Name: Sales Coaching Certification (Sales Skills + Life Coaching)
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Created bySanda Kruger, Joeel & Natalie of Transformation Services, Transformation Services

Last updated 5/2026

English

What you'll learn

You will learn professional sales coaching skills, such as how to develop a rapport with your clients and work together to set achievable goals
You will learn updated Sales and Closing Techniques to help you sale coach others, not only through theory, but also through practical applications
How to teach your clients to view sales objections as opportunities in the sales process, and how to turn them into closed sales
The art of successful sales prospecting in person, by phone, email, text and social media
Specific voice inflection and modulation techniques to use in sales strategies and the closing process
Help your clients get past their own limiting beliefs, their undesired habits and mindsets in raport to sales, overcoming resistance

Course content

10 sections • 89 lectures • 20h 29m total length

Introduction3:44
In this video you will get a first glance at the Sales Skills: life coach certification course and the skills it has to offer you.
Who is This Course for?3:20
In this lecture of the sales skills coaching life certification course you can see if the information offered here pertains to you.
What to Expect at the End of The Course?3:21
In this lecture of the sales skills coaching life certification course we describe the skills you will learn by the end of the course and what sale skills and achievements you will be able to obtain once you finish the sales coaching certification.
Meet the Instructor2:01
In this lecture of the sales skills coaching life certification course you get to meet Sanda Kruger, who has a vast sales coaching and sales experience obtained hands-on along her years.
REQUIRED: Terms of Use + Coaching Disclaimer0:46
In this lecture of the sales coaching life certification course you can see the coaching disclaimer.

Why Become a Sales Coach?12:56
In this lecture of the sales skills coaching life certification course you get to see the benefits and opportunities available to you when becoming a sales coach and learning all the sales skills taught here.
Sales Coaching Models25:33
In this lecture of the sales skills coaching life coach certification course you are presented with different sales coaching models that you can choose to apply in your coaching practices based on the specific sales skills needed by each of your clients.
The Stages of the Sales Coaching Preparation21:22
In this lecture of the sales skills coaching life certification course you get to identify the practical stages through which you will ideally have to go through to become a successful sales coach.
The Characteristics of a Successful Sales Coach30:20
In this lecture of the sales skills coaching life certification course you will get to identify the numerous characteristics and life skills which make a successful sales coach great at what they do.
Measuring Sales Coaching Performance16:13
In this lecture of the sales skills coaching life certification course you will learn about the methods which can be used to measure the results of the sales coaching programs you will put together for your clients.

Sales Coach - How to Use the Material in this Section6:04
In this lecture of the sales skills coaching life certification course we present how we recommend to use the materials in section 3 of the course: Understanding the Mindset of the Consumer.
We Are All Buyers11:46
In this lecture of the sales skills coaching life certification course you identify the commonalities that all consumers have with the purpose of starting to eliminate any fear or hold-back you may have regarding sales coaching and the selling process.
About Supply and Demand12:24
In this lecture of the sales skills coaching life certification course we will briefly explain the concepts of supply and demand and their powerful impact on consumer behavior.
Neuromarketing15:28
In this lecture of the sales skills coaching life certification course we will discuss neuromarketing as it is an interesting subject that researchers have focused a lot in sales and marketing in the last years.
The " Mirror Neurons" and the Concept of Immitation13:41
In this lecture of the sales skills coaching life certification course we will discuss the concept of imitation and the term "mirror neurons" as they play a role in our purchasing choices as consumers.
Dopamine and Retail Therapy15:57
In this lecture of the sales skills coaching life certification course we will discuss how retail therapy is a real thing, producing dopamine, and making us feel better, at least for a short period of time.
Rituals and Habits21:25
In this lecture of the sales skills coaching life certification course we get to discuss the role that rituals and habits play in our daily lives as well as in our buying choices.
Faith and Religion22:36
In this lecture of the sales skills coaching life certification course we will discuss the role that our faith and beliefs play in our day-by-day lives and in our purchasing choices.
Somatic Markers16:17
In this lecture of the sales skills coaching life certification course we discuss somatic markers and their role in our consumer buying habits.
Speaking to Our Senses15:53
In this lecture of the sales skills coaching life certification course we will discuss how our senses, as in sight, touch, smell and taste play an important role in why we purchase what we do.
Product Placement14:38
In this lecture of the sales skills coaching life certification course we get to address product placement as a strategy that sometimes marketers use to make use purchase one product over another, or make us purchase something that we might not have otherwise.
Subliminal Messaging11:15
In this lecture of the sales skills coaching life certification course we will discuss the concept of subliminal messaging and how they can be used in marketing and sales.
Think Like a Buyer When You Sell3:19
In this lecture of the sales skills coaching life certification course we will wrap up the section regarding the consumer mindset with the conclusion that we are all buyers and therefore understanding what makes us purchase things, and how our mind processes work in our roles as consumers, can be of great help when we sell.

