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Keep shoppingSEO to AEO: Rank Across Google, YouTube, TikTok, & AI Search
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297 students
SEO to AEO: Rank Across Google, YouTube, TikTok, & AI Search
Build an omnichannel search strategy for traditional search engines, social platforms, and AI-generated answers
Created bySchool of AI, Arjun Vaid
Last updated 8/2026
English
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What you'll learn
- Explain how search behavior is evolving across Google, YouTube, TikTok, social platforms, and AI-powered answer engines.
- Understand the differences between traditional SEO, social search optimization, and answer engine optimization.
- Identify search intent and map the complete customer search journey across multiple platforms.
- Discover high-intent keywords, audience questions, long-tail searches, and emerging topic opportunities.
- Build keyword maps, topic clusters, and content plans that support long-term organic visibility.
- Conduct competitor search analysis to identify content gaps, ranking opportunities, and successful formats.
- Write search-optimized titles, headings, introductions, descriptions, and metadata.
- Structure articles and webpages for readability, relevance, internal linking, and stronger content architecture.
- Optimize images, page elements, and metadata for search engines and users.
- Understand website crawling, indexing, sitemaps, robots files, canonical tags, mobile performance, and site speed.
- Identify common technical SEO problems that can reduce rankings and visibility.
- Conduct YouTube keyword research and optimize video titles, descriptions, chapters, thumbnails, and content structure.
- Improve video click-through rate, viewer retention, engagement, and watch time.
- Create searchable TikTok and short-form video content using keywords in scripts, captions, spoken language, and profiles.
- Write clear, extractable answers that AI search engines and answer platforms can understand and reference.
- Create AEO-ready FAQs, question-based pages, definitions, summaries, and structured responses.
- Strengthen expertise, authority, source credibility, backlinks, and digital trust.
- Measure rankings, branded and unbranded queries, organic visibility, traffic, engagement, and content performance.
- Update and improve existing content to maintain rankings and long-term search visibility.
- Build a complete omnichannel search strategy across Google, YouTube, TikTok, social search, and AI answers.
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Course content
9 sections • 33 lectures • 1h 31m total length
Requirements
- No previous SEO, AEO, digital marketing, or technical website experience is required.
- The course is designed for complete beginners as well as experienced marketers and creators.
- A computer, tablet, or smartphone with internet access is recommended.
- Access to a website, blog, YouTube channel, TikTok account, or social profile can support practical exercises but is not required.
- Basic writing, web browsing, and online research skills are sufficient.
- No programming, advanced analytics, or web-development knowledge is necessary.
- Access to free keyword research, analytics, or search tools can be helpful.
- An existing business, brand, product, service, client, or content topic may help you personalize the capstone project.
- Students should be willing to research search behavior, create content, review performance, and update their strategy.
- Curiosity about how people discover information online is the most important prerequisite.
Description
This course contains the use of artificial intelligence.
SEO to AEO: Rank Across Google, YouTube, TikTok, and AI Search is a practical course designed to help marketers, creators, entrepreneurs, and business professionals increase visibility across the modern search ecosystem. Search no longer happens only on Google. People now discover information through YouTube search, TikTok search, social platforms, voice assistants, and AI-powered search engines.
This course teaches you how to build an omnichannel search strategy that connects traditional SEO, social search optimization, video discovery, and answer engine optimization.
You will begin by exploring how search behavior is changing and how users move between search engines, social media, video platforms, websites, and AI-generated answers. You will learn how to identify search intent and map the modern customer search journey.
The keyword and topic research section will help you find high-intent keywords, audience questions, long-tail opportunities, and competitor content gaps. You will build keyword maps and topic clusters that support authority, relevance, and long-term organic growth.
You will then learn essential on-page SEO techniques. Topics include optimized titles, headings, introductions, internal links, content structure, image optimization, and metadata. You will also understand how content architecture helps users and search engines navigate related information.
The technical section introduces technical SEO fundamentals, including crawling, indexing, site speed, mobile performance, sitemaps, robots files, canonical tags, and common website problems that can prevent pages from ranking.
You will also explore YouTube SEO. You will learn how to conduct video keyword research, optimize titles and descriptions, use chapters, improve click-through rate, and increase viewer retention and watch time.
The social-search section focuses on TikTok SEO and searchable short-form content. You will learn how keywords can be used naturally in scripts, captions, spoken content, profile descriptions, and video topics.
The course then introduces Answer Engine Optimization, or AEO. You will learn how AI search engines select and summarize information, how to write clear and extractable responses, and how to create FAQ pages, definitions, summaries, and question-based content. You will also explore the importance of expertise, credibility, source quality, and trust.
Finally, you will learn how to build authority, measure rankings, track branded and unbranded queries, monitor search visibility, and update content for long-term performance.
Your capstone project is a complete omnichannel SEO and AEO strategy containing a keyword map, topic cluster, optimized article, YouTube plan, TikTok content, and AEO-ready FAQ resource.
Who this course is for:
- SEO beginners who want a complete introduction to modern search optimization.
- Digital marketers responsible for increasing organic traffic, visibility, leads, or sales.
- Content marketers, bloggers, writers, and editors creating search-focused content.
- YouTube creators who want to improve discoverability, click-through rate, retention, and watch time.
- TikTok and short-form video creators who want their content to appear in social search results.
- Entrepreneurs and small-business owners who want customers to find them across multiple platforms.
- Social media managers responsible for platform discovery and searchable content.
- Marketing agencies, consultants, and freelancers offering SEO, content, or social search services.
- Product marketers and brand teams developing omnichannel content strategies.
- Website owners who want to understand on-page and technical SEO fundamentals.
- Professionals preparing for the growing importance of AI search and answer engine optimization.
- Students and career changers seeking practical skills in SEO, AEO, content strategy, and digital marketing.