
Explore planning, building, and launching digital products with agile product ownership, and learn to craft backlogs, ideation, personas, and user story maps into epics and stories using standard tools.
Understand why product ownership matters in the global digital economy, where software powers daily life, job growth is 12 percent, and certified product owners earn over eighty one thousand dollars.
Discover how product owners uncover incremental value by aligning backlog items and user stories within short sprints, leveraging scrum, DevOps, and retrospectives to fail fast and delight customers.
compare waterfall and agile approaches, highlighting high risk, big bang delivery, and stifled learning, while showing how agile accelerates value delivery and reduces scope creep for product owners.
Examine the agile divide through a state of Agile Development chart by collabnet and VersionOne, noting 13 years of data and chrome as the top agile methodology at 64 percent.
Compare agile and waterfall to show how agile delivers business value, lowers risk, and increases adaptability and visibility through MVP and early feedback.
Own the visionary role to develop a compelling product vision, focusing on customer profiles and the products and services offered, while letting teams decide the how and avoiding micromanagement.
Identify clear user roles with avatars and personas to align customer-journey goals, guiding design sprints, online ordering features, and stakeholder needs.
Create user personas from a freelance photographer example to identify pain points, mobile behaviors, and goals like on-the-go expense reporting and digital receipts; compare market research to differentiate the product.
Master the product backlog by focusing on business value, detailing and prioritizing user requirements, and refining it with the product owner and scrum master to guide release planning.
Explore the invest framework for creating great user stories—independent, negotiable, valuable, estimable, small, and testable—driving acceptance criteria, estimations, testable features, and continuous improvement each sprint.
Visualize customer journey with story mapping to guide release planning, focusing on outcomes and value, and choose between manual and digital tools to align teams and break epics into stories.
Discover essential tools for product owners, including portfolio for Jira to create dynamic roadmaps, automate workflows, and support scenario planning and baseline velocity for better communication with stakeholders.
Thank you for completing the course! In this bonus lecture, I share a personal story about how building automation and AI skills on top of the Jira/Agile foundation changed my career — and a supplemental resource to help you explore the same path.
Playbook available at https://agiletactix.ai/blueprint?utm_source=udemy&utm_medium=bonus-lecture (email signup required).
You’ve just stumbled upon the most complete, in-depth product owner course online.
Whether you want to:
Build the skills you need to transition into a product owner role
Understand how to develop amazing software and digital products
Learn how you can stand out in your role as a developer or tech lead
...or just learn what it takes to build valuable products using agile product owner techniques
...this complete Professional Scrum Product Owner Masterclass is the course you need to do all of this, and more.
Are you aiming to get your first Product Owner job but struggling to find out what skills employers want and which course will give you those skills?
This course is designed to give you the product owner skills you need to get a job as an Agile Scrum Product Owner!
By the end of this course you will understand what it takes to be a successful product owner, leading high performance scrum teams to build amazing digital software products and services.
Your time is valuable... I respect that.
The course has been carefully developed to only give you the essentials you must know to become a successful product owner. No Fluff...Not just boring theory... No wasting tens of hours of time learning abstract concepts that won't help you in the real world as a product owner.
You will learn how to actually start building a real product backlog for a consumer banking application using the techniques taught in this course.
Time is money. That is why you don't need an 80+ hour course!
Why should you choose to learn becoming a product owner?
In today's global digital marketplace, software and digital products are in high demand.
And, as a result, jobs as a product owner are in high demand and learning the skills to become a product owner will give you the edge in your career, even if you aren't a product owner but want to understand what it takes to build products using an agile approach.
Will this course give me core product owner skills?
Yes it will. While this course isn't about getting a certification, understanding the concepts here will help you land your next job as a product owner and may strongly give you the skills to make getting certified much more easily.
Why should you take this course?
This course assumes no previous product ownership experience and takes you from absolute beginner core concepts, like showing you how a product owner fits into an agile scrum team, to writing your own epics and user stories to develop your product. You will learn the core product owner skills you need to become job ready in just under a couple hours, and if you choose to, can take advantage of all the additional content in the course to build upon what you've learned.
It's a one stop shop to learn how to become a complete product owner. If you want to go beyond the core content you can do so at any time.
Here’s just some of what you’ll learn
(It’s okay if you don’t understand all this yet, you will in the course)
All the essential agile scrum keywords that will help you understand the dynamics of an agile scrum team
You will learn the answers to questions like "What is a product increment?", "What is a sprint?", "What is a retrospective and how does persona creation and user story mapping help me release minimum viable product releases?"
Which industry standard tools should I become familiar with?
And much, much more!
Is the course updated?
It’s no secret how technology and product development are advancing at a rapid rate. Strategies towards delivering digital products in a more streamlined way are changing and improving every day.
A lot of other courses on Udemy get released once, and never get updated. Learning older concepts on product ownership can be counter productive - you could will be learning the "old way" of doing things, rather than using current best practices.
Make sure you check the last updated date on the page of any course you plan to buy - you will be shocked to see some have not been updated for years!
That’s why I’m always adding new, up-to-date content to this course at no extra charge. Buy this course once, and you’ll have lifetime access to it and any future updates (which are on the way as we speak). I use the same strategies I teach as a product owner in my own course to help add new content based on feedback from awesome students like you.
I've done this with my other classes and expect to do the same with this one.
With this complete Product Owner Masterclass, you will always have updated, relevant content.
What if I have questions?
As if this course wasn’t complete enough, I offer full support, answering any questions you have 7 days a week (whereas many instructors answer just once per week, or not at all).
This means you’ll never find yourself stuck on one lesson for days on end. With my hand-holding guidance, you’ll progress smoothly through this course without any major roadblocks.
There’s no risk either!
This course comes with a full 30 day money-back guarantee. Meaning if you are not completely satisfied with the course or your progress, simply let me know and I’ll refund you 100%, every last penny no questions asked.
You either end up with job-ready product owner skills, go on to lead development teams to create great digital products and services and potentially make an awesome career for yourself, or you try the course and simply get all your money back if you don’t like it…
You literally can’t lose.
Ready to get started product owner?
Enroll now using the “Add to Cart” button on the right, and get started on your way to become a complete agile product owner... Or, take this course for a free spin using the preview feature, so you know you’re 100% certain this course is for you.
See you on the inside (hurry, product owner jobs are filling up!)
Who this course is for:
This course is perfect for absolute beginners with no previous product owner experience, to intermediates looking to sharpen their skills to become better product owners and managers to develop great digital products
Those looking to build creative and advanced digital products for either personal or corporate use or for high-paying clients as a self-employed digital entrepreneur.
Those who love collaborating with other brilliant minds to deliver great digital experiences.
This course contains promotional materials.