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Shopify and Growth Marketing Setup 101
Rating: 4.1 out of 5(54 ratings)
6,255 students

Shopify and Growth Marketing Setup 101

Learn how to set up your advertising for Google Ads, Google Shopping and Facebook, as well as other growth strategies.
Created byMichael Schmutz
Last updated 10/2019
English

What you'll learn

  • How to set up Facebook, Google Ads, and Google Analytics in Shopify
  • How to start building campaigns for your Shopify Store
  • How to increase Average Order Value (AOV) for your store

Course content

2 sections5 lectures1h 3m total length
  • Social Ads Setup10:43

    This lecture will review how you can get your Shopify store set up correctly for advertising.

  • Google Ads and Google Shopping Ads Setup21:09

    This lecture will review different tactics for increasing the Average Order Value of your Shopify store

Requirements

  • Shopify Store and Login

Description

This course will give you the fundamentals you'll need to be successful in setting up and managing paid advertising channels as well as your eCommerce site performance.

In Section 1, you'll learn how to set up channels like; Google Ads, Google Shopping and Facebook Ads.

In Section 2, you'll learn what you need to do in order to build the site you need to earn revenue by applying specific tactics for increasing your Average Order Value, Revenue Per User, and utilizing Product Recommendations.

Who this course is for:

  • Beginning Users of Shopify who want to market their products