Product Launch Fast Track " The LaunchPad"

• Let’s your market know something big is coming

• Gives your organization structure

• Can literally build businesses overnight, after the preparation is done

• The key event in your business calendar

• Let’s you understand customer needs, with feedback

• Builds customers, revenue, and life-long customers fast

• To generate profitable digital products, they need to solve a problem

• Make sure the problem it solves has a mass audience

• If in doubt always go for niches that all already proven to sell well

• If a product already exists, that is a good sign, this should not put you off, you can always create your own version with your twist

• People buy multiple products in the niches they have an interest in

• A product that solves a problem people are looking for quickly and easily is a sure-fire winner.

• Focus on the buyer, not just the product

• Get opinion-makers to weigh in

• Don’t hesitate to bold

• Make the event a spectacle

• Plan for pre-orders

• Be clear about product positioning

• Having a brand makes you appear unique

• A brand identify will provide you with customer loyalty

• Use a consistent brand theme so people recognize it

• If you don’t have design skills, outsource them cheaply on freelance sites

• Get a logo made for your brand

• Generating original product ideas is very rare in today’s market

• Don’t struggle to try to be original if you can’t think of an idea

• Pick a profitable niche, already selling similar products to the market successfully

• Don’t re-invent the wheel

• Find a pain point in the market and solve it with your product

• Improve on existing products and create your own version

• To stand out from the rest of the crowd, you need to be unique

• Come up with a unique twist or angle to your products

• Very important when entering niches with lots of competition

• Target sub-niches of your main niche if applicable

• Find winning products proven to sell and add your unique twist

• Your product needs to fit the market needs

• Get this step wrong and you’re on the path to failure

• Make sure your product solves a problem people are already looking for and purchasing solutions for

• Choose a market where people are already purchasing similar products and you are onto a winner

• Digital products come in all formats, eBooks, video, audio, etc.

• Choose the right format for your product, a format that will help you explain the solution the best

• Ebooks – you can use Microsoft Word or Open Office

• Video – Use a screen recording tool or a camera

• Audio – Audacity is a great open-source audio tool for products like interviews

• Get a digital cover made for your product. Design it yourself or outsource it on freelance sites.

• When you have a product, you need marketing to get the word out

• Without marketing material and strategies no one will see your product

• Use the power of social media which is free to get the word out

• Utilize video and video platforms

• Email marketing is still king. Build an email list of interested prospects who you can email at the time of launch

• Build a pre-launch list

• Use paid advertising to scale your reach

There are many ways you can create digital products very quickly.

• Interviews

• Recording your own tips and advice

• Turn existing content into products

• Update/Republish Existing Information

• Co-Create A Product

• Help Finish Incomplete Projects

• Purchase 'Private Label' Rights

• Hands-On Video or Camtasia Presentations

• Create A Package Using Existing Products

• Public Domain Information

• Case Studies

• Checklists and/or "Top 10" Lists

• Sell Your Ideas

• Hold A Contest

• Templates, Forms, Etc.

• Resources List

• Directories and Guides

• Capitalize on Trends and Fads

• Building the buzz gets people excited about the launch

• Start sharing product teasers with your audience

• Show behind the scenes information about your launch

• Keeping the mystery also works well, but mainly for big brands like Apple

• Get influencers to share your message

• Start your own blog in the lead up to the launch

• PST stands for Price, Sales Page and Testimonials

• Get your price right, base it on your competitors

• Think about giving away some free information or part of your product to free to build a list and then sell your product

• Create your sales page, study the sales pages of profitable products and model the structure

• Come up with a benefit driven headline for the top of your sale page

• Structure your copy on the sale page in small paragraphs, and sub headings. Also use bullet points.

• Make sure your page has a clear call to action “Get Access to This Product Now”

• Use real scarcity. If your product is limited in copies or is closing with X hours, make sure you stick to it, don’t say it will close, or say the price will increase and then don’t action that.

• Start gathering testimonials to put on your sales page

• Provide free copies of your product to friends, people in forums/ groups in exchange for reviews.

• Once your launch is ready and good enough it can be, it's ready to launch

• Focus on the customer experience during your launch

• Think about the end result

• Make sure you time your launch correctly

• Your communication and message must be clear and simple

• You can have the best product in the world, you need to sell it to people who need it to

  make profit

• If you have a list, make sure you email them about your new product, offer them a

  better deal than anywhere else.

• Start sending at least 1 JV letter per day, to get JV’s on boards in promoting your launch

  in exchange for a commission.

• Experiment with paid advertising like Google Ads and Bing Ads to get customers and

  sales

• Offer your product in the Warrior Forum Special offer section if its related to marketing.

• Start putting you product on marketplaces like Clickbank, Jvzoo and Warrior Plus

• Offer affiliates good commission and support as one good JV can get you hundreds of

  sales. They do all the leg work in driving traffic to your product.

• Once the launch is over, it’s not over

• You need to deliver to your customers

• Get feedback for future improvements

• Monitor social media

• Check all your data

• Run referral campaigns

• Prioritize customer retention

• Stop buying multiple eBooks and start using this step-by-step plan

• Take action, consistent action in creating your first information product

• It takes work to get results

• The path to success is all down to you. One person will create a digital product empire with this information and other will do nothing.

• If you ever question is the work worth it, will it work, just know its all worth it and it does work!

• Once you create your first product, make sales and get customers. You have the blueprint to rinse and repeat.

• Get your product good enough and out there

• Always improve your product over time with feedback from your audience

• Test, track, and improve everything you do

• Remember to always make your offer unique

• Each little improvement will make your product's conversion rate better which equals more money in your pocket.

• Anyone can do this

• Creating information products to sell online is, I think, one of the most exciting and accessible businesses EVER

• Get started now!