
Understand what a product manager is and does and learn the fundamental vocabulary, then explore build-measure-learn and the user hierarchy of needs as frameworks.
Master the build-measure-learn framework by testing hypotheses through minimal viable product experiments, measuring data, and gaining insights to continuously improve future builds.
Learn Dan Olsen’s hierarchy of web user needs, from uptime and fast page loads to bug-free functionality, feature sets, and usability, to prioritize product work and win the market.
Explore Olsen's hierarchy of needs by examining uptime, performance, and defect severity, apply the Kano model to feature sets, and prioritize a strong user experience within a minimum viable product.
To make effective product decisions, the best Product Managers from Tier One tech companies employ a variety of frameworks (lenses if you will) in order to make great decisions.
These frameworks help Product leaders make sense of and evaluate the vast array of inputs that they receive on a daily basis.
This course provides and overview of the absolute best frameworks in a clear, concise, and actionable manner so that you can make more efficient and effective decisions.
Note: this course is NOT a deep dive into the specifics of Product Management nor is it even a deep dive into the application of each scenario where you might utilize these frameworks. Think of this course as flying over a range of mountain peaks so you can see the possibilities below rather than a multi-week expedition where you must master the granular details. That being said, with this overview, you will see vantage points that those who are 'stuck at basecamp' will never see and thus will be enabled to do things they will never be able to do.