
Learn a step-by-step strategy to reopen hotels and restaurants after a crisis, focusing on identifying new business, cost management, and leveraging technology to redefine operations for domestic recovery.
Understand the new environment and customer expectations as hotels and restaurants reopen, with a hyper-local focus, heightened hygiene standards, and new payment and tech practices shaping post-crisis hospitality.
Learn how hotels and restaurants must implement strong hygiene and safety practices, SOPs, audits, guest and staff health measures, and revised procedures to reopen post crisis.
This Lecture contains some checklist for re-opening and guidance issued in India and SIngapore for reference.
Pls follow local government guidelines for location specific requirements
Explore revenue management strategies for post-crisis hospitality, including targeted discounts for health professionals, long-term stays, online delivery, government partnerships, value-added packages, flexible pricing, and safety messaging.
Aligns hotel and restaurant operations post crisis by revising hygiene standards, embracing automation, streamlining costs, and clear guest communications to ensure safe, profitable service.
Redefine your cost model with available data and innovations, reassessing fixed costs, labor, energy, and procurement. Apply lean management, zero-based budgeting, and local sourcing to support a resilient reopening.
Learn to build a 24-month cash flow and budget for hotels and restaurants post crisis, estimate occupancy and labor costs, and prepare bank-ready loan proposals.
Reopen hotels by addressing consumer concerns with digital marketing that highlights safety, travel restrictions, and updates through dedicated pages, visuals, blogs, and emails.
Identify target customers such as local travelers and drive markets, and tailor packages and offers. Reach them through targeted digital channels, messaging on safety, and localized ads and keywords.
Identify customer needs and tailor flexible, value-added hotel offerings—such as isolation, staycation, and quarantine packages—while tracking performance with refreshed benchmarks and market-share analytics.
Update your website with hygiene standards and clear value, and place banners across every page. Re-engineer the menu using hyper-local supply and demographics to offer immunity-focused options at reduced occupancy.
Apply break-even analysis to determine minimal viable sales, adjust fixed and variable costs, and set pricing, while planning transparent communication with staff, suppliers, and government for post-crisis recovery.
Implement a room assignment sop that creates distance and a two-to-three-day rest between guests, with enhanced touchpoint sanitization, and pursue sustainable operations through resource reuse.
Crises, whether global pandemics, economic downturns, or natural disasters, present unprecedented challenges to businesses across all sectors. As the saying goes, "desperate times call for desperate measures," and every business must rethink its strategies to navigate through tough times.
While there is an abundance of information available online through webinars and videos, it is often unstructured, making it time-consuming to process and apply effectively.
In this short course, we've provided a structured response framework that can be applied to any crisis. You'll gain access to checklists and resources to help guide your business through difficult times.
Crisis Response Framework includes the following five key steps:
Re-align your business strategies with evolving needs.
Plan and manage your cash flows during the crisis.
Maintain clear and consistent communication.
Innovate in operations and sustainability.
Plan and execute effective digital marketing efforts.
Eventhough the course was prepared during Global health crisis, learning and strategies still applies irrespective of crisis at hand.
Learners can add what they need to know more and i will add those videos based on requirements.
Learners will however need to adapt the strategies mentioned in this course to their individual crisis needs and geographical differences. Strategies need to be adapted to hotel operation size too
If you need any assistance, feel free to ask questions in the Q&A section.