Sales Coach - How to use the Material in this section6:53
In this lecture of the sales skills coaching life certification course we will discuss how you can use the materials in section 4 for your sales coaching clients.
Everybody Sells19:12
In this lecture of the sales skills coaching life certification course we introduce the premise that not only we are all consumers, but also we are all sellers.
You Are Your Biggest Sale26:16
In this lecture of the sales skills coaching life certification course, just as its title says, we are going to focus on self and how who we are plays a huge role in our sales results.
Building Credibility12:35
In this lecture of the sales skills coaching life certification course we are talking about professionalism and credibility in business, putting the accent on how important they are in the success of a sales coach as well as of any entrepreneur and any salesperson.
Leaving the Ego Aside12:56
In this lecture of the sales skills coaching life certification course we discuss the human ego and its negative role in the way of your success in sales coaching.
Selling is a Transference of Emotions20:11
In this lecture of the sales skills coaching life certification course we are getting deeper into explaining what successful selling truly is.
Emotional Intelligence in Sales Part 124:50
In this lecture of the sales skills coaching life certification course we are discussing the concept of emotional intelligence or EQ, Emotional Quotient and how important reaching certain levels in the development of these, is in sales coaching and sales success.
Emotional Intelligence in Sales Part 218:35
In this lecture of the sales skills coaching life certification course we will continue discussing the concept of emotional intelligence or EQ, Emotional Quotient and how important reaching certain levels in the development of these, is in sales coaching and sales success.
Building a Sales Relationship13:54
In this lecture of the sales skills coaching life certification course you are learning the key concept that is a must for your success: building relationships that will lead to long lasting results, repeated clients and qualified referrals.
Goals vs Quota9:39
In this lecture of the sales skills coaching life certification course you will learn to make a distinction between goals and quotas. Many times they are used interchangeably, however there are clear distinctions between the two concepts which are interested in your sales coaching success.
How to Avoid Procrastination8:22
In this lecture of the sales skills coaching life certification course we will address procrastination, as something that e have all suffered from at one point of another, and we will learn hoe to avoid falling into the trap of self-sabotage.
How to Avoid Perfectionism9:04
In this lecture of the sales skills coaching life certification course we will discuss perfectionism as something that can be in the way of your success and efficiency in sales coaching, prospecting, closing and all other aspects of life.
How to Avoid Analysis Paralysis14:43
In this lecture of the sales skills coaching life certification course we will discuss the concept of "analysis paralysis" and how to avoid it due to its numerous negative effects on efficiency in sales coaching and sales in general.

