Product Marketing for Technology Companies
What you'll learn
- Support the marketing funnel by producing product marketing content to drive more qualified leads to your sales team.
- Define different types of product launches and their deliverables which are recognized across both product and marketing.
- Setup and manage a scalable Learning Management System for standardized, interactive training sessions to ensure that everyone in your company is up to date on the latest product marketing information.
- Create your product positioning and successfully deploy multilayered messaging through the use of strong storytelling.
Requirements
- A basic understanding of sales and marketing and their respective roles within the company.
- A basic understanding of the marketing funnel, lead nurturing, customer retention, and campaigns.
- A basic understanding of product management and developers as well as your company’s chosen development methodologies and tools.
Description
Ultimately, product marketing is about developing a compelling positioning and multilayered messaging for a product or product line. Getting to that point successfully is not an easy feat as it involves masterful communication both internally and externally within the organization. In addition, product marketing is responsible for supporting the marketing funnel, managing product-focused campaigns, organizing successful product launches, and providing powerful sales enablement to empower the company to reach its financial goals and increase customer stickiness.
This course teaches these skills through practical examples and clear explanations. It covers, in detail, the interaction needed with prospects, customers, and different business units within a company as well as necessary ownership and best practices to achieve the goals of any ambitious technology company.
Who this course is for:
- You are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification.
- You work as a Product Marketing Manager in a SaaS, B2B, or B2C company.
- You already have many years of experience in the role and are looking for new inspiration and strategies.
- You are interested in learning how to collaborate with a Product Marketing Manager colleague of yours within your organization.
Instructor
![Lucas Weber](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.2 Instructor Rating
- 395 Reviews
- 1,533 Students
- 1 Course
Lucas Weber began his career as a Software Product Manager until finding his calling as a Software Product Marketing Manager, which utilizes his talents for communicating development "tech talk" into marketing and sales messaging and for positioning a product for success in companies of all sizes.
After an unsuccessful attempt at finding a book on product marketing that would provide him with practical examples of how to support the marketing funnel, plan and execute product launches, and enable a sales team, he wrote the book himself. His book was an immediate success and based on popular demand, he decided to host an online training covering the same topics.