Social Media Strategy Made Simple for Small Businesses
What you'll learn
- How to set up your social media pages correctly
- How to create a simple step-by-step social media strategy that will work for your business
- How to identify where your audience is and keep them engaged
- How to stay current with the content
- What time saving tools to use
- How to connect the dots from social media to SALES!
- How to create high quality picture graphics for free without special software
- How (and what) to measure to determine your ROI (Return on Investment)
- How to integrate social media into other marketing campaigns
- Understand the foundations of Facebook, Twitter, Youtube, Google+, Pinterest, LinkedIn and Instagram
- Understand how to interact and communicate with customers on social media
Requirements
- Must have a desire to learn more about social media
Description
Together, we’ll go through the steps to create an easy to execute social media strategy perfect for your business.
No graphic design or marketing experience needed.
Whether you’re just getting started or already have a social media campaign in place, this will get you to the next level.
Attendees will learn:
- How to set up your social media pages correctly
- How to create a simple step-by-step social media strategy that will work for your business
- How to identify where your audience is and keep them engaged
- How to know what your clients are doing and what people are saying about you
- How to stay current with the content
- The psychology behind what makes someone share information online
- What time saving tools to use
- How to connect the dots from social media to SALES!
- How to create high quality picture graphics without special software
- How (and what) to measure to determine your ROI (Return on Investment)
Who this course is for:
- Those interested in understanding how social media works
- Those wanting to create a social media plan of attack
- Those just getting started with social media
- Those who are using social media, but not yet seeing the results they want
- Small business owners
- Startups
- Marketing, PR, sales and web design professionals
Instructor
- 4.2 Instructor Rating
- 205 Reviews
- 18,077 Students
- 1 Course
Darcy Sullivan is a digital marketing and design expert with over a decade of experience working with companies ranging from small businesses to large organizations.
Acting as a marketing coach, she helps small businesses, startups, and entrepreneurs put together marketing plans to help grow their businesses. She focuses on educating businesses on strategies, technologies, and provides them tools for creating an optimized presence in the traditional, social media, web, and mobile web.
Her ‘no fluff’ attitude, makes her courses perfect for businesses who want to create a clear marketing plan that’s easy to execute, in a timely manner with limited resources.
Topics she teaches include social media, public relations, branding, email marketing, SEO (Search Engine Optimization), content/inbound marketing, blogging, web design (WordPress), digital advertising, PPC (Pay-Per-Click), mobile marketing, Search Engine Marketing, lead generation, and traditional forms of marketing.
In 2011, Darcy Sullivan started the company Propel Marketing & Design, Inc. with the simple vision to help small businesses and entrepreneurs propel their companies forward. In addition to working with small businesses through Propel, she is also a public speaker and has created a number of marketing and social media workshops for small businesses, entrepreneurs, and startups.
Darcy Sullivan holds a Bachelor of Science from Purdue University, with a Major in Computer Graphic Technology, and a Minor in Art and Design.