Sales Coach - How to Use the Materials in this section6:49
In this lecture of the sales skills coaching life certification course you will learn how to best use the materials in section 5 of the course.
Understanding Different Personality Types (DISC)16:16
In this lecture of the sales skills coaching life certification course we will discuss different personality types you will encounter in your clients and how to communicate and relate to them in the best way.
How to Make a Positive First Impression16:32
In this lecture of the sales skills coaching life certification course we will discuss making a positive first impression as an important factor in your success.
Listen to Understand Not Only to Reply11:05
In this lecture of the sales skills coaching life certification course we will discuss a very important sales skill and communication skill: listening, with the purpose of understanding and creating a professional connection with the client.
Do You Respond or Do You React?11:24
In this lecture of the sales coaching life certification course we will learn the differences between responding and reacting, as these differences will make or break your success in sales coaching.
Asking the Right Questions11:33
In this lecture of the sales coaching life certification course we will discuss the importance of asking the right questions, in the right format, at the right time.
Choosing the Right Attitude15:28
In this lecture of the sales skills coaching life certification course we will discuss the important role that your chose attitude and your energy will play in the sales coaching process.
Voice Inflection and Voice Modulation is Sales12:53
In this lecture of the sales skills coaching life certification course we will go in detail about voice inflection and modulation, as two of the best hidden secrets of success in sales.
Creating Win-Win Situations6:48
In this lecture of the sales skills coaching life certification course we will focus on learning how to create sales coaching or sales situations in which both the client and the seller feel that they greatly benefit from the transaction and especially from their interaction with one another.

Sales Coach - How to Use the Materials in this section9:29
In this lecture of the sales skills coaching life certification course we will discuss how to best use the materials in section 6 of the course in your sales coaching packages with your clients.
Convince vs Persuade7:02
In this lecture of the sales skills coaching life certification course we will learn about the two very important actions that need to take place for any sale to be successful: to convince and to persuade.
Creating a Sense of Urgency13:32
In this lecture of the sales skills coaching life certification course we are discussing a commonly used selling method that is still very efficient: creating a state of urgency.
The Decoy Package Technique11:18
In this lecture of the sales skills coaching life certification course we will learn about the decoy package technique, as it is used heavily today in sales and marketing campaigns, especially in sales funnels, on social media and e-commerce business websites.
Selling as a Storyteller22:30
In this lecture of the sales skills coaching life certification course we will talk about the number 1 method of selling successfully. This method works bets based on the emotional connection potential it offers.
The Foot in the Door and the Door in The Face Strategies21:52
In this lecture of the sales skills coaching life certification course we will discuss 2 selling methods used for many years, which are still working today.
The Anchoring Technique28:34
In this lecture of the sales skills coaching life certification course you will learn the Anchoring method of selling, as it is a widely spread practice in sales and marketing.
Handling Objections30:47
In this lecture of the sales skills coaching life certification course we are starting to discuss how to efficiently handle objections and turn them around to become successful in sales coaching.

Sales Coach - How to Use the Materials in this section5:05
In this lecture of the sales skills coaching life certification course you will learn how to best use the materials offered to you in section 7 of the course, which is about closing the sale.
Intro to the Closing Process5:35
In this lecture of the sales skills coaching life certification course you will be introduced to the sales closing process and how important is the conversation and interaction leading to closing.
How to Lead to the Closing Using the Alternative of Choice Method14:05
In this lecture of the sales skills coaching life certification course you will learn the alternative of choice method of closing and the steps necessary to be taken to lead there.
The Presumptive Closing Technique9:33
In this lecture of the sales skills coaching life certification course you will learn the Presumptive closing technique based on the sales assumption method.
The Second Question Close9:18
In this lecture of the sales skills coaching life certification course you will learn about the second question close, as an alternative of the presumptive closing.
The Balance Sheet Close10:32
In this lecture of the sales skills coaching life certification course you will learn about the balance sheet close or the Benjamin Franklin close, as modified and applied to today's society.
The 5 Questions Closing Strategy12:46
In this lecture of the sales skills coaching life certification course you will learn the 5 question close with examples that you get to practice and make your own.
Completing the Sale is Only the Beginning13:12
In this lecture of the sales skills coaching life certification course we accentuate the fact that closing the sale is just the beginning of a potential long lasting and mutually beneficial relationship between a sales coach, or any sales person and their clients.
Bonus: Handling Price Objections and Closing the Sale17:19
In this lecture of the sales skills coaching life certification course you will learn with practical examples how to respond to price objections, which are the most common objections given in sales.

