires, educates, and informs!

Facebook For Photographers Intro8:25
In this lecture we introduce Facebook for photographers.
We talk about how Facebook has changed in the past few years and how it affects how photographers can use it to market their photography business.
We cover:
Driving Traffic To Your Website
Showcasing Your Photography
Updating Potential and Current Clients
Should You Have A Facebook Business Page?
The Benefits Of Facebook Pages
Do you need to create a Facebook Page for your photography business?
Optimizing Your Facebook Page10:46
In this lecture we'll talk about some of the best practices and ideas to get your photography Facebook Page growing!
We discuss some basics like the idea of community and that it's okay, of course, to promote your photography but we'll also cover:
Promoting Other People's Content
Building Lasting Relationships
Answers
How Often You Should Update Your Facebook Page
What is EdgeRank?
"Facebook as Your Page"
You'll learn that an active community behind your photography business Facebook Page is the best way to increase likes!

Twitter For Photographers7:48
In this lecture we'll discuss how some photographers have garnered large followings on Twitter.
Twitter is great for national and global exposure and we'll cover:
Should You Be On Twitter?
Become An Authority In Your Niche
The 90/10 Rule
Retweets and @Responding
#hashtag Conversations
Can you tweet your way to becoming an authority photographer in your niche?
Photographers Rocking Twitter10:33
In this lecture we go over some examples of some photographers who are using Twitter like rock stars!
Examples inlude:
Haje Jan Kamps
Instagram
Jeremy Cowart
Jack Hollingsworth
Rosh Sillars
Thomas Hawk
Trevor Current
Paul R. Giunta
I also share with you my Twitter list of photographers to follow!

LinkedIn For Photographers7:57
In this lecture we discuss how you can use LinkedIn as a photographer.
Of course LinkedIn is great for commercial and B2B photographers but we'll also cover:
Business Professionals
Gallery and Museum Curators
Photography Buyers
Professionals In The Photo Industry
How to Build Your Profile
Build Credibility
Answers
Driving Traffic To Your Website
You can use LinkedIn to show your professionalism as a photographer!
LinkedIn Groups For Photographers6:55
In this lecture we give some special attention to LinkedIn Groups that can help enhance your reputation as a photographer.
We cover:
How Many Groups Should You Join?
Posting Links
Be Helpful and Informative
Conversations
Photographers can utilize LinkedIn Groups to enhance their profiles as an expert photographer!

Description

There are many photographers and photography businesses who have been utilizing social media, as part of their digital marketing strategy, to move their photography businesses forward.

However, there are many more photographers who aren't.

Are you one of those? Do find that social media is a "waste of time" or that you're not seeing growth in your followers?

Do you struggle to see the true value in creative social media marketing for your photography business?

If so, then this 3 hour course is for you.

In this web course on social media success for photographers I'll teach you how photographers with massive followings are using strategies that get them noticed. You'll learn some of the fundamentals behind using social media strategies for your photography business.

The course will cover:

● Why social media marketing is important for photographers.

● The foundational elements of successful social media marketing.

● You'll learn some of the tools of the trade I use to manage my social media accounts.

● You'll learn why it's important to know your audience.

● We'll discuss setting goals and tracking your progress.

● How to build your social media profiles as a photography business person.

● The importance of filling your content funnel.

● We'll cover Facebook, Twitter, Goolge Plus, and LinkedIn

● We'll also touch on Flickr, 500px, Instagram, and Pinterest

● ...and more!

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Who this course is for:

This web course is intended for photographers who wish to increase their business potential by utilizing best practice techniques in social media strategy.

Social Media Success for Photographers

What you'll learn

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Course content

Introduction2 lectures • 18min

Foundational Elements of Social Media for Photographers6 lectures • 1hr 7min

Facebook For Photographers2 lectures • 19min

Twitter For Photographers2 lectures • 18min

Google Plus For Photographers1 lecture • 13min

LinkedIn For Photographers2 lectures • 15min

Other Social Media Sites That Matter For Photographers1 lecture • 12min

Bonus Material1 lecture • 23min

Description

Who this course is for: