
Join this complete social media film school to master planning, equipment, lighting, sound, cinematography, editing, and platform optimization; access slides and pdfs to start applying immediately.
Explore the course overview and modular lessons, with Q&A and timestamp notes, downloadable PDFs, and articles, plus setup tips for equipment and a studio for YouTube, Facebook, TikTok, and Instagram.
Learn to research your niche and successful channels to plan video ideas that fit trends and what works. Translate these insights into your goals and audience for faster growth.
Develop your content goals in this learning activity by defining why you create online content, your end-of-course goals, and what success looks like one year from now.
Dive into your target audience by outlining demographics, archetype, interests, online behavior, pain points, goals, and end-user needs to tailor your social media content.
Leverage ChatGPT to identify your coffee brand’s target audience, extracting demographics, location, lifestyle, and pain points, then generate content ideas and a focused marketing strategy.
** I must emphasize, please familiarize yourself with the YouTube fairuse policy! Yes you can use footage from other video but you must add to it, commentate or change it substantially and be adding (very important, not just using the content) to the content (think like a movie review channel showing clips); do not just copy big chunks of video. Link to the fairuse policy can be found search "YouTube Fairuse Policy" on Google. There is a whole lecture on this later in the course. As a rule please use original footage only or stock footage legally purchased and you have rights; but the fairuse policy does exist (different to copyright as explained later). If you are using other footage, adhere to the fairuse properly, add to it, discuss it... try not to if possible.
Explore presenter-led videos on YouTube, delivering information and entertainment through to-camera talk, B-roll, and real-world examples, while earning via ads and affiliate links across niches.
** I must emphasize, please familiarize yourself with the YouTube fairuse policy! Yes you can use footage from other video but you must add to it, commentate or change it substantially and be adding (very important, not just using the content) to the content (think like a movie review channel showing clips); do not just copy big chunks of video. Link to the fairuse policy can be found search "YouTube Fairuse Policy" on Google. There is a whole lecture on this later in the course. As a rule please use original footage only or stock footage legally purchased and you have rights; but the fairuse policy does exist (different to copyright as explained later). If you are using other footage, adhere to the fairuse properly, add to it, discuss it... try not to if possible.
Discover how YouTube Shorts become standalone, monetizable 60-second vertical videos that can be repurposed across Instagram, Facebook, and TikTok, driving traffic to long-form content.
Analyze successful TikTok case studies to learn how audience targeting and authentic, organic presentation drive engagement. Note low- and high-production styles, pre-planning, lighting, clean audio, and looping to boost retention.
Learn from past Instagram reels with case studies on vertical formats, pre-production planning, and subtle edits that help content win on Instagram and TikTok.
Discover how story posts on Instagram, Facebook, and YouTube use in-app prompts, polls, and swipe up links to boost engagement and convey brand personality.
Analyze Facebook video case studies to apply square or vertical aspect ratios and subtitles for autoplay on mobile feeds, boosting engagement and shares.
Learn to research your competitors on YouTube, map video packaging with thumbnails and titles, and build a 30-video plan via a structured research sheet that reverse-engineers audience preferences.
Learn two approaches to using ChatGPT to accelerate content creation: quick answers for speed and prompt engineering for deeper prompts, with a crash course to streamline your workflow.
Explore the main ChatGPT layout and tools, including the side toolbar, chat management, dark or light mode, and how to stop, regenerate, rewrite, and retype questions to tailor responses.
Explore prompt engineering for ChatGPT, focusing on specificity, stepwise tasks, and iterative refinement to boost output quality. Download the prompting guide to define inputs and personas for social media prompts.
Learn how prompt priming provides initial input to guide ChatGPT toward more relevant, coherent outputs, using past writing or data and examples like tropical vacations and emulated course titles.
Discover 30 concise prompts to spark video ideas, beat writer's block, and jumpstart daily routines and business insights for video creators across TikTok, Instagram, YouTube, and AI workflows.
Explore practical, repeatable prompt formulas to brainstorm new ideas and generate engaging copy for social media and newsletters, using ChatGPT to boost daily ideation and productivity.
Discover how to organize data with tabular formatting in ChatGPT, using a zero-shot, multi-step prompt to categorize factors like consistency, quality, seo, optimization, collaboration, and promotion for YouTube growth.
Use the constructive critic prompt framework to receive objective and expert feedback on your writing, with step-by-step, piece-by-piece critique that highlights improvements and guides how to refine your copy.
Learn to reverse engineer content with ChatGPT using two prompt formulas and a four-step priming process, enabling you to emulate competitors and recreate descriptions.
Discover two universal prompt frameworks for writing content with ChatGPT, including the greek style that defines role, results, goal, context, and constraints to boost output quality.
Learn a universal prompting framework that uses 'act as' personas to tailor ChatGPT outputs for audiences, tones, and formats, with refining and output customization.
Discover the OpenAI playground to bypass throttling and errors, and master completion, insert, and edit modes with presets, bracket inserts, grammar fixes, and speech-to-text transcription.
Explore how the OpenAI playground's completion and insert modes accelerate video script creation with a five-step lighting setup for filming space planning, equipment, positioning, testing, and shooting.
Compare ChatGPT-4 with legacy 3.5 to see improved reasoning, creativity, and conciseness. Explore multimodal visual input, long-form content up to 25,000 words, and stronger reasoning for higher accuracy.
Do your own research by emulating your viewer on YouTube, screenshot at least 30 thumbnails, copy 30 titles into a sheet, and note the similarities.
Discover the right equipment for your purpose, from cameras and lighting to audio, and master aspect ratios for 9:16, 16:9, and 1:1 to suit every platform.
Learn how aspect ratios shape video, from 16-9 landscape to 9-16 vertical, including 1-1 and 4-5, and how crops affect posts, reels, and shorts on YouTube, Instagram, TikTok, and Facebook.
show how to create social media videos using just your phone, comparing selfie and back camera options, cinematic and standard modes, and affordable mic and tripod setups.
Evaluate top cameras for social media at three price points, including the Lumix Gh6, the Sony ZV-1, and a GoPro, to optimize vlogging, travel content, and long-form shoots.
Explore affordable lighting options, from softbox setups under $100 to run-and-gun lights, and learn how lighting shapes image quality, shadows, and a professional look.
Compare condenser, wireless lavalier, and shotgun mics for social media, using the Shure Mv7, Rode Go To, and Rode Videomic Two.
Choose the editing software you’re most comfortable with and stick to it. DaVinci Resolve’s free version suits new editors, while Premiere and Final Cut offer strong alternatives.
Discover top mobile editing software for social media creators, from PowerDirector and Pro Mode to Adobe Rush and iMovie, including multi-track editing and pre-built templates.
Discover Julian's filming space, camera setup with prime lenses on Blackmagic forks, and a lighting plan featuring two light tubes, a hair light, and practical RGB accents for depth.
Select gear that fits your needs without delaying your work. Focus on sharpening your skills with the tools, since skill matters more than price, and apply techniques to all equipment.
Build a filming space with a diy studio blueprint, upgrading sound, lighting, and camera settings, and master composition, framing, and depth of field for a unique on-brand social media space.
Choose a permanent filming space with natural light and room for desk, lighting, and camera gear, and optimize sound dynamics to minimize echoes for clear post-production.
Gather inspiration and research to blend what you like with your unique style, avoid cookie-cutter spaces, and design a minimal, warm, professional filming space that matches your content persona.
Explore diverse backdrop ideas for video spaces, from whiteboard and neon signs to tapestries and wall wraps, and learn to match lighting, space, and style to your content.
Brainstorm and create your concept by merging your shooting space and inspirations, visualize framing from the camera, perform test shots, and adjust shelves (rectangular and circular) for deeper background.
Choose a permanent, quiet filming space and establish the setup to boost creativity and consistency. Gather inspiration, research, and your unique style to brainstorm a concept and plan.
Compile production and design purchase lists, set a budget, track prices, compare brands with reviews, and select affordable options for the next phase.
Explore my equipment purchases for video production, including the aperture 120D mark II, light dome two, sound panels, and a compact tripod, focusing on lighting quality and budget.
Discover how a studio makeover for social media videos uses leds, rgb floodlights, blackout curtains, a motorized standing desk, a raceway for cable management, and movable modular furniture.
Start shooting with the phone you have, focusing on lighting and sound over gear, and upgrade gradually; use an entry-level, adjustable light and a 24–28mm lens at f/2.8.
Explore entry-level to pro video cameras, from Canon 700D to Sony A7 III, comparing DSLR and mirrorless, full-frame benefits, 4k, autofocus, stabilization, interchangeable lenses, and budgets.
Explore budget-friendly lighting setups for beginners, from compact LED lights with diffusion and color filters to a three-pack softbox kit and a versatile tripod with a fluid head and monopod.
Explore entry-level wireless lavalier options for smartphones, wired lav mics, and shotgun mics. Upgrade to professional systems like Rode Go, Sennheiser lavalier system, Sure SM7B, and the Zoom H4N.
Navigate the Christmas phase as a chaotic, joyful unboxing of new items, blending excitement with clutter and caution while filming a sharp-object montage, setting up the next, more interesting phase.
Set up filming space by placing lighting and equipment, test aperture 120D mark II with a grid for focused or diffused light, and lock in the foreground.
Refine framing and composition by centering the subject when needed and aligning eyes to the upper third, while adjusting distance to boost connection in online content.
Choose and dress to express your personal brand as the primary item in frame, and strategically arrange secondary items to balance depth and fill the background for polished visuals.
Begin the build out stage by creating a wall background with shelves and personal props, checking framing and spacing before painting the backdrop.
Learn to create a professional filming space by painting a matte black backdrop, prepping surfaces, and styling with vintage cameras and lighting, plus blackout curtains for steady light and sound.
Understand how color, backdrop, and practical lighting shape tone and emotion for your audience, and use energizing lights to sustain energy and engagement.
Upgrade your space by eliminating reflective surfaces, installing sound-absorbing panels, and precisely mounting them to optimize voice capture and reduce echo for better video audio.
Master sound dynamics by optimizing microphone distance and room acoustics; even a $20 microphone delivers better audio when you use soft furnishings or affordable panels.
Dial in your microphone with a close, out-of-frame shotgun or lavalier setup, and set manual levels around -6 dB for clean, distortion-free audio.
Dial in lighting and camera settings to control exposure and add depth to interview footage. Position main light at 45 degrees, using diffusion and blackout curtains to balance backdrop exposure.
Compare adjusting camera exposure with increasing light intensity to control foreground brightness. See how being closer to the light and a darker background shape brightness for cinematic results.
Set a profile, like a custom or log, for neutral contrast and saturation to enable post-production adjustments, then shoot at 24 fps with 50th shutter and 5600 kelvin white balance.
shoot in manual to keep exposure neutral and skin tones true, matching 5600 kelvin lighting, using aperture of 2.8 and max ISO to control depth and noise for easier post-production.
Fine tune your filming space with a splash of background light and key light. Explore focal lengths from 24 to 50mm to find the 28mm sweet spot for balanced framing.
Discover how the social media film school approach transforms a filming space into a fully equipped studio with lighting, sound panels, and optimized camera and microphone setup.
Hide messy cables with a cable hider and cable freeway to improve your background. Upgrade with a minimal monopod tripod, LED strips, and organized power management to elevate your space.
Discover a small-space filming hack turning a desk into a studio. Use low-angle camera on a tripod with wide lens and one light source to elevate your shot.
Plan, shoot, and edit four YouTube formats—vlog, presenter-led, b-roll stock-footage, and short—through step-by-step production, guided by prior research and a shadowed editing process.
Plan every video with an 11-step, five-section structure to boost retention and speed up filming and editing, while building audience familiarity for your vlogs.
Learn to film a street vlog on location with a phone setup, a five-step plan, varied shot types, B-roll, and music strategies to boost retention and engagement.
Master a seven-step vlog editing process, from dit and laying down the first edit to neatening, adding music, text, graphics, and b-roll, followed by a final check and export.
Plan a step-by-step vlog with shot-by-shot planning, steel and moving shots, and tempo-driven music to engage viewers; use copyright-free music from YouTube audio library, plus concise outro to boost retention.
Plan a presenter-led YouTube video with a strict nine-point structure, including opening, three sections, a bonus, and clear timing to maximize retention and simplify editing.
Film a presenter-led video with a dslr setup, bright lighting, and b-roll; structure an intro, three key points, and a concise call to action, then edit for pacing and thumbnails.
Master a nine-step, presenter-led video edit for YouTube by organizing footage, rough-cutting, neatening flow, overlaying b-roll, adding text and graphics, and finishing with music and export.
Break down how Mr. Beast grew to 133 million subscribers with three steps, tenacity, and analytics-driven research, plus a bonus on applying these learnings to your channel and growth.
** I must emphasize, please familiarize yourself with the YouTube fairuse policy! Yes you can use footage from other video but you must add to it, commentate or change it substantially and be adding (very important, not just using the content) to the content (think like a movie review channel showing clips); do not just copy big chunks of video. Link to the fairuse policy can be found search "YouTube Fairuse Policy" on Google. There is a whole lecture on this later in the course. As a rule please use original footage only or stock footage legally purchased and you have rights; but the fairuse policy does exist (different to copyright as explained later). If you are using other footage, adhere to the fairuse properly, add to it, discuss it... try not to if possible.
** I must emphasize, please familiarize yourself with the YouTube fairuse policy! Yes you can use footage from other video but you must add to it, commentate or change it substantially and be adding (very important, not just using the content) to the content (think like a movie review channel showing clips); do not just copy big chunks of video. Link to the fairuse policy can be found search "YouTube Fairuse Policy" on Google. There is a whole lecture on this later in the course. As a rule please use original footage only or stock footage legally purchased and you have rights; but the fairuse policy does exist (different to copyright as explained later). If you are using other footage, adhere to the fairuse properly, add to it, discuss it... try not to if possible.
** I must emphasize, please familiarize yourself with the YouTube fairuse policy! Yes you can use footage from other video but you must add to it, commentate or change it substantially and be adding (very important, not just using the content) to the content (think like a movie review channel showing clips); do not just copy big chunks of video. Link to the fairuse policy can be found search "YouTube Fairuse Policy" on Google. There is a whole lecture on this later in the course. As a rule please use original footage only or stock footage legally purchased and you have rights; but the fairuse policy does exist (different to copyright as explained later). If you are using other footage, adhere to the fairuse properly, add to it, discuss it... try not to if possible.
** I must emphasize, please familiarize yourself with the YouTube fairuse policy! Yes you can use footage from other video but you must add to it, commentate or change it substantially and be adding (very important, not just using the content) to the content (think like a movie review channel showing clips); do not just copy big chunks of video. Link to the fairuse policy can be found search "YouTube Fairuse Policy" on Google. There is a whole lecture on this later in the course. As a rule please use original footage only or stock footage legally purchased and you have rights; but the fairuse policy does exist (different to copyright as explained later). If you are using other footage, adhere to the fairuse properly, add to it, discuss it... try not to if possible. Add to it more so than in this example video even.
Plan your short with a beginning, middle, and end using a three-act structure to tell a complete story and map shots and voiceover for fast pacing.
Film a phone-based YouTube short on a Bangkok street, following a step-by-step plan from opening wide shots to on-location audio and front, back, and wide camera tests.
Organize your footage and lay down a rough edit to craft a 59-second YouTube short. Add voiceover, text, graphics, and B-roll, then export at 9:16 with music.
Test the iPhone 13 Pro for vlogging, comparing front and back cameras, wide and standard, cinematic mode, 4K, and on-board audio in varied conditions to post the final video.
Discover how to build a full-time YouTube career, from planning and niche research to monetization, sponsorships, and audience strategy across ages and regions, including Thailand.
Plan, film, and edit a YouTube video by aligning with audience, purpose, and niche; script each section, and tailor edits for uploading and repurposing as reels.
Use ChatGPT to generate YouTube video ideas, titles, descriptions, and tags, and learn how to optimize metadata to improve discoverability.
Explore how to generate a YouTube video script with ChatGPT, using it as a base for planning, including eight-minute scripts and stock footage integration.
Use ChatGPT to generate optimized YouTube titles that boost click-through rates and impressions with terms like street food and Thailand. Start with a title and thumbnail to guide video creation.
Discover how to use ChatGPT to generate YouTube video tags as metadata, balancing short and long tags within 500 characters. Learn prompts, upload tips, and starting-channel seo for early impressions.
Learn to craft optimized YouTube video descriptions with ChatGPT. Boost searchability with keywords, proper English, chapters, and hashtags to improve channel discovery.
Learn from an expert guest lecturer how to properly use the TikTok app, including content planning, filming, editing, and analytics, with a practical path from fundamentals to shooting techniques.
Use the algorithm boost template to increase views, engagement, and audience retention across vertical format videos on TikTok, YouTube Shorts, and Instagram Reels, with hooks, trends, and concise outros.
Explore the TikTok home tab to understand the for you page, following feed, and the essential search tool for finding accounts, sounds, and hashtags to inspire content creation.
Explore TikTok's newly added friends tab, where you see videos from people you follow who also follow you, helping you connect with mutual friends.
Edit your TikTok profile by updating photo, name, username, pronouns, bio, and website, then explore analytics, creator tools, Q&A, and playlists.
Master the TikTok posting tab, from camera to story, templates, and live streaming, then enhance videos with sounds, effects, green screen, and strategic sound choices.
Learn to make a viral TikTok with built-in effects, trending sounds, and casual authenticity. Use hashtags, trends, and prompts to boost engagement while posting more often, not aiming for perfection.
Write down everything you're passionate about to identify a niche for your social media content. Remember TikTok's vast audience supports many niches, so pick what you love to avoid burnout.
Build a consistent filming schedule to grow on TikTok. Schedule daily time blocks, film and post regularly, and focus on quality to increase viral potential.
start making tiktoks, stay consistent, post your first three videos, have friends watch fully and engage, then repurpose to instagram and youtube shorts by linking accounts.
Pick a niche, such as home decor, and brainstorm ideas from trends and blogs. Film with a ring light, edit in TikTok, and analyze the first three seconds.
Explore your niche by researching home decor trends on Google and Pinterest, then translate ideas into TikTok videos about decor, gallery walls, and pillow combos to attract viewers.
Brainstorm actionable TikTok video ideas by researching your niche, analyzing viral meal prep videos and hashtags, and crafting compelling first three seconds; start with one idea and film, iterating.
Outline a TikTok video structure, plan the first three seconds as a hook, and list five home-office items (webcam, ring light, notebook, keyboard and trackpad) concisely.
Learn to film a high-energy TikTok intro using a ring light and iPhone camera, keep a clean background, and edit with built-in effects for posting.
Edit a TikTok video with splice’s free features and in-app text effects, then highlight home office essentials like a 1080p webcam, ring light, keyboard, mouse, notebook, and chair.
Plan and post effective TikTok content by reviewing analytics and refining hooks in the first three seconds. Use overlays, 1080p export, and captions, sounds, hashtags, and cover to boost engagement.
Analyze your TikTok analytics to improve video performance by optimizing watch time, distribution across the following and for you pages, and leveraging trending sounds.
Learn to monetize TikTok through creator fund eligibility with 10,000 followers and 100,000 views in last 30 days, and pursue brand deals, mailing lists, Amazon affiliate marketing, and app referrals.
Plan, film, and post math content on TikTok with a Notion planning system, sorting ideas by view count using Google and YouTube for inspiration.
Plan and film a TikTok lesson on multiplying fractions by presenting three examples, using a simple editing workflow with pdf and word tools, and inviting viewer comments.
Film your TikTok content with a clean one-take approach using screen capture and on-screen annotations, then edit with a popular TikTok song, keeping no audio during filming.
Edit your TikTok content on iPhone with Splice, trim to 15 seconds, speed for engagement, then export in 1080p and post using on-screen text options.
Upload the final video to TikTok, choose a fitting sound, and adjust the volume. Add a caption and title, avoid promotional text, choose discovery hashtags, and ensure high quality uploads.
Plan, shoot, and edit upgraded TikTok content using the algorithm boost template, craft a strong video concept, and apply techniques to film and post with a phone or camera.
Discover a hands-on workflow for creating Instagram reels and stories, plan content with a downloadable pdf, and compare desktop versus Instagram editing, using ChatGPT to speed production.
Plan your Instagram reel by drawing inspiration from trends and other creators, outline shots and audio, and aim for a cinematic looping concept with hero studio shots.
ChatGPT guides filmmakers in filling a shooting outline for three Instagram videos for the filmmaking audience, outlining lighting techniques, DIY filmmaking gear, and genre-specific approaches.
Set up Instagram Reels with 60 fps, a 16–35mm f/2.8, auto focus, vertical framing, and ISO around 1600, while using 1/100 shutter for stable, cinematic footage.
Master a studio filming workflow with foreground and background framing, rack focus, close-ups and wide shots, plus dynamic camera moves, and stabilize footage with Warp Stabilizer in Premiere.
Create your Instagram reels project in Premiere, import all footage, interpret 60fps to 24fps for slow motion, rotate and reframe to 1080 by 1920, then export ready for online upload.
Discover how to pull selects in Adobe Premiere CC for Instagram Reels by trimming raw footage, cutting to quick two-second shots, setting in and out points, and reviewing the edit.
Pull selects and trim in/out, color code shots for looping intros and outros, and back up sequence. Import Instagram audio, sync to beats in Premiere, and craft the rough edit.
Refine Instagram reels with advanced editing in Adobe Premiere Pro CC: stabilize footage with Warp Stabilizer, color correct for brightness, and create seamless loops using masking, feathering, and time remapping.
Apply a Lumetri color adjustment layer to harmonize exposure, highlights, saturation, and white balance across clips, then export a vertical 1080x1920 Instagram reel at 320 bitrate.
Learn to assemble a two-shot Instagram reel by importing and editing in Adobe Premiere CC, create a seamless cut, adjust speed, and export to Instagram.
Learn to split clips into two, set endpoints and outpoints, align audio, and export in a vertical ratio for mobile sharing using Premiere and the Instagram editing app.
Guides posting Instagram reels using the plus button, with options like post, story, or reel, and editing tools such as music, filters, speed, layout, timers, stickers, and dual mode.
Learn two Instagram reels workflows: import a premiere-exported clip synced to trending audio, or use saved audio to match the trend; then add captions and a cover image.
Use ChatGPT to craft catchy Instagram descriptions for short videos from your at-home filming studio, refine outputs for your audience, and create curiosity-driven captions that boost reels and post engagement.
Master Instagram reels by crafting descriptions, tagging people and brands like Blackmagic and Yamaha, tagging products such as GoPro, choosing topics, adding Beverly Hills location, and scheduling high-quality posts.
Upload your Instagram Reels by selecting the saved sound, finalizing edits with text and filters, adding a caption and location, tagging people and products, and sharing with the seamless loop.
Plan and post Instagram stories with a simple outline, featuring a vertical iPhone equipment montage. Engage filmmakers with a question overlay and batch-create pre-production for multiple weeks.
Follow a hands-on, in-app filming workflow for Instagram stories, capturing multiple clips with lens and camera swaps while maintaining consistent framing, and prepare for editing in the Instagram app.
Edit Instagram stories by trimming clips to 0.5–0.6 seconds and syncing with a track. Extend to six seconds by duplicating the clip in Reels, then add music and a prompt.
Create engaging Instagram stories by adding music and sound effects, tagging people, using location and hashtags, customizing with questions and filters, and sharing to your audience.
Apply the chapter’s lessons to plan, film, edit, and post Instagram reel or story. Create a concept, set up a filming space, and shoot with your phone or camera, post.
Explore Facebook video best practices, including a three-minute length and the 1:1 square (with 4:5 as alternative) aspect ratio, and learn to repurpose a YouTube vlog for Facebook.
repurpose a youtube vlog into a facebook post by resizing to square 1:1, trimming to about three minutes, and adding music, text, b-roll, graphics, then exporting for upload.
Learn a shot-by-shot vlog workflow with a written plan, steel shots, moving shots, music tempo choices, high and low angles, and B-roll to keep viewers engaged.
Learn how to upload and optimize a Facebook video step-by-step, including title, tags, thumbnail, captions, and posting from Instagram for cross-platform synergy.
Plan and film a two-part Facebook story by capturing a boomerang setup and a selfie boomerang, then save to your photo album for editing and posting.
Import boomerangs into Facebook, apply Paris filter, add music and timing, use stickers and Canon tag with location, and post a linked second story featuring the setup text.
Plan, film, edit, and post your upgraded Facebook story using a Facebook-optimized concept, a prepared location, and your phone or camera, applying the techniques covered in this section.
Celebrate completing the main course and dive into a mini course on YouTube content creation and production, then explore the bonus lecture with additional offerings.
Explore how YouTube and creators monetize via ad revenue, CPM/RPM, and monetization streams—memberships, donations, merchandise, digital products, and external platforms—driving impressions and growth.
Explore how the YouTube algorithm uses click-through rate and watch time to determine impressions, and how thumbnail, title, and topic influence viewer clicks.
Identify and avoid harmful YouTube practices like sub-for-sub groups, mis-targeted ads, posting, and fake traffic. Plan with research to reach the right audience and build a tight niche and avatar.
Plan and research early to accelerate growth by studying others' wins, then define your niche, branding, video style, and title ideas.
Pinpoint a tight, loving channel idea tied to your authority and monetization goals. Use the cheat sheet and a channel avatar to guide focused, consistent content.
