Sales Automation. Fundamentals.
Requirements
- Basic understanding of sales and marketing processes in B2B
Description
In today's competitive business environment, sales and marketing specialists must find innovative ways to increase their productivity and stay ahead of the curve. Our Sales Automation Basics course is designed to equip professionals with the essential knowledge and skills to leverage sales automation effectively, enabling them to scale their productivity and achieve better results.
This 1-hour introductory course will provide an in-depth understanding of sales automation, its benefits, and the best practices for implementing it successfully in your business. We will cover a variety of topics, including the fundamentals of sales automation, choosing the right tools and platforms, setting up automation workflows, and balancing automation with personalization.
Through engaging lectures, real-world case studies, and interactive discussions, participants will gain valuable insights into how to optimize their sales processes and make the most of sales automation tools. By the end of the course, you will have a solid foundation in sales automation and a clear action plan to take your sales and marketing efforts to the next level.
Who Should Attend:
This course is suitable for sales and marketing professionals, including sales representatives, account managers, marketing coordinators, and business development managers, who are looking to enhance their productivity and effectiveness through sales automation. No prior experience with sales automation tools is required.
Key Takeaways:
Understand the importance of sales automation for boosting productivity
Learn about common sales automation tools and platforms, and how to choose the best one for your needs
Gain practical knowledge on setting up and managing automation workflows and email campaigns
Discover best practices for balancing automation with personalization to maintain meaningful customer relationships
Analyze real-world case studies and examples to apply learnings to your own business
Who this course is for:
- Sales and marketing specialists, who wants to scale their productivity
Instructor
10+ years of experience in sales, marketing and business development:
Created business from scratch to stable millions in revenue in several countries
Managed marketing team to change their approach from lead-oriented to sales-oriented
Direct, indirect sales, key accounts, government relations and work with early adopters(education, startups, researchers)
Hired and onboarded dozens of partners in several countries and regions
Expertise in software sales and marketing in CIS, Middle East and Africa regions