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30-Day Money-Back Guarantee

This course includes:

  • 8 hours on-demand video
  • 45 articles
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
Marketing Search Engine Optimization SEO

Complete SEO Training With Top SEO Expert Peter Kent!

Win The SEO Game & Dominate The Search Engines With the Author of Best-Selling Search Engine Optimization for Dummies.
Rating: 4.4 out of 54.4 (4,528 ratings)
34,451 students
Created by Peter Kent
Last updated 3/2018
English
English [Auto], French [Auto], 
30-Day Money-Back Guarantee

What you'll learn

  • An understanding of how to rank a Web site high up in the major search engines using SEO
  • The knowledge you need to do the SEO work yourself or supervise an SEO optimization team or outside SEO firm.
Curated for the Udemy for Business collection

Requirements

  • Basic knowledge of getting around on the Internet and building Web pages, even if through a simple page-building tool.
  • You may not know how to work with Web pages, but this course will still provide the information you need to supervise a Web-development team in the area of SEO.
  • You *Don't* Need to Know Anything About SEO ... Because I'll Be Explaining All the SEO You Need!

Description

LEARN & IMPLEMENT SEO THAT PRODUCES RESULTS! GET YOUR WEBSITE TO THE TOP OF THE MAJOR SEARCH ENGINES!

When your potential customers and site visitors search at Google, Bing, and Yahoo! ... does your Web site appear in the results? At or near the top?

If not, this course can help! At the end of this course you'll have a firm understanding of how SEO (Search Engine Optimization) works and how you can use it to boost traffic to your site.

SEO That Works!

Search Engine Optimization seems to be a dark art … full of confusion, misconceptions, misleading information, and outright scams. But at heart, SEO is pretty simple, and this course explains it all:

  • Picking the Best Keywords for SEO
  • Preparing Your Site, Including Avoiding Things that Hurt Your Site SEO
  • Understanding the Role of Content in SEO
  • Optimizing Your Pages – Meta Tags, Formatting Body Text & Images, etc.
  • Boosting SEO with Structured Data Markup
  • “Submitting" Your Site to Search Engines and Directories
  • Local-Search SEO
  • Understanding the Importance of Links in SEO and How they Work for You
  • Finding Places to Get Great Links to Your Site

Is This Course for You?

Perhaps you own a small business, and your success depends on your Web site. Maybe you're a Web developer, and you want to do a better job for your clients--and your clients do want SEO!--or you are responsible for your employer's Web site and are feeling pressure to get it ranked in the search engines. Or maybe you have hired an SEO (Search Engine Optimization) company and are not sure that they are doing a good job…or are about to hire an optimization company and have heard the SEO horror stories from friends and colleagues.

Whatever your situation, this course, will take you through the process step-by-step, with commonsense advice and simple examples. Search Engine Optimization is not brain surgery, there are basic rules that, if you follow, will bring success.

Content and Overview

This course of over seven-and-a-half hours, 157 easy-to-digest lectures, and 40 documents with links to useful resources explains the basics of a powerful SEO campaign.

You'll begin by understanding the importance of keywords to SEO, how to find out what people are actually searching for online and how often, and how to pick the right SEO keywords. You'll also hear about the things you can do to your site to prepare, to ensure the site has the best chance to rank well.

I'll explain the role of content – text – in your Web pages, and how to optimize the various important tags in your page. You'll also hear about structured data markup, a way to tell the search engines what the content in your pages actually represents – products, software, reviews, people, music, articles, and more.

You'll learn the best ways to “submit" your site to the search engines, how to work with search directories, and about the Webmaster accounts, in particular Google Search Console.

You'll also hear about what is often the hardest part about search engine optimization, linking … getting links from other sites pointing back to yours. I'll explain in detail why this is so important, how links should be structured, and how to get them.

By the end of this course you'll have a solid foundation in SEO and be able to optimize your site, or to supervise developers and SEO firms to ensure the job is done right.

SEO really is not brain surgery ... or rocket science. There's so much information about SEO on the Web, you can get overwhelmed by the information overload. But SEO is actually relatively simple. Don't be blinded by the science. Kent leads you through easy to understand SEO strategies that really work!

Who this course is for:

  • This course was created for people who own, manage, or develop Web sites...and know they need SEO
  • Great for Web developers wanting to learn SEO so they can optimize their employer's or clients' sites
  • People managing Web sites, even if not very technical, will find the course useful for avoiding the many SEO scams
  • Small business people who want to get more traffic to their site will find the course helpful, whether optimizing their own sites or employing an SEO firm
  • Businesses employing outside SEO firms will be able to understand what the SEO firms should be doing ... and if they're doing SEO right!
  • Online marketers who need an understanding of SEO

Featured review

Mike Granberry
Mike Granberry
15 courses
8 reviews
Rating: 4.5 out of 5a year ago
I have a lot of experience with application development, user interfaces, and programming languages. I am very familiar with browser/HTML programming also. But getting started with SEO has really dumb founded me. I am looking forward to simple, structured list of tasks that I need to understand.

Course content

20 sections • 158 lectures • 7h 58m total length

  • Preview02:35
  • Preview03:17
  • Preview02:34

  • What We'll Cover
    00:52
  • Keywords: a Channel to Your Prospects
    02:35
  • Brainstorming Your Keywords
    05:50
  • Brainstorming Your Keywords
    7 questions
  • PLEASE READ - Changes to Google Keyword Planner
    00:44
  • Update: Google AdWords Keyword Planner
    03:22
  • Preview07:43
  • Links from: Using Keyword Analysis Tools
    00:02
  • Planning Keyword Strategies
    06:05

  • What We'll Cover
    01:04
  • SEO Starts Before You Build
    01:40
  • Preview10:54
  • Links from: Choosing a Viable Domain Name
    00:02
  • Choosing the Right Host
    02:47
  • Links from: Choosing the Right Host
    00:00
  • Choosing the Right Development Tool
    03:10
  • Why You Need TLS and a Mobile-Ready Site
    06:04
  • Secure Sites - Becoming More Important
    00:41
  • Links from: Why You Need TLS and a Mobile-Ready Site Tuesday, June 2, 2015
    00:04
  • Why You Need TLS and a Mobile-Ready Site
    6 questions
  • Avoiding Things That Hurt SEO
    11:55
  • It's Not Just About SEO
    06:26
  • Links from: It's Not Just About SEO
    00:01
  • Who is Building the Site?
    03:08

  • What We'll Cover
    00:59
  • Is Your Site Already Indexed?
    01:57
  • IMPORTANT UPDATE ABOUT YAHOO!
    00:27
  • Why Your Site May Not Be Indexed
    05:39
  • Links from: Why Your Site May Not Be Indexed
    00:02
  • Understanding the Search Results
    05:39
  • Links from: Understanding the Search Results
    00:00

  • What We'll Cover
    01:05
  • Content is Not King! (But it Is Very Important)
    02:51
  • You Need High Quality Content
    06:20
  • Creating (or Buying) Content
    05:23
  • Links from: Creating (or Buying) Content
    00:00
  • More Sources of Content
    05:00
  • Links from: More Sources of Content
    00:09
  • User-Generated Content
    02:51
  • Duplicate Content: Can it Hurt?
    05:02

  • What We'll Cover
    00:50
  • URLs
    05:39
  • URLs
    3 questions
  • Title Tags
    07:18
  • Title Tags
    5 questions
  • Keywords Tag
    01:28
  • Links from: Keywords Tag
    00:02
  • Description Tag
    04:13
  • Description Tags
    4 questions
  • Other Meta Tags
    01:42
  • Links from: Other Meta Tags
    00:01

  • What We'll Cover
    00:51
  • Heading Tags
    03:01
  • Heading Tags
    3 questions
  • Body Text
    06:05
  • Images
    04:02
  • Internal Links
    03:58
  • "Link Blocks"
    01:10

  • What We'll Cover
    00:27
  • "What We Do" Paragraphs
    02:20
  • robots.txt & the robots Meta Tag
    04:41
  • Links from: robots.txt & the robots Meta Tag
    00:00
  • HTML Sitemaps
    01:17

  • What We'll Cover
    01:10
  • How Structured Data Markup Can Boost Your Pages
    05:46
  • Links from: How Structured Data Markup Can Boost Your Pages
    00:02
  • Picking a Markup Format
    04:03
  • Links from: Picking a Markup Format
    00:00
  • Using Markup Tools
    02:35
  • Links from: Using Markup Tools - And IMPORTANT NOTE
    00:25
  • Customizing Your Google Search Results with Markup
    04:07
  • Links from: Customizing Your Google Search Results with Markup
    00:01
  • UPDATE: Structured Data Markup Increasing in Importance!
    00:35

  • What We'll Cover
    00:56
  • The (Worthless) “Submit Your URLs” Pages
    01:19
  • Links from: The (Worthless) “Submit Your URLs” Pages
    00:03
  • Gotta Have Links!
    01:56
  • Creating XML Sitemaps
    03:42
  • Links from: Creating XML Sitemaps
    00:01
  • Referencing the Sitemap in robots.txt & Pinging the Search Engines
    02:16
  • Submitting Your Sitemap via Webmaster Accounts
    04:13
  • Links from: Submitting Your Sitemap via Webmaster Accounts
    00:02
  • Submitting URLs through Webmaster Accounts
    02:23
  • Links from: Submitting URLs through Webmaster Accounts
    00:01

Instructor

Peter Kent
Author, SEO & E-Commerce Consultant
Peter Kent
  • 4.4 Instructor Rating
  • 4,528 Reviews
  • 34,451 Students
  • 1 Course

I'm the author of dozens of Internet-related books since 1993, including SEO for Dummies and Search Engine Optimization for Dummies, the Complete Idiot's Guide to the Internet, and Pay Per Click Search Engine Marketing for Dummies. I also have three training courses running on Lynda .com.

I've been working in SEO/search engine optimization since late in the last century, and for the last decade have been helping companies, large and small, with SEO and online-marketing strategies. I've helped Amazon, Zillow, Avvo, Lonely Planet, and hundreds more companies, from multi-million dollar operations to single-person businesses. My style is down-to-earth and commonsense; my goal is to cut through the hype and nonsense in the SEO world and present the basic facts that you need to succeed.

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