Sales Coach - How to Use the Material in this Section9:54
In this lecture of the sales skills coaching life certification course you will learn how to Best use the materials in section 8.
The Importance of Using the Right Message Part 117:13
In this lecture of the sales skills coaching life certification course we will discuss the importance of the words chosen to be used in our prospecting and sales conversations.
The Importance of Using the Right Message Part 226:46
In this lecture of the sales skills coaching life certification course we will continue to discuss the importance of the words we use when prospecting and in general, when we communicate, especially in the selling process.
Social Media Prospecting19:07
In this lecture of the sales skills coaching life certification course we are discussing the role of social media in the prospecting process and its benefits.
Phone Prospecting22:04
In this lecture of the sales skills coaching life certification course we will discuss phone prospecting as it is still one of the most efficient methods of prospecting and sales in all industries.
Voicemail Prospecting5:52
In this lecture of the sales skills coaching life certification course we will discuss the importance of leaving a compelling voice message with the purpose of receiving a call back.
Email Prospecting Part 122:33
In this lecture of the sales skills coaching life certification course you will learn the dos and don'ts of the email prospecting and its efficiency.
Email Prospecting Part 2 - Practical Examples14:12
In this lecture of the sales skills certification Life coaching course You will see examples of good and "bad" emails to be used as prospecting email.
Text Messaging Prospecting26:44
In this lecture of the sales skills coaching life certification course we will discuss prospecting via text messages - when and how to do it to lead to success.
Prospecting Face to Face19:17
In this lecture of the sales skills coaching life certification course we will discuss the in person prospecting methods.
Responding to Prospecting Objections14:02
In this lecture of the sales skills coaching life certification course we will address ways in which you can successfully respond to prospecting objections, especially for those received by phone and in person.

Sales Coach - How to Use the Materials in this Section2:49
In this lecture of the sales skills coaching life certification course you will learn how to best use the materials in section 9 and apply them to your sales coaching business.
What is Marketing?22:47
In this lecture of the sales skills coaching life certification course we will discuss marketing, what is it and how it will benefit a sales skills coach and any business, life and health coach.
Market Research Part 122:41
In this lecture of the sales skills coaching life certification course we will discuss the important steps to take in running your own market research to find the best sales skills clients for your sales coaching business.
Market Research Part 215:32
In this lecture of the sales skills coaching life certification course we will continue to discuss the important steps to take in running your own market research to find the best sales skills clients for your sales coaching business.
Identifying Your Customer Base18:22
In this lecture of the sales skills coaching life certification course we will discuss ways to identify your customer base.
Finding Your Niche8:08
In this lecture of the sales skills coaching life certification course we will discuss the important steps to take in finding a specific niche in the market, if that is your choice.
Core Competencies9:15
In this lecture of the sales skills coaching life certification course we will discuss the importance of determining your core competencies when running a coaching business.
Creating Your Unique Selling Proposition17:35
In this lecture of the sales skills coaching life certification course we will discuss the important steps to take in creating your Unique Selling Prop or, as it is also called, your Unique Value Proposition.
Creating a Compelling Elevator Pitch Part 114:48
In this lecture of the sales skills coaching life certification course we will discuss with detail and examples the important steps to take in creating a compelling elevator pitch you can use and reuse at your convenience.
Networking at Its Best12:19
In this lecture of the sales skills coaching life certification course we will discuss the importance of networking and how to do properly for success.
Leveraging Your Community8:14
In this lecture of the sales skills coaching life certification course we will discuss the important role that your environment and your community plays in your coaching experience and career and how you can use it.
Creating Sale Coaching Packages10:59
In this lecture of the sales skills coaching life certification course we will discuss how to create sales coaching packages and how to price them properly to sell.
Sales Assessments and Questionnaires2:32
In this lecture of the sales skills coaching life certification course you will find attached all the sales coaching assessments and questionnaires we have created for you to use along the course. You can use those for your clients as they are or you can create your own.

Requirements

You need to be able to see the videos and, if desired, to download the available resources
Even though many aspects of this course can apply to other small businesses, this course is specially designed for life, health, business coaches interested in gaining new skills for their clients: sales, prospecting and closing techniques
Ability to download and print materials and resources

Description

*Top-Rated Udemy Instructor with 1,000,000 Students + Earn an Official Life Coach Certification*

Whether you're a sales professional OR you have your own business OR are a life coach or health coach, this course provides a strong foundation of understanding of sales psychology and proven sales skills and techniques.

