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Digital Marketing Strategy - Profitable Sales Funnel Mastery
Bestseller
Highest Rated
Rating: 4.7 out of 5(1,305 ratings)
9,905 students

Digital Marketing Strategy - Profitable Sales Funnel Mastery

Learn to build a profitable sales funnel through captivating free offers, sales pages and email marketing sequences.
Created byMaggie Stara
Last updated 9/2025
English

What you'll learn

  • The anatomy of profitable sales funnels
  • The different ways in which a business can grow
  • How to increase sales for your business by presenting offers at different price points
  • How to develop a solid digital marketing strategy for any business
  • How to effectively catering your content to your buyer's journey
  • How to leverage sales and marketing funnels to grow business revenue
  • How to create effective and profitable emails, landing pages and sales pages
  • How to leverage social proof from past customers to increase future sales
  • How to measure the success of your marketing efforts and the basics of conversion rate optimisation

Course content

7 sections71 lectures12h 12m total length
  • Strategy vs Implementation2:49
  • Establish Your Goals6:26

    Identify one ultimate goal for your marketing strategy and focus on building a profitable funnel. Use micro goals to support the big macro plan, generate leads, and drive sales.

  • Identify Your Ideal Customer Avatars15:27

    Identify your ideal customer avatars and craft three buyer personas to tailor content to their pain points. Align your funnel messaging with each persona to improve targeting.

  • Why Funnels Are the Key to Your Success8:01
  • Your Top Of The Funnel Strategy11:42
  • Additional Top of the Funnel Strategies6:24

    Explore top-of-funnel strategies for profitable growth, including social media marketing with organic discovery on YouTube and Pinterest, SEO optimization, influencer collaborations, and paid media.

  • Your Middle of the Funnel Strategy10:44

    Build trust in the middle of the funnel by delivering value that converts visitors. Monitor open and click rates to grow subscribers and optimize engagement.

  • Your Bottom of the Funnel Strategy14:28

    Master bottom-of-funnel strategies to convert leads into customers using scarcity, urgency, bundles, upsells, pre-sales, and remarketing, while measuring revenue, conversion rate, and customer lifetime value.

  • Cater to the Buyer's Journey7:05

    Tailor content to the buyer's journey, aligning awareness, evaluation, and decision stages. Highlight time, money, and values shaping decisions to foster quicker, value-driven purchases.

  • Use Metrics to Build Profitability18:15

    Learn to measure metrics at every funnel stage, optimize middle and bottom funnel performance, and improve profitability and roas through testing, email nurturing, and optimized landing pages.

  • Become a Tripwire Marketing Master7:18

Requirements

  • A curiosity to learn the successful sales strategies of some of the world's biggest brands
  • Access to a laptop as most of the course is not completely suitable for people looking to follow along on a smaller screen

Description

You might be surprised to learn that there are really only three ways to use digital marketing strategies to grow your business:

  • Increase the number of customers

  • Increase the average transaction value per customer

  • Increase the number of transactions per customer

And in this course, you’re going to learn how to execute on each one of these.

We will go through all of the ins and outs of creating profitable sales funnels that can help scale your business on autopilot while also giving your target audience an authentic and personalised experience throughout.

But I’ve often found that people don’t end up succeeding with their sales funnel because they’re trying to do too much too fast.

So in this course, I want to overcome this problem by presenting the lessons in the following sections, slowly increasing the level of difficulty:


Within the theory and understanding section you will learn:

  • How to identify who your target audience is and how to sell to them in a non-salesy way

  • Why sales funnels are the key to your business growth and where a lot of businesses go wrong

  • What your strategy should be at the top (or beginning) of your sales funnel

  • What your strategy should be in the middle of your sales funnel

  • What your strategy should be at the bottom (or end) of your sales funnel

  • How to cater your strategy to the mindset of your audience to create a positive customer experience at every stage

  • How to use metrics to optimise the profitability of your sales funnel and what to look for

Within the planning and set up sections you will learn:

  • How to leverage different pricing levels of your offers to get more value out of each customer

  • How to map out your profitable sales funnel and execute on your tailored digital marketing strategy

  • What tools and offers you need to have in place in order to create a sales funnel that is actually designed to make you money.

  • How to launch a sales funnel and even begin making money from it even if you don’t have anything to sell yet or an audience to sell to.

In the building and execution section you will learn:

  • How to write, design and build profitable landing pages, sales pages and email sequences for your customers using a tool called GetResponse.

Finally, in the advanced section of the course you will learn:

  • How to go even further with your sales funnel by taking you through techniques for creating additional paid offers within your funnel and optimising for your best performing assets.

  • How to use additional free tools within your funnel to help you handle customer objections and increase social proof on your sales pages.



Some marketers (including me) have been through years of trial and error to master the elements you will be able to master in just a few short hours in this class.

Are you ready to learn the exact sales and marketing strategies used by some of the biggest brands in the world?

I can't wait to see you on the inside!

Who this course is for:

  • Existing or aspiring digital marketers wanting to build sales funnels for clients
  • Business owners and entrepreneurs wanting to build sales funnels for their own business