
Establish your baseline by rating your current understanding of 13 enterprise sales methodology terms on a 1-10 scale, to track progress and increase familiarity by course end.
Explore spin selling, a four-question framework—situation, problem, implication, and need payoff—that uncovers buyer pain points, builds rapport, and guides evidence-based sales conversations.
Discover six popular sales methodologies, their evolution, and how to map your sales process to customer buying stages using SPIN, Sandler, MEDDIC, Challenger, Strategic Selling, and Solution Selling.
Confused about old and new enterprise sales methodologies? Which is best for your environment? What are the pitfalls in mixing and matching or even developing your own customer sales methodology? This course is about clarifying and differentiating various popular sales methodologies (Strategic Selling, SPIN, Sandler, Solution Selling, MEDDIC, and Challenger) and their applied context within the ideal sales process of today's enterprise sales organizations. Students will learn and appreciate these various program legacies, but also learn how today's best sales organizations are applying custom sales methods and processes for their own unique enterprise sales environments.