
Identify one ultimate goal for your marketing strategy and focus on building a profitable funnel. Use micro goals to support the big macro plan, generate leads, and drive sales.
Identify your ideal customer avatars and craft three buyer personas to tailor content to their pain points. Align your funnel messaging with each persona to improve targeting.
Explore top-of-funnel strategies for profitable growth, including social media marketing with organic discovery on YouTube and Pinterest, SEO optimization, influencer collaborations, and paid media.
Build trust in the middle of the funnel by delivering value that converts visitors. Monitor open and click rates to grow subscribers and optimize engagement.
Master bottom-of-funnel strategies to convert leads into customers using scarcity, urgency, bundles, upsells, pre-sales, and remarketing, while measuring revenue, conversion rate, and customer lifetime value.
Tailor content to the buyer's journey, aligning awareness, evaluation, and decision stages. Highlight time, money, and values shaping decisions to foster quicker, value-driven purchases.
Learn to measure metrics at every funnel stage, optimize middle and bottom funnel performance, and improve profitability and roas through testing, email nurturing, and optimized landing pages.
Plan out your funnel overview highlights the three stages—awareness, consideration, decision—and introduces seven actionable steps to move prospects through each stage, including email marketing materials, to boost profitability.
Focus on one or two traffic sources and prove profitability within your budget and time, then expand; create a specific lead magnet and a high-converting landing page for top-of-funnel opt-ins.
Leverage pricing in the bottom of the funnel with a tripwire to convert leads to customers, then apply a profit maximizer and return path to boost lifetime value.
Map your own profitable sales funnel with upfront planning to minimize errors and protect the customer flow, then submit for feedback and plan a minimum viable funnel using analytics.
Set up and plan a profitable sales funnel by building a minimum viable funnel with essential elements, learn to take payments before you have anything to sell, and leverage competitors.
Identify and map the four core elements of your sales funnel—free lead magnet, core offer, trip wire, and profit maximizer—before building and executing your funnel.
Create a ready-to-deliver ebook in Canva by customizing A4 templates, pages, and brand colors, then export as a PDF for subscribers.
Learn how affiliate marketing builds a warm email list, offsets marketing costs, and creates revenue by promoting others' products and recruiting affiliates for your own offer.
Learn to study competitors' funnels and offers using tools like the Facebook ad library and Similarweb. Analyze landing pages, free offers, and email sequences to define your point of difference.
Set up a GetResponse account, configure time zone and address, create lists, and build a full conversion funnel with a lead magnet and PayPal or Stripe checkout.
Set up Facebook Pixel and Google Analytics in GetResponse to track visitor behavior across landing pages, and verify with the Pixel Helper.
Structure a social media manager course bundle as a $37 core offer with a free 30-minute training lead magnet, and use aligned offers and email sequences to drive purchases.
Learn to craft a killer landing page that converts with clear copy, one call to action, and mobile-first design, guided by the 'holes not drills' principle.
Brainstorm landing page copy in a blank document before design, define a single goal and audience pain points, and craft a headline and call to action for a free training.
Create a killer landing page using GetResponse by uploading media, selecting templates, and building a sign up page with a form and exit popup, plus two test variants.
Link a privacy policy in the footer and optimize the landing page for mobile view with cookies consent, while testing variants and embedding a video to boost engagement.
Auto generate your funnel from the initial landing page template, creating signup pages, sales pages, order forms, and automated emails, with optional ads and upsell pages.
Turn leads into customers by building a high-trust sales page that amplifies your funnel. Use a tripwire, testimonials, a clear value proposition, and strong calls to action to boost conversions.
Analyze real sales pages, noting long-form copy, bullets, and visual cues that boost conversions; contrast a $495 certification page with a tripwire, free offer, and core offer funnel.
Explore how to test sales pages against the order form in GetResponse, optimize mobile and desktop layouts, and set up a funnel with lead magnet delivery and confirmation emails.
Write a customizable email sequence for your sales funnel, balancing content, images, and deliverability, with compelling subject lines and brand-consistent GetResponse templates.
Publish and validate your funnel pages by ensuring the correct training URL is live and linked in the first email, and use previews to confirm the default thank-you page.
Master building a two-email free training sequence in GetResponse, using personalized subject lines with first-name tokens, from/reply-to options, test emails, and proven CTAs to drive conversions.
