Shopify and Growth Marketing Setup 101
- Shopify Store and Login
This course will give you the fundamentals you'll need to be successful in setting up and managing paid advertising channels as well as your eCommerce site performance.
In Section 1, you'll learn how to set up channels like; Google Ads, Google Shopping and Facebook Ads.
In Section 2, you'll learn what you need to do in order to build the site you need to earn revenue by applying specific tactics for increasing your Average Order Value, Revenue Per User, and utilizing Product Recommendations.
Who this course is for:
- Beginning Users of Shopify who want to market their products
- 10:43Social Ads Setup
- 21:09Google Ads and Google Shopping Ads Setup
Mike Schmutz is the Head of Growth at diff and has been working with eCommerce, B2C, and B2B clients and websites for over 10 years helping to optimize and increase conversion rates.
Mike has been certified and worked in almost all Optimization systems, including Optimizely, Dynamic Yield, VWO, Monetate, Google Optimize, and Adobe Target. He has a deep background in data analysis and analytics and brings that into CRO and Optimization programs for clients to utilize automated data systems in order to optimize performance on sites and apps.