Product Management for Absolute Beginners

Master the desirability, feasibility, and viability framework to validate that people want your product through problem validation and solution validation using interviews, surveys, prototypes, landing pages, and A/B testing.

Understand feasibility by confirming we can build what users want, and master agile cadence through sprint planning, daily stand-ups, backlog grooming, triage, and retrospectives.

Learn viability: will it be financially worthwhile, by balancing desirability, feasibility, and viability at product-market fit; focus on validating the problem and solution for the right product.

Assess your current position and plot your future by balancing strategic goals with priorities. Prioritize features by user hierarchy of needs to drive net new revenue and reduce costs.

Set a north star to guide decisions and map your market with TAM and SAM insights. Assess your current position, identify the target market, and consider personas and competitive matrix.

Define user personas as generic profiles of potential customers, capture their pain points, needs, and fears, and map the product's hierarchy of needs and life cycle priorities.

Identify your current team assets and liabilities, map strengths across development, quality assurance, ux design, data science, and product marketing, and recognize committed versus involved contributors for effective collaboration.

Assess your current team by mapping assets, liabilities, and strengths across development, QA, UX design, data science, and product marketing. Identify who is committed versus involved to guide agile collaboration.

Turn your north star into a tactical plan by prioritizing defects and user needs to protect recurring revenue. Align why you will be successful with current capabilities and actions.

Master the build-measure-learn framework by testing hypotheses through minimal viable product experiments, measuring data, and gaining insights to continuously improve future builds.

Develop hypotheses using a simple if x then y framework, design experiments and tests, and measure outcomes with a/b testing and cohort analysis to drive engagement and lifetime value.

Learn Dan Olsen’s hierarchy of web user needs, from uptime and fast page loads to bug-free functionality, feature sets, and usability, to prioritize product work and win the market.

Explore Olsen's hierarchy of needs by examining uptime, performance, and defect severity, apply the Kano model to feature sets, and prioritize a strong user experience within a minimum viable product.

Map must-have features and wow features using the Cano model and the Olson hierarchy to prioritize product development, linking seat belts, performance gains, and delightful surprises to user satisfaction.