Discover how to attach a PDF to emails via GetResponse lead magnets, delivering ebooks and guides to subscribers and linking downloads to your sales funnel.
Set up automations to deliver paid offers, manage abandoned carts and order completions, and personalize follow-ups with workflows, conditions, and actions, while distinguishing automations from autoresponders.
Test your funnel by sending test emails through GetResponse, verify order form behavior, adjust pricing and currency, and validate abandoned cart and nurture sequences for leads and buyers.
Explore a live funnel with ab testing, measuring signup and conversion rates, sales page visits, and orders across Stripe and PayPal, with practical tweaks and insights.
Create a dedicated affiliate entry page by customizing a landing page as a separate sign-up funnel, with an affiliate-specific form, redirect, and tagging automation to track commissions.
Measure your funnel performance by analyzing open and click rates, conversion rates, and landing page tests; diagnose issues from small samples, and optimize one change at a time for profitability.
Master advanced tips to boost sales funnel profitability by adding multiple products, increasing social proof, and implementing live chat, while observing real-time user behavior to inform optimizations.
Learn how to integrate multiple payment processors—set Stripe as primary, add PayPal as a backup, create parallel funnels, and test automated sequences to optimize sales.
Increase revenue per customer by optimizing your sales funnel with price points, upsells, and a profit maximizer, while tailoring offers to your core offer and audience.
Set up a tripwire by inserting a low-ticket offer after signup, and redirecting your thank you page to a tripwire funnel with a quick order form before your core offer.
Learn to boost conversions by adding a live chat on your sales page, using ManyChat to connect with customers via Facebook Messenger for quick, personalized support.
Leverage real-time social proof to boost conversions by displaying live purchase and signup notifications on your landing pages.
Set up Google Tag Manager to expand tracking beyond Facebook Pixel and Google Analytics within GetResponse landing pages, configure tags and triggers, and ensure changes are submitted for live tracking.
Analyze heatmaps to reveal how visitors move through landing pages, track clicks and scrolling with Hotjar and Google Tag Manager, and optimize sign-up placement for desktop and mobile.
Master negotiation by listening to objections, mirroring language, and reframing concerns as value, then use payment plans or discounts and turn feedback into frequently asked questions to boost sales.
Automate paid offer delivery by linking GetResponse, Zapier, and Teachable to enroll buyers in a course after purchase. Test triggers and tags to ensure seamless delivery.
You might be surprised to learn that there are really only three ways to use digital marketing strategies to grow your business:
Increase the number of customers
Increase the average transaction value per customer
Increase the number of transactions per customer
And in this course, you’re going to learn how to execute on each one of these.
We will go through all of the ins and outs of creating profitable sales funnels that can help scale your business on autopilot while also giving your target audience an authentic and personalised experience throughout.
But I’ve often found that people don’t end up succeeding with their sales funnel because they’re trying to do too much too fast.
So in this course, I want to overcome this problem by presenting the lessons in the following sections, slowly increasing the level of difficulty:
Within the theory and understanding section you will learn:
How to identify who your target audience is and how to sell to them in a non-salesy way
Why sales funnels are the key to your business growth and where a lot of businesses go wrong
What your strategy should be at the top (or beginning) of your sales funnel
What your strategy should be in the middle of your sales funnel
What your strategy should be at the bottom (or end) of your sales funnel
How to cater your strategy to the mindset of your audience to create a positive customer experience at every stage
How to use metrics to optimise the profitability of your sales funnel and what to look for
Within the planning and set up sections you will learn:
How to leverage different pricing levels of your offers to get more value out of each customer
How to map out your profitable sales funnel and execute on your tailored digital marketing strategy
What tools and offers you need to have in place in order to create a sales funnel that is actually designed to make you money.
How to launch a sales funnel and even begin making money from it even if you don’t have anything to sell yet or an audience to sell to.
In the building and execution section you will learn:
How to write, design and build profitable landing pages, sales pages and email sequences for your customers using a tool called GetResponse.
Finally, in the advanced section of the course you will learn:
How to go even further with your sales funnel by taking you through techniques for creating additional paid offers within your funnel and optimising for your best performing assets.
How to use additional free tools within your funnel to help you handle customer objections and increase social proof on your sales pages.
Some marketers (including me) have been through years of trial and error to master the elements you will be able to master in just a few short hours in this class.
Are you ready to learn the exact sales and marketing strategies used by some of the biggest brands in the world?
I can't wait to see you on the inside!