How to Build Effective Sales Channels

SHOES Framework: Search, Hire, Onboard, Execute, Scale.
Free tutorial
Rating: 4.8 out of 5 (4 ratings)
389 students
1hr 2min of on-demand video
English [Auto]

Market Research Skills: How to find your best new partner
Hiring and Negotiation Skills: How to convince the right partner to join your channel
Onboarding Techniques: How to get most and fast from your new partners
Execution Strategies: Drive performance, growth and motivation in your new partners
Scaling Knowledge: How to scale your channel, but not to damage established business
Practical Tools and Techniques: examples from real experience in several countries


  • Basic understanding of sales and marketing processes in B2B


Elevate your expertise in channel development with our comprehensive course, "How to Build Effective Sales Channels: SHOES Framework: Search, Hire, Onboard, Execute, Scale". This meticulously designed program is the ultimate resource for business development professionals, sales executives, channel managers, and anyone passionate about creating and nurturing effective partnerships.

At the heart of this course is the SHOES framework, an innovative approach to partnership development that encompasses Search, Hire, Onboard, Execute, and Scale. Each module of the course delves deep into these critical stages, providing you with a strategic blueprint to identify potential partners, forge mutually beneficial agreements, onboard partners with efficiency, drive performance, and scale your partnership program to achieve unprecedented growth.

Key Highlights of the Course:

  1. In-Depth Understanding of the SHOES Framework: Gain comprehensive insights into each phase of the SHOES framework, learning how to apply these principles to foster successful business development.

  2. Effective Market Research Techniques: Learn the art of conducting market research to uncover potential channel partners and lucrative market opportunities, ensuring your partnerships are both strategic and profitable.

  3. Acquisition of Hiring and Negotiation Skills: Master the skills necessary for hiring and negotiating with potential partners, ensuring agreements are favorable and sustainable for both parties.

  4. Efficient Partner Onboarding: Discover strategies to efficiently onboard new partners, equipping them with the necessary training and resources for a fruitful collaboration.

  5. Execution of Successful Channel Strategies: Learn how to execute channel strategies effectively, utilizing management techniques that drive performance and foster long-term success.

  6. Scalability of Your Channel Program: Explore methods to scale your channel program, identifying growth opportunities and devising strategic plans to capitalize on them.

  7. Troubleshooting and Future Trends: Develop the ability to troubleshoot common issues within channel development, such as conflict resolution and performance management, while staying ahead of future trends and technological advancements in channel development.

What Sets This Course Apart?

  • Theory Meets Practice: The course balances theoretical knowledge with practical examples and case studies, ensuring you can apply what you learn in real-world scenarios.

  • Interactive Learning Experience: Engage in interactive sessions where you can ask questions, share experiences, and learn from peers, fostering a dynamic learning environment.

  • Future-Ready Skills: Equip yourself with knowledge of upcoming trends and how to integrate new technologies into your strategy, keeping you ahead in the rapidly evolving landscape of channel development.

  • Accessible to All: Whether you're just starting out or looking to refine your expertise, this course caters to all levels of experience. And the best part? It's completely free.

By the end of "How to Build Effective Sales Channels: SHOES Framework: Search, Hire, Onboard, Execute, Scale", you'll possess not only the foundational knowledge but also the advanced skills and tools necessary to effectively manage and grow channel partnerships. This course promises to be an invaluable asset to your professional development, providing insights that will propel your channel development strategy forward. Join us and transform your approach to building and scaling partnerships today.

Who this course is for:

  • Partner managers, who wants to scale their channel
  • Business founders, who are looking to establish sales channel


Sales/Marketing/Business Development
Azamat Kardanov
  • 4.8 Instructor Rating
  • 4 Reviews
  • 481 Students
  • 2 Courses

10+ years of experience in sales, marketing and business development:
Created business from scratch to stable millions in revenue in several countries
Managed marketing team to change their approach from lead-oriented to sales-oriented
Direct, indirect sales, key accounts, government relations and work with early adopters(education, startups, researchers)
Hired and onboarded dozens of partners in several countries and regions
Expertise in software sales and marketing in CIS, Middle East and Africa regions

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