Are you interested in increasing your life coach training revenue and coaching clientele numbers by learning new and established prospecting, sales skills and closing techniques?
Do you want to help people enhance their confidence in their selling skills and closing techniques like never before (as a Sales Coach)?
Would you like to learn proven sales skills and sales processes, as well as powerful sales tools for helping your clients reach their desired sales performance results?
Do you want to understand how your customers think and why people buy what they buy so you can use that in coaching others and/or to be successful in sales?
Do you want to help yourself and your clients stand out from the crowd with verified successful sales prospecting techniques?
Would you like to earn a sales coaching certification and create your own sales coaching practice with the skills learned here?

Selling has been around for thousands of years, but even to this day, most people are scared of it, or simply dislike it. Or they associate sales with negative emotions, manipulation and bad experiences. Many people call sales a "necessary-evil," when in fact is a natural activity we all perform daily without even knowing!

Sales can be done successfully, creating win-win situations and long lasting relationships. Learn how you can do that by taking the Sales Coaching: Life Coach Certification Course today and Become a Sales Coach, perfecting your sales skills and teaching others to do the same.

IN THIS COURSE YOU WILL:

Learn powerful sales skills and hands-on practical tools to guide your clients to either support or create from scratch a positive emotional connection to the selling process both from a seller and a buyer perspective.

Develop a strong foundation of consumer motivational theory related to what makes a person purchase things, by understanding supply and demand and its direct connection to buyer psychology, neuromarketing, retail therapy, religion, rituals and habits, subliminal messaging and other factors influencing our decisions.

Learn core, professional sales coaching skills, such as how to develop a rapport with your clients, work together to set achievable goals, and support them using powerful communication and questioning techniques as well as hands-on practical tools.

Learn proper sales skills and sales coaching techniques and coaching evaluation methods designed to help you determine a client's needs and their readiness to develop their emotional intelligence as pertaining to sales and to life, build sales relationships and leaving their ego aside to become the best salespeople they can be.

Learn proper sales and closing techniques designed to help you sale coach others, not only through theory, but also through practical applications, daily sales exercises, creating real-life scenarios and role-playing with your clients.

Learn the tools to teach your clients to look at sales objections as positive factors in the sales process, and how to turn the most popular objections around and close the sale.

Learn the art of prospecting for both you as the sales coach and to teach it to your clients, as it is one of the least perfected and properly used tools in selling to this day, and mastering it will automatically make you and your clients stand out from the crowd.

Develop specific voice inflection techniques to use during the sales process and learn the difference between responding vs reacting in any situation, and how beneficial this can be in sales and sales coaching.

Plus, you’ll receive samples of sales coaching evaluation questionnaires and rapports to use with your clients, allowing you to develop a customized step-by-step sales coaching program that will get them the results they are looking for.

Develop a strong understanding of the psychology of the successful salesperson so that you can help your clients get past their own limiting beliefs, their undesired habits and mindsets in rapport to sales, overcoming resistance so they can create lasting sales relationships through practical changes and the satisfaction of mastering new sales skills.

This sales coaching certification program will give you everything you need to design your own sales coaching packages based on your own experience and knowledge in a field that is not only necessary, but now, by taking this course you will also be passionate about.

At the end of the course you will be a Certified Sales Coach and you will become an advocate for effective sales practices, a sales coaching educator, and an active partner that helps each client unlock their potential through new understanding, new mindset, better communication skills and new techniques they can apply in their sales career with pride and integrity.

