Struggling to Win Consulting Clients? Learn How to Sell

Name: Struggling to Win Consulting Clients? Learn How to Sell
Rating: 4.3 (15 reviews)

Master the art of selling consulting services—even if you’ve never had sales training.

Created byDr Phil Richardson

Last updated 12/2025

English

What you'll learn

You will learn how to sell your consulting services
You will learn from an experienced consultant how to think about selling consulting services,
How to prepare and how to get the best results.
The consulting sales cycle,
Proposal writing
Understanding your client's needs.
Developing a value proposition
What clients want

Course content

3 sections • 14 lectures • 1h 29m total length

Introduction1:27
How to sell your consulting services like you mean it. In this introduction, Dr Phil will give you an overview of what's needed to be a successful selling your consulting services. If you are a management consultant, an IT consultant, a specialist in security or environmental consultancy this course will help you sell. You could be a graphic designer, a sculptor, an artist or a tax advisor. You need to sell to your customers, clients or consumers. I will show you how to sizzle the steak in fast-paced lessons by focusing on
1 Who you are and why that matters
2 Why getting emotional matters
3 How to think like a client
4 Why you need to show and not tell
5 Why it's personal
6 How to sell like you mean it
7 The sales cycle for selling consultancy
8 Market and service fit
9 Writing your consulting proposal

Who you are and why that matters5:15
If you are not an intrinsic part of the value you offer then quit right now. Don't be the suit, make every contact count with your clients and have them begging for more.
Time to get emotional5:45
You will feel passionate about your service. You will be completely convinced that this is what the market needs. You have seen your competitors get it hopelessly wrong and you know how to do it so much better. You are a force for good. So why are you just coming across as pushy and irritating? Or worse, invisible and, well invisible.
Think like a client9:01
Clients buy, customers buy, consumers buy everyone else transacts. How you see yourself is not how the buyer sees you. A buyer wants to solve a problem and that's what you need to be, the person who will solve the buyer's problem. Don't be that guy who has a great service offer, be the gal that has the answer to a problem.
Show don't tell17:52
It's time to lock up your opinion and your view of how good you are. The customer doesn't care. Why waste precious selling time making yourself feel better when you can do that afterwards with the order in your hand. Yes, that order in your hand is all the evidence you need that you are great. Let that be the source of your swagger.
Show don't tell
Make it personal11:21
Be interested. Be curious. Explore. Research. Investigate. Challenge. Selling services is all about listening so that you can understand what your client wants and why that matters. It's time to learn the four steps that will help you be good at this. And with practice, you will ace the sale.
Sell like you mean it setting the scene for selling4:33
Selling is a passionate sport. It needs more than a peck on the cheek to be effective. You need to be all-in as enthusiasm and passion open more doors than the best marketing campaign. If you don't sell like you mean it your client won't take you seriously. Sell like you mean it. This lecture starts to bring together the earlier lectures to help you kick start your improved approach to seeling consultancy
The sales cycle for consulting10:49
You need to know what the sales cycle is for consulting. This lecture explains that and shows you how to get the best from your selling effort.
Does your service fit the market and client need?11:04
Does your consulting service offer fit the market and client needs? This lecture covers what you need to consider so that you are not wasting precious time and resources.
The right offer - your offer and market fit
Writing your winning proposal5:53
Don't write a proposal that isn't going to accept. here can be no clearer message for consultants. Everything else is wasted effort and resources. This is my approach.
Getting started0:54

Bonus Content1:44
Here you will find bonus content that will help you with your overall development. The content included is project Architect - a framework for business projects. Leadership Strengths a link to a workbook to help you develop your strengths and links to the three Udemy courses I have published.
Project Architect3:14
An introduction to Project Architect plus two of the Project Architect templates
Leadership Strengths1:01
This is an overview of the Leadership Strengths approach to help you achieve your goals. I have included templates from the method.

Requirements

None

Description

Why This Course?
If you’re a corporate consultant in a small or mid-sized firm, chances are you’re brilliant at solving problems—but selling your expertise feels awkward or overwhelming. You’re not alone. Most technical consultants never learn how to sell effectively, and it costs them opportunities every day.

This expert created course changes that. Written by a consultant who has won significant proposals and led consulting teams at the highest level, this course gives you a proven, practical system for selling with confidence.

What You’ll Learn

Turn Expertise into Influence: Position yourself as the go-to consultant clients trust.
Win Without Pressure: Learn consultative selling that feels natural—not pushy.
Craft Proposals That Convert: Stop writing feature-heavy proposals and start winning deals.
Understand Buyer Psychology: Sell the way clients want to buy.
Price for Value: Charge what you’re worth without fear of losing business.

Why Trust This Course?

Created by Dr. Phil Richardson, Thoughtcrew and former Deloitte, IBM, Pfizer, BUPA, Druid and consultant with decades of experience winning high-value projects.
Backed by real-world success—not theory.
Recommended by professionals on LinkedIn for expertise and impact.

Consulting client feedback examples

"Together we delivered minimal disruption and aligned governance, communications, and onboarding so colleagues could find what they needed on day one. Phil’s leadership in these areas reduced friction for end users while keeping us focused on measurable business outcomes.He’s strategic, pragmatic, and great to work with. I would gladly work with Phil again and recommend him without reservation"

"We benefitted enormously from his ability to make us think more strategically, often asking questions that opened up a new angle or made us think more broadly."

"He brings something valuable to every situation. Phil helped lift our sales and marketing to a new level and oversaw the biggest increase is sales and profitability that had occurred in the company to that point."

"He is a personable, professional, resolute and highly competent operator who has helped us engineer the most succesful (and complex) change programme I have ever witnessed. He has been a pleasure, and an inspiration, to work with, and I can strongly recommend him to any large organisation looking to reshape under a new strategy"

Who Is It For?

Corporate consultants in small-to-medium firms.
Technical experts who’ve never had formal sales training.
Anyone who wants to sell consulting services confidently and ethically.

Stop leaving money on the table. Start selling consulting like you mean it.

Enrol Now and Transform Your Consulting Career!

Who this course is for:

Anyone who wants to do better selling their consulting or coaching services
Consultants wanting to move from hourly based to value based fees
IT consultants who want to sell more change management consulting

Struggling to Win Consulting Clients? Learn How to Sell

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 1min

Course10 lectures • 1hr 22min

Bonus Section3 lectures • 6min

Requirements

Description

Who this course is for: