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Retail Buying & Merchandising certification program
Rating: 3.9 out of 5(38 ratings)
135 students

Retail Buying & Merchandising certification program

Growth oriented retail buying and merchandising course for all aspiring retail professionals for retailers also.
Created byGaurang Govind
Last updated 6/2026
English
English [Auto],

What you'll learn

  • Retail B&M professionals
  • Retail store operations professionals interested for buying & merchandising role
  • Freshers opting for B&M role or career
  • Any professional
  • Retailers may explore this course

Course content

2 sections29 lectures3h 58m total length
  • Instructions for the course1:33

    Carry a pen and booklet, take personal notes to reinforce your understanding of the retail buying and merchandising program, and save them on your mobile as a reference for decisions.

  • Buying & Merchandising key role11:21

    Explore the four quadrants of buying and merchandising—space planning, strategy, action, and ground-level execution—to define category space, pricing strategy, margins, opening stock, replenishment, and store master deployment.

  • Buying and merchandising concept understanding11:48

    Understand the buying and merchandising role as the heart of retail, including planning, open-to-buy, assortment, price management, promotions, and private brands to optimize store profitability.

  • 360 degree B&M understanding9:15

    Build a complete buying and merchandising plan from scratch, including master creation and gatekeeper margin, balancing a 10 crore budget and 11% margin with subcategories, space allocation, and floor-to-flow stock.

  • Retail science pentagon9:32

    Explore the retail science pentagon concepts—place, product, value, people, and communication—and apply them to store size, layout, ambience, assortment, pricing, and promotions.

  • Why Warehouse and supply chain concept is important for Buying & merchandising ?9:16

    Understand how warehousing and the supply chain support buying and merchandising by managing inbound and outbound logistics, bulk purchases, storage in warehouses, and demand forecasting to optimize inventory.

Requirements

  • Candidate with experience into retail is preferred
  • Fresh graudates may also apply to learn new retail B&M skills
  • Retail business owners and B&M professionals may persue this course

Description

A detailered B&M course gives 360 degree concept level understanding to the students. It also clears some of the key concepts and queries we generally have in the retail industry. It als upksill the students for a fresh new role which help them grow as mature retail professionals and business owners. 


It covers the following topics

1) Buying & Merchandising Key role

2) Why warehouse & Supply chain

3) Buying and Merchandising concept understanding

4) B&M retail terms

5) What is Gatekeeper Margin?

6) Merchandise Floor walk

7) 360 degree B&M understanding

8) Concept of understanding of Private label

9) Understanding of working capital concept

10) Selection of vendor process

11) Point to look for planning sub category

12) Effective way of doing vendor negotiations

13) Retail science Pentagon

14) Retail margin negotations understanding

15) Vendor returns

16) What is other income in B&M

17) Importance of Fill rates

18) Understanding of floor layout

19) Retail master understanding

20) Retail maths video 1

21) Retail maths video 2

22) Pricing strategy

23) Pricing medhods

24 Visual merchandising understanding

This course will enable all the students to experience advance level of retail business understanding. It will open up mind to look at retail with new lens. It will develop the students to mature retail professional. This will help them to earn higher sales and profits in the business.


Additional thoughts

Merchandisers employ a number of different strategies to attract buyers to make purchases, including window and in-store displays, strategic grouping of products, well-stocked shelves that have clear signage, the highlighting of certain promotional products, samples and other freebies, in-store demonstrations, and other in-store advertisements. Cleanliness and neatness are also important, as they are synonymous with professionalism. A business's online store should also use merchandising strategies to appeal to online shoppers.2

Who this course is for:

  • This course will increase deeper level understanding buying and merchandising function of retail business