In summary this sales coaching certification will provide the following:

This sales coaching: life coach certification will assist you in creating a step-by-step sales, prospecting and closing the sale packages to use with your clients
This sales coaching: life coach certification program will give you the tools to design a custom sales coaching package that is focused and in alignment with YOUR unique passions and experience in the sales world
Begin your sales coaching practice with done-for-you questionnaires and rapport templates, as well as proven tools and processes to use with your clients, saving you time, stress, and money.
This sales coaching: life coach certification will also provide proven sales skills and coaching recommended practices, including sales coaching models, personality theory, sales and consumer psychology, and professional sales coaching communication techniques.
Through this sales coaching: life certification course you will learn how to screen clients by assessing their readiness, mindset, communication skills, openness to create a positive relationship with sales and the sales process despite their past experiences.
Learn sales coaching skills and psychological principles of sales behavioral change and how to motivate your clients to achieve their sales goals, increasing their numbers and feeling more confident in their potential as salespeople.
This sales coaching life certification training will leave you feeling confident as a sales coach because you have developed a strong foundation both of theory and practical application.
By earning your sales coaching: life coach certification you will also have the credibility that your clients are looking for by being able to say that you are a Certified Sales Life Coach.

So, are you ready to help your clients transform their future through learning new sales, prospecting and closing techniques and the foundational mindset for success? If so enroll now, we look forward to seeing you in the course!

Guarantee: We know you will love this course. However, we offer a no-questions-asked 30-day money-back guarantee if the course does not meet your needs for any reason.

MEET THE INSTRUCTORS

This course is brought to you by Joeel and Natalie of Transformation Academy (who have 700,000 students from 200 countries and territories), who are excited to partner with Sanda Kruger, who is the instructor in this course. Sanda is an entrepreneur, real estate investor, business, sales and health life coach.

Students who complete this course will receive an official life coach CERTIFICATION from Transformation Academy. This course is also accredited by internationally recognized Continuing Professional Development Standards Agency (Provider No: 50134), and CPD or CEU credits are available upon request.

THIS COURSE IS PART OF OUR MASTER ENTREPRENEURSHIP COACH CERTIFICATION (ALONG WITH OUR PRODUCTIVITY COACH, BUSINESS FUNDAMENTALS STARTUP COACH, SALES COACH, and ENTREPRENEURSHIP COACH CERTIFICATIONS).

THIS COURSE IS PART OF OUR MASTER BUSINESS COACH CERTIFICATION (ALONG WITH OUR PRODUCTIVITY COACH, SOFT SKILLS COACH, EMPLOYEE PERFORMANCE COACH, CAREER COACH and SALES COACH CERTIFICATIONS).

We have a thriving community for life coaches in the course and we are actively involved and answer questions within 24h.

The course also has a thriving Facebook networking group for life coaches.

Who this course is for:

Entrepreneurs and existing coaches who would like to maximize their profits by starting efficiently their own business sales coaching practice
Existing business, life and health coach entrepreneurs who want to make a better living by creating their own sales coaching enterprise
Aspiring coaches who want to learn for themselves and teach others how to identify the reasoning behind client's choices, how to efficiently sale and prospect, and ultimately ho to close the sale
Small Business owners who see the power in sales life coaching and they want to learn how to teach others the sales strategies and methods they apply to themselves in order to create win-win situation and to make a profit by putting the client first and creating long lasting relationships
Certified Coaches and entrepreneurs as in self-employed or independent small business owners who want to know how to build their sales life coaching brand successfully and how to grow their sales and marketing power
Existing Business, Health or Life Coaches who feel overwhelmed with the idea of selling and the sales process and they need to overcome their own fears and holdbacks in order to help others be successful in sales as well

What you'll learn

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Course content

Introduction to Sales Coach Certification (Learn Sales Skills)5 lectures • 13min

Sales Skills and Behaviors of Successful Sales Coaches5 lectures • 1hr 46min

Sales Skills - Understanding the Mindset of the Consumer13 lectures • 3hr 1min

Sales Skills - Understanding the Sales Psychology13 lectures • 3hr 17min

Sales Skills - Communication Skills9 lectures • 1hr 49min

Sales Skills - Effective Sales Strategies for Coachees8 lectures • 2hr 25min

Sales Skills - Closing the Sale9 lectures • 1hr 37min

Sales Skills - The Art of Prospecting for a Life Coaching Business11 lectures • 3hr 18min

Marketing Your Sales Coaching Business13 lectures • 2hr 46min

It's a wrap!3 lectures • 17min

Requirements

Description

Who this course is for: