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Simple SEO: Search Engine Optimization Made Simple
Rating: 4.4 out of 5(31 ratings)
2,692 students
Created byManny Sarmiento
Last updated 2/2016
English

What you'll learn

  • You will dramatically improve your search engine (SEO) results with what you will learn in this seminar. In this seminar we will cover the following topics:
  • What Google and the other Search Engines are looking for in your web site How to choose a web site designer and how to make sure they do a great job for you
  • Comparing html design platforms for web sites. Options available for designing. The basic mechanics of building a web site that the search engines like.
  • All the web site elements required for good SEO How to read the "Source" of a web site.
  • How to find the keyword that people are actually searching for How to submit your web site to the search engines Increase your web site rankings.
  • How to incorporate Social Media Marketing strategies with your SEO strategies for maximum search engine rankings.

Course content

1 section • 13 lectures • 2h 17m total length

  • SEO Search Engine Optimization Made Simple Introduction9:04

    A short history of SEO, from the days of Yahoo dominance to Google's algorithm changes in May of 2010 and what today's SEO world looks like and what it means to you.

  • Where SEO Results Really Come From!15:53

    Learn where real SEO results come from. Examples of results and the promises of the SEO "gurus". What to watch for when dealing with someone promising you guarantees on Google. A hint as to how Social Media works for SEO and how keywords are important for Google search results.

  • How Much Should You Pay for SEO Services?8:38

    Should you pay for SEO services. Why monthly optimization is not required. Keywords and profiles in your Social Media profiles. Information on the New Media and New Marketing in your marketing efforts.

  • The Secret to Google is…12:15

    What is the Secret to Google? This lesson defines what Google wants in your website structure. Here is what Google wants:

    A Real, Keyword-Rich, Relevant, Target Market and Homogeneous website. We define what this means in this lesson. Follow these guidelines and Google will love you!

    Learn the best resources for real SEO information and being careful about third-party SEO information.

  • It All Begins with Your Web Site! How Designers Design17:05

    It all begins with your website structure and design. What are the best ways to design websites for SEO? We examine the good, the bad and the ugly of website design for SEO and conversion.

    Checking and monitoring your listings and using it for SEO. What is WordPress and what are the benefits of designing your website using WordPress?

  • Search Engine Results Page (SERPS)6:18

    Examining the Search Engine Result Page (SERP). What is Pagerank PR and why it's important to you. The importance of backlinks and what to do and not do to gain these links. How to legally build these backlinks. Slideshare.net as an example of third-party sites that help with SEO

  • Backlinks for SEO19:57

    The relevance of backlinks for SEO (continued). How to determine how many backlinks you have pointing back to your website. More examples of tools to create high value backlinks to your website for SEO.

    Examining the Google Webmaster Tool and how to use basic tools of the Webmaster Tool. This tools will help with SEO optimization and shows you problems and improvements on your website.

    The importance of an XML sitemap for SEO. How to create and verify your XML sitemap on Google Webmaster Tool.

  • Broken Links Backlinks “404” Errors & It’s Importance to SEO2:36

    The importance of "404" errors and how to use the Google Webmaster Tool to find and fix 404s. Other fixes for your website.

  • Keywords and Content - Content is Definitely King18:03

    The importance of relevant keywords and content on your website. How to use the Google Adwords Keyword Planner tool to determine the keywords your target market searches for and how to create a master set of keywords and download as an Excel spreadsheet.

    How to reverse engineer the number one search result on Google Search result.

    When and where you should use the keywords you researched, found and downloaded.

  • What Google Wants! Important Elements for SEO19:22

    The Simple SEO Checklist explained and what Google wants explained: Where to use the master keyword list you created.

    We examine a real-life, keyword-rich, well structured result example of great SEO on-page structure. How to view the source to find the items on the Simple SEO Checklist. This module will help you examine your website to determine how well your website is structured (HTML) for SEO.

    These are the items that we will look for in the website examined on this lesson:

    • What Google Wants! (Download the SIMPLE-SEO Checklist)
      • Keyword Rich Title
      • Keyword Rich Description
      • Keyword Meta Tag?
      • <H1> <H2>
      • Keyword Image Files Names
      • Keyword Image Alt-Tags
      • Internal Links / External Links
      In this lesson we also learn how to submit your site to Google, Bing and Yahoo after your website has been well structured and is 90 percent complete.
  • Social Media SEO1:45

    In this lesson we talk about of the importance of Social Media for SEO and we give you some examples of the Social Media sites and tools to use for SEO. (Part 1)

    • Social Media SEO
      • a)Social Network Posts Drive Traffic
      • b) Social Bookmark Backlinks
        • i) “Nofollow” vs. “Dofollow”
      • c) Social Media Site Profiles
      • d) Marking Your Spot on the Web
        • i) Keyword Rich Profiles
      • e) Social Media Press Releases
      • f) Blogs
      • g) Tweet Your Website Content vs.
        • i)Blog or Articles
      • h) Article Marketing for Backlinks
        • i)EzineArticles.com
  • Social Media that Make an SEO Difference1:52

    In this lesson we talk about of the importance of Social Media for SEO and we give you some examples of the Social Media sites and tools to use for SEO. (Part 2)

    • Social Media that Make an SEO Difference
      • a)YouTube
      • b) Blogs
      • c) Facebook and LinkedIn
        • i)The Law of Large Numbers & Traffic
      • d) Google Business
      • e) Images (Google Search)
      • f) Social Bookmarks
        • i)Delicious, Digg, Technorati, Stumbleupon, others
      • g) Local Directories
        • i) Merchant Circle, Google, Yahoo, Bing Local
        • ii) www.localdirectoriesmarketing.com
        • iii) Do Not Pay for Local Directories Individually!!!
      • h)Social Media Press Releases
        • i)PRLog.com, 24-7PressRelease.com
        • ii)As Fast as 7 Minutes
      • i) Blogs
        • i)Faster Indexing
        • ii)Ping (Everything)
  • The SEO Keyword Rich Game Plan4:14

    In this lesson we put it all together and show you what a real SEO Game Plan should look like:

    • The SEO Keyword Rich Game Plan
      • Optimize Your Web Site
        • Change URL if Necessary
        • Long-Tail URL
        • Optimization Points (240+)
      • Change Structure of Your Site
      • Create 100 SB/SN “DoFollow” Profiles
      • Create YouTube Channel
        • Upload Videos
      • Start a Blogger Blog
        • Claim and Ping that Blog
      • Learn Social Media Marketing Skills
      • Send a Social Media Press Release Weekly
      • Social Media “Shock and Awe”
        • Get Busy!
      • Create a Game Plan!
      • Schedule It!

      Watch for future Udemy courses, including Social Media Mastery and other practical, useful New Media and New Marketing. Visit my websites at www.NewMediaNewMarketing.com / www.newmedianewmarketing.blogspot.com and www.CertificationInSocialMedia.com .

    Thank you for taking my Simple SEO Udemy course! See You Soon!

    Manny Sarmiento - aka, Social Media Mann(y)

Requirements

  • Download our "Simple SEO Checklist". You will use it to follow along with the sections on website structure. Be ready to take lost of notes! This is a REAL course with REAL concepts that work! No B.S. and no nonsense!
  • This Simple SEO Course will simply and demistify your SEO knowledge so be ready to relax, take lots of notes and relax... Your business will benefit, and so will your bottom line!

Description

You will dramatically improve your search engine (SEO) results with what you will learn in this online course. In this course we will cover the following topics:

    • What Google and the other Search Engines are looking for in your web
      site
    • How to choose a web site designer and how to make sure they do a
      great job for you
    • Comparing html site to Flash, PHP and design platforms for web sites
      Options available for designing web sites yourself
    • The basic mechanics of building a web site that the search engines like
    • All the web site elements required for good SEO How to read the "Source"
      of a web site
    • How to find the keyword that people are actually searching for
    • How to submit your web site to the search engines Which tools work to help
      increase your web site rankings
    • How to incorporate Social Media Marketing strategies with your SEO
      strategies for maximum search engine rankings

Who this course is for:

  • The "Simple SEO" 2016 course is meant for Entrepreneurs, Marketing Managers, Business Owners, CEOs who want to understand how SEO really works in layman's terms and want to get real results on a Google Search.
  • If you are expecting for me to promise you number one on Google, that's not going to happen! Because no one can fulfill that promise. And if they promise you guaranteed #1 on Google they are probably lying to you!

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