
Introduction of subject matter and brief biography of instructor.
Overview of course structure, downloadable content and what students will learn.
Students will learn what comprises a price as well as gross margin formulas.
Distinction between margin and markup. Markup formulas and explanations of types.
Review of the types of markdowns, calculations, strategies and the distinction between markdowns and discounts.
Students will understand the 10 most common pricing strategies as well as real-life examples of each.
Detailed walkthrough of the Open to Buy calculation and its importance.
Calculation of inventory turns and an understanding of its importance.
Distinction between cost of goods sold and SG&A expense and an introduction to an Income Statement.
Calculation of break-even units and discussion of its importance and the impact of pricing changes on it.
Review of comparative sales calculations and why it is a critical number for investors.
Review of SG&A expenses, how to monitor and why expense control is so important.
Explanation of shrink, physical inventory and cycle counts. Walkthrough of shrink metric calculations.
Reviewing retailer performance from an operations perspective including customer surveys and why retailers ask the questions they do.
A detailed review of how to interpret customer behavior using metrics besides surveys, since most consumers do not complete surveys.
Content update for 2024 including 2 new productivity formulas
Content update for 2026 including 2 new SKU metrics formulas
Recap of the key concepts and a review of the attached materials including a glossary and formula "cheat sheet".
Retail is an exciting, challenging, and fast-paced career choice. Merchandising is the engine that drives the business. The ability to understand merchandising & buying metrics is essential to success and those metrics are covered in great detail here. This course goes a step further, taking a cross-functional view including store operations, finance, accounting, and loss prevention to explore strategic concepts and the big picture of how the metrics tell a story. The instructor is known for using well-paced lectures and clear illustrations featuring examples and lessons learned over a decade in leadership roles. The course is ideal for those who are new to retail or who are experienced but never received an in-depth explanation of the key metrics and strategic concepts. Additionally this is great knowledge for any recruiter who needs to understand retail terminology in order to effectively interview candidates.
The high level topics include:
Merchandising formulas and concepts
Pricing strategies explained
Loss prevention formulas and concepts
Finance & accounting retail relevant topics
Store operations key metrics
Course includes downloadable materials, such as visual illustrations of key concepts, a glossary and a 1-page formula cheat sheet.
What you’ll learn:
Interpreting margin & markup data and how to improve the related KPI's
Identify the components of a price
Markdown calculations, types, benefits and risks
Analyze the open to buy calculation
Understand inventory turns
Apply learnings to ask the right questions when presented with merchandising data
Shrink calculations and concepts
Break-even analysis
Introduction to an income statement
Comp sales & SG&A expense ratios
Operations efficiency metrics including sales per employee
How to measure customer perception & behavior