
Overview of all items in this module so you are prepared to hit the ground running and so you can be as professional as possible day one!
What makes a good tagline and business name? They are both designed to speak to your niche client, so when they hear it, a little light goes off in their head that says..."hmmm I bet I should talk to them, I have a need that matches their service."
Let's take a look at your local competition to make sure you are inline with local commission and service expectations.
Now its time to create your marketing piece by using our template!
Build credibility and become searchable online by setting up a google local business profile, optimizing with keywords, and leveraging reviews to attract landlords and tenants.
Set up a landlord-focused real estate website that showcases properties, about us, services, and renter screening links, while aligning branding with social media for credibility and SEO.
Solidify branding, pricing, and online credibility to attract landlords with your marketing materials. Finish module one with a client-focused website and checklists, then transition to the landlord and marketing module.
Develop landlord talking points and FAQs with a commission stacking blueprint to secure tenants quickly, while explaining tenant warranty, qualifications, background checks, marketing, and next steps.
Apply a three-layer lead-generation model—local area expert, low-hanging fruit, and explosion—to become a trusted landlord partner, gain rental listings, and build scalable referrals via content, events, and YouTube.
Become a local area expert by building landlord connections through virtual events, in-person meetups, and Facebook groups, using an authentic elevator pitch for tenant placement backed by a seven-month warranty.
Learn to use Hootsuite to schedule and cross-post content across Facebook pages and groups, LinkedIn, Twitter, and Instagram for landlords, with a plan for three posts per week.
Create and manage a local real estate investors Facebook group, post consistently, attract the right members, and position yourself as the local area expert for deals, leasing, and management.
Onboard new landlord clients by setting upfront expectations, pricing and marketing the property with templates and checklists, and maintaining clear weekly updates.
Power through the six figure tenant placement model by mastering daily, weekly, and monthly checklists; streamline inquiries, showings, and background checks to move tenants from inquiry to move-in.
Pre-qualify leads and set up showings within 24–48 hours with 60-minute confirmations. Follow up after each showing with options, waiving application fees upon approval, and streamlined processes to boost conversions.
Learn how to use background checks and tenant screenings to verify income and employment, contact landlords, and identify red flags; discuss options like co-signers or prepaying rent.
On move-in day, sign the lease digitally, collect rent and deposits, and conduct a move-in condition checklist to document damages, using photos or a formal checklist.
Learn how to deploy the commission stacking blueprint to turn tenants into buyers and landlords into buyers and sellers, automate touchpoints, and grow a six-figure tenant placement model.
Learn to convert landlords into buyers and sellers by automating touchpoints, leveraging a six figure tenant placement model, and staying on top of mind with follow-up.
Learn the commission stacking blueprint and six figure tenant placement model to earn long term commission by working with landlords, automating tenant messages, and leveraging referrals for buyers and sellers.
>WHO THIS COURSE IS FOR: Realtors that want to create predictable, consistent commission and more free time by focusing on the most overlooked niche in real estate where the clients lifetime value is worth 2X-10X more than traditional home sales. Which means more money, more free time and less doing the tasks you hate.
>HOW WE (AND YOU) DO IT: I show you how to leverage the Mom & Pop landlords niche, where they spoon feed you properties that need tenants placed (tenant placement as the foundation), this creates fast, easy commission that by itself can create 6-figures per year! We then stack on top of the tenant placement commission by converting both the landlords into sales/listing client as well as the tenants you placed into those properties into sales clients once they "know, like and trust you" from placing tenants!
>WHY IT WORKS: This strategy has very little competition, works great in both up and down market cycles. So many Realtors overlook this niche since they think its small commissions, however the lifetime value of these clients are worth 2X-10X more then sales. Thats because they need quality tenants several times per years, every year which stacks up the commission fast. Unlike traditional home sales where the client on average only will use you once every 7-13 years if you are luck since only 23% of agents get repeat business on traditional home sales.
Take A Sneak Peek At The Lessons & Content Inside!
>MODULE 1: Business Set-Up For Success<
8 video lessons
6 action-based accountability check points
1 module knowledge quiz
Module 1 Lessons:
Module Lesson Overview
The Branding Strategy Credibility, Easily Become Searchable
Setting Up Your Rental Website
Choosing a 3rd Party Background Check Company
How Much To Charge Landlord Clients & Local Competition Research
Marketing/Branding Materials & Templates
Module Recap
>MODULE 2: Inside The Landlord Mind<
4 video lessons
1 module knowledge quiz
Module 2 Lessons:
Module Lesson Overview
Why Landlords Need Your Help
Landlord Talking Points
Module 3 Recap
>MODULE 3: Marketing Leads Plan Layers<
9 video lessons
7 action-based accountability check points
Module 3 Lessons:
Module Lesson Overview
Marketing Layer 1: "Local Expert" Part 1
Marketing Layer 1: "Local Expert" Part 2
Marketing Layer 1: "Local Expert" Part 3
Marketing Layer 2: "Low Hanging Fruit"
Marketing Layer 3: "Explosion" Overview
Marketing Layer 3: "Explosion" Part 1
Marketing Layer 3: Explosion" Part 2
Marketing Layer 3: Explosion" Part 3
>MODULE 4: Onboarding Landlords<
1 video lesson
1 module knowledge quiz
Module 4 Lesson:
Onboarding New Landlord Client Process
>MODULE 5: Placing Tenants<
6 video lessons
5 knowledge check points
Module 5 Lessons:
Module Lesson Overview
Showing Inquiries and Questions
Showing Tips to Streamline Process
3rd Party Background Check Process/Examples
Move-in Best Practices
Move-in Day Process
>MODULE 6: Stacking For Sales<
4 video lessons
2 action-based accountability check points
Module 6 Lessons:
Sales Stacking Overview
Landlord Sales/Listing Stacking
Tenants Sales Stacking
Sales Stacking Recap