Raising Capital for Your Business
4.3 (25 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
117 students enrolled

Raising Capital for Your Business

for Startups and small business--how to get as much money as you need from private investors.
4.3 (25 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
117 students enrolled
Created by Richard Odessey
Last updated 8/2015
English [Auto]
Current price: $29.99 Original price: $49.99 Discount: 40% off
1 day left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2.5 hours on-demand video
  • 25 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • structure their business or project to attract investment money
  • Students are expected to own a business
  • or be starting a business with a specific goal in mind
  • Students should have a decent word processing program and a basic knowledge of excel

Welcome to private money prep school where you will learn the secrets of successfully raising private money for you business or real estate deal.

My name is Professor Richard Odessey, and I'll be leading you through the course. I am an entrepreneur that started my own business and successfully raised capital and I am also an investor in businesses and real estate. So, I've been where you are and I've been where your investors are.

When it came to funding my deals, I had a very expensive education in the school of hard knocks, before I figured out the secrets of raising capital from private investors.

Over the course of the last few years I've worked on over 100 private money deals. And now, I help business owners in a wide variety of industries from renewable energy to real estate to raise the capital they need. And I know I can help you too.

I've designed this course specifically for business owners, real estate entrepreneurs, and those wishing to start a business, and need capital to reach their goals.

At the end of this course you will understand the little known secrets of how private money works, and you will be able to structure your funding by offering private investors what they want, provide the information that will get their attention, and avoid the pitfalls that will turn them away.

I will walk you through this process step by step. And through the tools and checklists you will be provided in the course, you will be able to create a blueprint for raising private money that is specific to your particular business or project.

I look forward to seeing you in class and working with you to get the financing you need.

Who this course is for:
  • Entrepreneurs who want to start a business and business owners that want to grow their business or take it to the next level.
  • Any Entrepreneur who wants to minimize the financial risk of their business plan.
Course content
Expand all 60 lectures 02:21:45
+ Who are Your Investors
4 lectures 12:39

Why you shouldn't waste your time with Banks

Preview 02:10

Why Private Money is the preferred choice for start up and growth capital

Preview 03:54

Who are the real wealthy that invest in business? Things aren't always what they appear to be

Income Rich vs Asset Rich

Defining who the investors are that you need to look for to fund your business

Where to Find the Right Investors
+ What Investors Want
5 lectures 12:26

The art of putting yourself in your investor's shoes

How Investors think about Risk

Understanding the difference between an exit for the investor vs. the entrepreneur

A Clear Path to Exit

How to be Flexible and Creative in setting the terms of investment that will satisfy your investor

Terms of Investment (ROI)

With so many possibilities for creating an ROI, it should be possible to find mutually agreeable terms.

Investor criteria

Underwriting fees - whether & how much you should pay. Be Prepared: What investors need for due diligence.

Investment Fees
+ Defining Sources of Investment Risk
7 lectures 08:38

Valuing your business for Equity Investments

Business valuation

How investors view the acquisition of major assets by the company

Asset Acquisition

Finder's and brokers fees. When they should be paid, legal considerations, and investor perceptions.

Closing Costs

Beating the competition and acquiring customers at a profit

Customer Acquisition and Retention

Investor perceived risks of employees


Operational costs and "burn rate" concerns of investors


External factors can have a major impact on your business so it is important you address them with investors

External Factors
+ Setting Your Business Valuation
3 lectures 14:11

how should you set the price of a share or value of a percentage of ownership? - Asset based Valuation

Asset Based Value

How to set the value of an equity investment in a start-up or pre-revenue company

Pre-Revenue Valuations

Demonstration video on using the Investor ROI Calculator to determine the value of an investment

Using the Valuation-Investor ROI Calculator
+ Analyzing Your Business Risk -Asset Acquisition
5 lectures 16:44

How to accurately calculate the value of Real Estate. Bonus: the best way to do "comps"

Evaluating Real Property
Evaluating Hard Assets
Evaluating Equipment

If you are a tangible product based business, you probably have to deal with the issue of inventory.

Inventory is a double edged sword. On the one hand, having lots of inventory ties up capital, and could choke the life blood out of a business. On the other hand, a business needs some inventory to fulfill customer orders in a timely manner

Evaluating Inventory

The most important thing for a business is Cash. Buy LOW if you want to survive.

Are you paying too much?
+ Analyzing Your Business Risk -Closing Costs
1 lecture 02:18

How to price and negotiate finder's fees and get your investor to buy in.

Managing Closing Costs & Commissions
+ Analyzing Your Business Risk -Acquiring and Retaining Customers
7 lectures 16:46

Customers (people or entities which create revenue for a business) are the business' sustenance. A company without customers (or enough customers), will expire quickly. Investors don't like that kind of investment :).

Always focus on the Customer

What is Crowd Funding. Who can use crowd funding both to raise capital and prove marketability

Crowd Funding

Every business, even brick and mortar businesses need to have an online presence. And I mean not just a token website, but a functioning and effective site for selling the business' goods and services. Without this, any investor that reviews your offering is going to think you are an outmoded dinosaur. And he or she will be highly dis-incentivized to invest. Even in real estate, successful businesses have a website to attract and manage buyers, sellers, brokers, etc


Defining your competition too narrowly to make your product or service stand out is a good way to lose the confidence and respect of an investor. Because it delivers the message "I don't really know my market." We discuss how to define and research your competition

Who is your competition

How to create and improve a marketing plan that will satisfy investors.

Increasing Customer Value

Don't. marketing is a revenue producing activity, and the amount spent should be based on ROI.

Reducing Marketing Costs

Big Profits are what attracts investors. They don't want a little extra income, they want a windfall.

Can you Make a Big Profit?
+ Dealing with Personnel Risks
6 lectures 11:30

"I'd rather invest in a great team with a mediocre idea, than a mediocre team with a great idea." - so here's how to build a great team.

Building a Team

The successful operation of every business requires expertise. How to acquire what you don't have.

Expertise - what you need vs what you have

A big benefit for companies and investors

Board of Advisors
Experience - What you need vs What you have

The integrity and character of you and your team can make or break a deal


Why most investors require this

"Skin in the Game"
+ Analyzing Your Business Risk -Capital Costs and Expenses
4 lectures 08:04

Knowing and understanding in great detail, the financial aspects of your business is a key factor in establishing credibility with an investor. One strike and you're out.

Know your numbers

Employees are EXPENSIVE. Investors know this, and are very skeptical of plans that include the hiring of paid employees before there is revenue to pay them. Here's how to deal with this.

Hiring vs Outsourcing

Considering that most young companies have a burn rate that is draining them of their financial life blood, a.k.a. their investor's money, managing expenses is a mission critical activity. Here's how to deal this this.

Managing Expenses

Track every expense and dollar of revenue from day 1. Here's how to do this without being overwhelmed.

Tracking Finances