Create a channel avatar, a watching character, to define your audience by gender, age, location, interests, and niche; name them like Sarah in the USA and research your topics.
Develop a consistent channel branding by researching niche aesthetics, choosing colors, fonts, music, and sound effects, and building a mood board to attract and retain your audience.
Plan, research, and backward-engineer your video style to match your niche, then design a research-based structure, setup, pace, and length for YouTube monetization.
Discover how to identify your first 30 video topics using audience research, analyze top and emerging channels, and create 30–100 titles and matching thumbnails with proven patterns.
Set up your YouTube channel with a dedicated Gmail, choose a brand or personal account, and configure your channel name, handle, and YouTube studio essentials.
Research your niche by studying similar channels, thumbnails, titles, and viewer recommendations; create a fresh research account, analyze patterns, and define your channel branding based on observed trends.
Discover the YouTube studio back end, mastering analytics, branding, content management, playlists, subtitles, and settings to grow your channel and tailor audience insights.
Design your channel art and branding by aligning fonts, images, and colors in YouTube studio. Use 2560x1440 for art and 98x98 for the avatar, optimized for mobile, desktop, and TV.
Learn to craft a concise, conversational YouTube channel description and one-line summary, optimize metadata with tags and social links, and provide contact details to drive discovery.
Learn to use your channel trailer and a featured video to convert non-subscribers and engage returning subscribers with an entertaining, archetypal trailer, plus monetization and the partner program.
Learn how to set up monetization on YouTube by joining the YouTube Partner Program, meeting 1000 subscribers and 4000 watch hours, and handling ads, memberships, shopping, and copyright basics.
** I must emphasize, please familiarize yourself with the YouTube fairuse policy! Yes you can use footage from other video but you must add to it, commentate or change it substantially and be adding (very important, not just using the content) to the content (think like a movie review channel showing clips); do not just copy big chunks of video. Link to the fairuse policy in the first lecture description or search "YouTube Fairuse Policy" on Google. There is a whole lecture on this later in the course. As a rule please use original footage only or stock footage legally purchased and you have rights; but the fairuse policy does exist (different to copyright as explained later). If you are using other footage, adhere to the fairuse properly, add to it, discuss it... try not to if possible.
Navigate the YouTube Studio dashboard to review analytics, comments, subtitles, and recent uploads, and track views, watch hours, and subscribers.
Navigate the YouTube content tab to manage videos, analytics, and comments; adjust visibility, check copyright flags, and organize videos, lives, posts, playlists, podcasts, and promotions for your channel.
Analyze analytics basics for a growing channel, including overview metrics like views, watch time, and subscribers, date ranges, real-time stats, and audience research.
Manage comments, including held for review and mentions, and engage by liking, replying, or reporting. Understand subtitles listing videos by language and how to set them up during upload.
Navigate copyright and earnings on YouTube by reviewing the copyright and earnings tabs, handling removal requests, and tracking earnings toward the partner program as you grow subscribers and watch hours.
Explore customization of your social media channel, including branding basics and channel art, and use YouTube's audio library to find copyright-free music with no attribution required.
Navigate YouTube studio settings to configure channel tags, default currency, upload defaults, and permissions; manage community moderators, hidden banned users, and agreements, including holding comments for review.
Structure your perfect YouTube video by planning the opening, topic, intro, title, thumbnail, description, tags, and end screens through a step-by-step checklist.
Define a tight, unchanging video topic aligned with your avatar, then package each video with a compelling title and thumbnail to maximize clickthrough and viewer retention.
Design attention-grabbing thumbnails like movie posters, using bright colors, expressive faces, and minimal text to maximize clicks. Plan thumbnails first to intrigue without repeating the title and align with research.
Learn to craft YouTube titles for search and discovery using a three-part template (niche term, clickbait word, and info provided), with examples and guidance to adapt by niche research.
Capture viewers in the first 15 seconds by reaffirming the click and delivering exactly what the title promised. Use retention analytics at 15 and 30 seconds to repeat successful openings.
Master the first 15–30 seconds to boost retention and watch time, drive more impressions and earnings, and implement a concise video roadmap with five clear points to structure your content.
Discover an editable eight-minute video structure template with sections, timing, and calls to action to boost retention, monetization, and consistency across your niche videos.
Discover how pace, edits, and style drive social video across vlogs and info formats. Apply fast cuts, overlapping sentences, text on screen, and branding to engage younger audiences.
Craft a human, conversational video description that starts with the key term, includes links and affiliate links, and uses tags and metadata to boost discovery on YouTube.
Learn how tags function as metadata on YouTube to describe your video, using keyword strings, and tools like TubeBuddy or Vidiq with AI or ChatGPT variations, within 500 characters.
Explore how YouTube cards function as clickable prompts linking to videos, external sites, or affiliate pages, and learn optimal timing and usage during uploads to boost engagement.
Discover how end screens drive watch time, impressions, and revenue by linking to other videos, subscriptions, or websites, with customizable layouts and timing for optimal retention.
Determine release timing based on your avatar and country, publish consistently at a chosen evening time. Adjust from YouTube analytics as data accumulates to maximize views and engagement.
Enable YouTube's automatic English subtitles after upload, then duplicate and edit for accuracy. Add subtitles in other languages to reach international viewers, guided by your avatar and analytics.
Explore whether to promote YouTube videos on external social media like Facebook, Instagram, and TikTok, and learn to grow independent audiences by repurposing content across platforms.
Discover YouTube optimization tools like TubeBuddy and VidIQ, and learn to use tags, titles, and thumbnails with A/B testing and data-driven insights to boost launches.
Upload a video step by step on YouTube, covering title, description, thumbnails, tags, chapters, end screen, cards, comments, monetization basics, and scheduling options.
Learn how to go live on YouTube, choose public or subscribers-only broadcasts, schedule streams, set up titles, thumbnails, and live chat options.
Master the YouTube analytics that matter, focusing on click-through rate and watch time to optimize thumbnails, titles, and video structure for growth, impressions, and subscriber gains.
Have you been wanting to create social media content but you don’t know where to start?
Are you ready to plan, light, film, edit and release incredible looking content to TikTok, Instagram Reels, Instagram Stories, YouTube, YouTube Shorts, Facebook, and Facebook Stories?
Perfect! You’ve made it to the right course!
In this complete Social Media Film School, we'll work together to develop your skills as a filming and editing pro and supercharge your content creation process with ChatGPT 4 and other extremely powerful AI tools!
By the end of this course, you will have learned the following skills:
Learn the fundamentals of posting to TikTok, Instagram, YouTube, and Facebook.
Choose the perfect gear for your content or maximize your skills with the gear you already own.
Create your own filming studio setup with the perfect camera angle, lighting, background, and sound quality.
Plan, film, edit, and release your own high quality videos with cutaway shots on YouTube.
Strategize and film shareable TikTok videos with our expert guest speaker that has over 1.8m TikTok followers.
Brainstorm, outline, film, and post Instagram Stories and Reels that are optimized for your specific audience.
Properly use Facebook Stories to generate exciting and shareable content that drives engagement.
You'll also learn how to use AI tools create content like never before:
Cut the time needed in half to research topics, genres, and niche's to create videos for using ChatGPT 4.
Use ChatGPT 4 to quickly narrow down your target audience so you can create more engaging content.
Remove the barriers of coming up with content ideas and generate endless amounts of new ideas.
Instantly create titles, descriptions, and newsletters for your specific audience using ChatGPT 4.
Our biggest goal for you:
The goal of this course is to give you the skills and knowledge you need to plan, create, and share videos with the world that you are truly proud of!
You'll have lifetime access to:
21 hours of learning content
192 in-depth video lessons
53 downloadable assets
6 online articles
5 page algorithm boost guide
Lifetime access to the tutorials and assets
Updates to all future course materials
One on one with me in the Q&A section
If you want to create content faster than ever before, save years of trial and error making your videos, dramatically improve your production quality, and share videos that you are truly proud of... then this is the course for you!
We'll see you inside!
Update for YouTube Fairuse Policy:
** I must emphasize, please familiarize yourself with the YouTube fairuse policy! (if it is your aim to use other content on YouTube). Yes you can use footage from other video but you must add to it, commentate or change it substantially and be adding (very important, not just using the content) to the content (think like a movie review channel showing clips); do not just copy big chunks of video. Link to the fairuse policy can be found search "YouTube Fairuse Policy" on Google. There is a whole lecture on this later in the course. As a rule please use original footage only or stock footage legally purchased and you have rights; but the fairuse policy does exist (different to copyright as explained later). If you are using other footage, adhere to the fairuse properly, add to it, discuss it... try not to if possible.