Digital Marketing Strategy - Profitable Sales Funnel Mastery
What you'll learn
- The anatomy of profitable sales funnels
- The different ways in which a business can grow
- How to increase sales for your business by presenting offers at different price points
- How to develop a solid digital marketing strategy for any business
- How to effectively catering your content to your buyer's journey
- How to leverage sales and marketing funnels to grow business revenue
- How to create effective and profitable emails, landing pages and sales pages
- How to leverage social proof from past customers to increase future sales
- How to measure the success of your marketing efforts and the basics of conversion rate optimisation
Requirements
- A curiosity to learn the successful sales strategies of some of the world's biggest brands
- Access to a laptop as most of the course is not completely suitable for people looking to follow along on a smaller screen
Description
You might be surprised to learn that there are really only three ways to use digital marketing strategies to grow your business:
Increase the number of customers
Increase the average transaction value per customer
Increase the number of transactions per customer
And in this course, you’re going to learn how to execute on each one of these.
We will go through all of the ins and outs of creating profitable sales funnels that can help scale your business on autopilot while also giving your target audience an authentic and personalised experience throughout.
But I’ve often found that people don’t end up succeeding with their sales funnel because they’re trying to do too much too fast.
So in this course, I want to overcome this problem by presenting the lessons in the following sections, slowly increasing the level of difficulty:
Within the theory and understanding section you will learn:
How to identify who your target audience is and how to sell to them in a non-salesy way
Why sales funnels are the key to your business growth and where a lot of businesses go wrong
What your strategy should be at the top (or beginning) of your sales funnel
What your strategy should be in the middle of your sales funnel
What your strategy should be at the bottom (or end) of your sales funnel
How to cater your strategy to the mindset of your audience to create a positive customer experience at every stage
How to use metrics to optimise the profitability of your sales funnel and what to look for
Within the planning and set up sections you will learn:
How to leverage different pricing levels of your offers to get more value out of each customer
How to map out your profitable sales funnel and execute on your tailored digital marketing strategy
What tools and offers you need to have in place in order to create a sales funnel that is actually designed to make you money.
How to launch a sales funnel and even begin making money from it even if you don’t have anything to sell yet or an audience to sell to.
In the building and execution section you will learn:
How to write, design and build profitable landing pages, sales pages and email sequences for your customers using a tool called GetResponse.
Finally, in the advanced section of the course you will learn:
How to go even further with your sales funnel by taking you through techniques for creating additional paid offers within your funnel and optimising for your best performing assets.
How to use additional free tools within your funnel to help you handle customer objections and increase social proof on your sales pages.
Some marketers (including me) have been through years of trial and error to master the elements you will be able to master in just a few short hours in this class.
Are you ready to learn the exact sales and marketing strategies used by some of the biggest brands in the world?
I can't wait to see you on the inside!
Who this course is for:
- Existing or aspiring digital marketers wanting to build sales funnels for clients
- Business owners and entrepreneurs wanting to build sales funnels for their own business
Instructor
- 4.6 Instructor Rating
- 12,303 Reviews
- 64,818 Students
- 5 Courses
Hey I’m Maggie - your creative instructor!
I was first introduced to the world of social media marketing in 2016. I was SO excited about the possibility of working online but I was really struggling with the lack of honest, authentic, and high-quality information out there for beginners. So before I even began working in this world, I knew one day I'd want to create the kind of high-quality resources for aspiring marketers that I felt were missing in this space.
Why my courses
My online skills have led to working with an exciting range of talented people, from sole traders to multi-million dollar businesses. And in addition to working as a freelancer, I've also worked in a digital marketing agency and an in-house corporate role. With this wide range of hands-on experiences, I am now able to teach impactful marketing courses designed with other creative overachievers in mind. So you can feel confident that my courses are made by someone who knows exactly how intimidating it can be to be trying to master 20 tools at once and stay on top of constant updates with each of them. And I hope to take away some of the overwhelm and make you feel like you're not alone in this.
Why I love what I do:
I'm originally from Slovakia, spent 10 years living in Canada, lived out of a backpack for a few years while working as a tour guide in Europe and have now been living in Australia since 2015. And my dream was always to be able to not be attached to physical office space and I'm so happy to say that becoming a freelancer has allowed me to continue my happy nomadic life and take my work with me to amazing places like Bali, Thailand, Cambodia and others.
But since becoming a mom in 2023, my vision of 'freedom' looks a little less like laptops on a beach and a lot more like just getting to spend more time on the things (and people) that matter the most. (Though to be honest, we flew with my son three times before he was seven months old, so travel is still a huge part of my life.)
Where you come in:
Now, my ultimate goal is to continuously keep improving as an instructor, empowering you to be excited about your future in the digital world, having learned valuable new skills within this exciting world of online marketing. :)
I couldn't live the life I live and do what I love to do every day without you, so from the bottom of my heart thank you for being here and giving me your valuable time - I can't wait to see you in my courses!